Tag (SQ): Direct Mail

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BMIS – L1 – SA – Q8.5 – Finance, R&D and Marketing Strategies

Identifies which activity is not a promotional activity.

Promotional activities include all of the following except:

A   face-to-face selling by sales representatives

B   sponsoring a sporting event

C   selling the product in a place that rival companies do not use

D   sending brochures and leaflets by direct mail

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