- 1 Marks
BMIS – L1 – SA – Q6.4 – Competitive Forces and Markets
Classifies TV advertising to consumers as pull promotion to encourage demand.
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Tag (SQ): Consumer Demand
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BMIS – L1 – SA – Q6.3 – Competitive Forces and Markets
Identifies the marketing concept as the philosophy behind responding to consumer demand for a low-sugar product.
Question
When a confectionary company introduced a low sugar natural fruit jam in response to consumer’s demand, which one of the following philosophies was being followed?
A Selling concept
B Product concept
C Marketing concept
D Production concept
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- 10 Marks
BMIS – L1 – QE4 – Pricing strategies
Explain four conditions for Horizon Tech to adopt a market skimming strategy successfully.
Question
(a). Horizon Tech is a knowledge-based company and is known for its ability to manufacture innovative and new-to-the-market electronic products and sell them in specifically identified niche markets. The company follows a market skimming strategy to achieve its profitability objectives.
Required
Explain four conditions which are essential for Horizon Tech to be able to successfully adopt its market skimming strategy.
(b). Unity Furniture Co. are manufacturers of a wide range of household furniture products used primarily by customers in the middle-income group.
Required
Identify four different types of conditions in which it would be advantageous for the firm to pursue a market penetration strategy.
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- 10 Marks
BMIS – L1 – QC4 – Ageing Population Impact
Describe consequences of an ageing population for a company with 4,000 employees.
Question
Many countries currently have an ageing population. At some time in the fairly near future, there will be about twice as many individuals who are past the normal age for retirement as there are individuals between 18 and 65 years of age.
Describe the possible consequences of an ageing population for a company that currently employs about 4,000 people.
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- Tags: Ageing Population, Business Strategy, Consumer Demand, Taxation, Workforce Management
- Level: Level 1
- Topic: The external environment
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