Tag (SQ): Bowman’s strategic clock

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BMIS – L1 – SA – Q7.5 – Competitive advantage

Conditions for successful focused differentiation strategy

According to Bowman’s strategic clock, what conditions should apply for an entity to pursue successfully a strategy of focused differentiation?
A   The product should have high added value, with a high price
B   The product should have standard or average added value, with a high price
C   The product should have high added value, with an average price
D   The product should have standard or average added value, with an average price

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BMIS – L1 – SA – Q7.2 – Competitive advantage

Bowman’s strategic clock on pricing and perceived benefits

According to Bowman’s strategic clock, a strategy of reducing the price of a product below the average and increasing the perceived benefits so that these are above average is a:

A   focused differentiation strategy

B   low price strategy

C   hybrid strategy

D   differentiation strategy

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