Tag (SQ): Business Philosophy

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BMIS – L1 – SA – Q8.2 – Finance, R&D and Marketing Strategies

Identifies the business strategy favored by competitive businesses.

Which approach to business strategy and business thinking is favoured by most competitive businesses?

A The marketing concept

B The selling concept

C The manufacturing concept

D The production concept

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BMIS – L1 – SA – Q6.3 – Competitive Forces and Markets

Identifies the marketing concept as the philosophy behind responding to consumer demand for a low-sugar product.

When a confectionary company introduced a low sugar natural fruit jam in response to consumer’s demand, which one of the following philosophies was being followed?

A   Selling concept

Product concept

C   Marketing concept

D   Production concept

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