Tag (SQ): Business Philosophy
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BMIS – L1 – SA – Q6.3 – Competitive Forces and Markets
Identifies the marketing concept as the philosophy behind responding to consumer demand for a low-sugar product.
Question
When a confectionary company introduced a low sugar natural fruit jam in response to consumer’s demand, which one of the following philosophies was being followed?
A Selling concept
B Product concept
C Marketing concept
D Production concept
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