Tag (SQ): Customer Retention

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BMIS – L1 – SA – Q7.4 – Competitive advantage

Industry suitability for a lock-in strategy

Question

In which one of the following industries might a lock-in strategy be most appropriate?

A Subscription television service

B Aircraft manufacture

C Wheat production

D Wine making

Answer

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Tags: Competitive advantage, Customer Retention, Industry analysis, Lock-in strategy, Switching costs
Level: Level 1

Topic: Competitive advantage and strategic direction

BMIS – L1 – QE7 – Pricing Strategy

List reasons why a company might reduce its prices.

Question

(a) Reasons for reducing prices.

(b) Strategies for retaining Customers

Answer

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Tags: Customer Retention, Customer Service, Feedback Systems, Loyalty Programs
Level: Level 1

Topic: Finance

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