- 20 Marks
SCS – L3 – Q34 – Internal analysis
Explain benchmarking and its advantages for Zamu Fashions in Zamora.
Question
(a) In the business world, companies use benchmarking as a point of reference. Benchmarking occurs across all types of companies and industries. Many companies have positions or offices that are in charge of benchmarking.
Required:
(i) Explain the term benchmarking.
(ii) Explain FOUR advantages companies gain from benchmarking.
(b) Zamu Fashions is a Zamoran private company owned mainly by the Zamu family. Most of its clothing and accessories are produced and marketed by the company (some are manufactured by outside contractors). For other products, notably fragrances, cosmetics, and eyewear, Zamu Fashions licenses its brand names to other companies. The Board of Directors of Zamu Fashions is considering expanding into new foreign markets with athletic clothing, hotels, and bridal shops.
Required:
Advise Zamu Fashions on the most suitable foreign market entry strategy for each of the new line of business.
Find Related Questions by Tags, levels, etc.
- Tags: Benchmarking, Cost Control, Innovation, Performance Improvement, Position Audit, Zamora
- Level: Level 3
- Topic: Internal analysis
