Which of the following is NOT true about ICAG members advertising their services?
A They must not be misleading
B Advertisements require prior approval by ICAG
C Discounts should not be mentioned
D They must not make comparisons with competitors
Find Related Questions by Tags, levels, etc.
Promotional activities include all of the following except:
A face-to-face selling by sales representatives
B sponsoring a sporting event
C selling the product in a place that rival companies do not use
D sending brochures and leaflets by direct mail
Find Related Questions by Tags, levels, etc.
Find Related Questions by Tags, levels, etc.
Find Related Questions by Tags, levels, etc.
Star Enterprises, which pursue market-driven business strategies, consider that sponsorship of high-profile and attractive events are communication techniques to create awareness and affiliation of their companies and brands with the target market. These companies enter into agreements and provide financial and nonfinancial support for social, cultural, literary, and sports events to a group, organisation, or an individual celebrity in anticipation of creation of a lasting awareness of the company’s name or its brand among the audience.
Sponsorship by leading companies, as a promotional alternative, has gained worldwide prominence in recent years.
Required
Briefly describe six main objectives which are envisaged to be achieved through sponsorship of such high-profile and attractive events?
Find Related Questions by Tags, levels, etc.
Elevate your professional expertise across key business domains with our comprehensive training programs
Follow us on our social media and get daily updates.
This feature is only available in selected plans.
Click on the login button below to login if you’re already subscribed to a plan or click on the upgrade button below to upgrade your current plan.
If you’re not subscribed to a plan, click on the button below to choose a plan