The Five Forces model is intended to explain the reasons for
A the strength of competition in an industry
B the selection of product-market strategies
C sources of sustainable competitive advantage
D the fragmentation of industry
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(a) Assess the nature of competitive forces to which Freight Flow Ltd is subject.
(b) Present a position appraisal for Freight Flow Ltd, separating the internal and external factors to which the company is exposed.
(ci) Explain the use which Freight Flow Ltd could make of internal and external sources of information in establishing its marketing strategy.
(ii) Advise Kofi on the strategic management accounting information of a financial and non-financial nature which should be provided to assist future decision making and cost control.
(d) Recommend and justify a marketing strategy for Freight Flow Ltd which emerges from an analysis of its marketing mix.
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