Tag (SQ): Joint venture

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BMIS – L1 – SA – Q7.3 – Strategic direction

Type of business collaboration for patent rights sale

Company X manufactures a product for which it has world-wide patent rights but sells it only in its own country. It sells to a foreign company, Company Y, the right to make and sell the product in its own country. This form of business collaboration is:

A   a licensing agreement

B   a franchise agreement

C   a strategic alliance

D  a joint venture

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