Subject: MARKETING AND THE COMPETITIVE ENVIRONMENT

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CSMCE – APRIL 2024 – L2 – Q7 – Bank’s Channel of Distribution and Importance of Physical Location

Define a bank's channel of distribution and list and discuss three reasons why physical location is important in banking.

(a) Define a bank’s Channel of Distribution.                                                                                                                                                                (b) List and discuss three (3) reasons why physical location is important in Banking.

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CSMCE – APR 2024 – L2 – Q6 – Relationship Marketing

Define Relationship Marketing and explain four reasons why it is important in marketing financial services.

(a) Define Relationship Marketing.                                                                                                                                                                              (b) Explain, giving four (4) reasons, why Relationship Marketing is important in the Marketing of Financial Services.

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CSMCE – APR 2024 – L2 – Q5 – Cross Selling and Branding

Write short notes on Cross Selling and Branding.

Write short notes on the following:                                                                                                                                                                            = (a) Cross Selling                                                                                                                                                                                                                  (b) Branding

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CSMCE – APR 2024 – L2 – Q4 – Survey Method for Primary Data

Explain the Survey Method for gathering primary data with advantages and disadvantages; list and discuss two types of interviews under it.

(a) What is the Survey Method of gathering Primary Data and what are its advantages and disadvantages?                                                (b) List and briefly discuss two (2) types of interviews under the Survey Method.

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CSMCE – APR 2024 – L2 – Q3 – FIND Interview System

Define the FIND Interview System, explain what each letter stands for, and state its main objective.

What is the FIND Interview System? Explain by indicating what the letters stand for and the main objective of the FIND Interview System.

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ITF – APR 2024 – L3 – Q2 – Option Forward Contract Definition and Rate Calculations

Define an Option Forward Contract and calculate the appropriate rates for three given scenarios involving option contracts for buying or selling foreign currencies under discount conditions.

(a) What do you understand by Option Forward Contract?                                                                                                                                (b) From the following scenarios, calculate the appropriate rate for your customer, by specifically choosing the correct Option Rate applicable in each circumstance:                                                                                                                                                                           i. Your customer wishes to take out an Option Contract on 1 March for the period 1 March to 1 April, to buy US $30,000 to pay for goods imported from the USA. Your bank’s rates are as follows: 1 March Spot USD/GHS 11.3450 11.3540 One month forward 0.0520 0.0545 cedis dis.                                                                                                                                                                                              ii. To manage the risk of its Foreign Exchange, your customer came to arrange for Forward Exchange Contract for export proceeds of NGN 7.8 million due within the next two months. Your customer wishes to take out an Option Contract on 1 March for the period 1 April to 1 May to sell the Foreign Currency to your bank. Your quoted rates are as follows: 1 March Spot GHC/NGN 68.0110 68.0125 One month forward 0.0120 0.0145 naira dis Two months’ forward 0.0165 0.0195-naira dis.                                    iii. The Import Bill of your customer falls due within the next three months. The customer wishes to take out an Option Contract on 1 March to pay the Swiss Franc 25,000 anytime between 1 May and 1 June. Rates are as follows: 1 March Spot CHF/GHS 12.8215 12.8265 Two months’ forward 0.0865 0.0890 cedis dis Three months’ forward 0.0910 0.0945 cedis dis [

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CSMCE – APR 2024 – L2 – Q1 – Six Steps for Solving Customer Problems

List and explain the six steps that bank staff must follow to help a customer or prospect solve a presented problem and achieve their goal.

When a customer or prospect presents a problem, he/she needs solutions to, the bank staff needs to let him/her know how they can solve the problem. List and explain the six (6) steps the staff has to go through to help him/her achieve their goal.

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CSMCE – APRIL 2024 – L2 – Q7 – Bank’s Channel of Distribution and Importance of Physical Location

Define a bank's channel of distribution and list and discuss three reasons why physical location is important in banking.

(a) Define a bank’s Channel of Distribution.                                                                                                                                                                (b) List and discuss three (3) reasons why physical location is important in Banking.

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CSMCE – APR 2024 – L2 – Q6 – Relationship Marketing

Define Relationship Marketing and explain four reasons why it is important in marketing financial services.

(a) Define Relationship Marketing.                                                                                                                                                                              (b) Explain, giving four (4) reasons, why Relationship Marketing is important in the Marketing of Financial Services.

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CSMCE – APR 2024 – L2 – Q5 – Cross Selling and Branding

Write short notes on Cross Selling and Branding.

Write short notes on the following:                                                                                                                                                                            = (a) Cross Selling                                                                                                                                                                                                                  (b) Branding

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CSMCE – APR 2024 – L2 – Q4 – Survey Method for Primary Data

Explain the Survey Method for gathering primary data with advantages and disadvantages; list and discuss two types of interviews under it.

(a) What is the Survey Method of gathering Primary Data and what are its advantages and disadvantages?                                                (b) List and briefly discuss two (2) types of interviews under the Survey Method.

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CSMCE – APR 2024 – L2 – Q3 – FIND Interview System

Define the FIND Interview System, explain what each letter stands for, and state its main objective.

What is the FIND Interview System? Explain by indicating what the letters stand for and the main objective of the FIND Interview System.

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ITF – APR 2024 – L3 – Q2 – Option Forward Contract Definition and Rate Calculations

Define an Option Forward Contract and calculate the appropriate rates for three given scenarios involving option contracts for buying or selling foreign currencies under discount conditions.

(a) What do you understand by Option Forward Contract?                                                                                                                                (b) From the following scenarios, calculate the appropriate rate for your customer, by specifically choosing the correct Option Rate applicable in each circumstance:                                                                                                                                                                           i. Your customer wishes to take out an Option Contract on 1 March for the period 1 March to 1 April, to buy US $30,000 to pay for goods imported from the USA. Your bank’s rates are as follows: 1 March Spot USD/GHS 11.3450 11.3540 One month forward 0.0520 0.0545 cedis dis.                                                                                                                                                                                              ii. To manage the risk of its Foreign Exchange, your customer came to arrange for Forward Exchange Contract for export proceeds of NGN 7.8 million due within the next two months. Your customer wishes to take out an Option Contract on 1 March for the period 1 April to 1 May to sell the Foreign Currency to your bank. Your quoted rates are as follows: 1 March Spot GHC/NGN 68.0110 68.0125 One month forward 0.0120 0.0145 naira dis Two months’ forward 0.0165 0.0195-naira dis.                                    iii. The Import Bill of your customer falls due within the next three months. The customer wishes to take out an Option Contract on 1 March to pay the Swiss Franc 25,000 anytime between 1 May and 1 June. Rates are as follows: 1 March Spot CHF/GHS 12.8215 12.8265 Two months’ forward 0.0865 0.0890 cedis dis Three months’ forward 0.0910 0.0945 cedis dis [

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CSMCE – APR 2024 – L2 – Q1 – Six Steps for Solving Customer Problems

List and explain the six steps that bank staff must follow to help a customer or prospect solve a presented problem and achieve their goal.

When a customer or prospect presents a problem, he/she needs solutions to, the bank staff needs to let him/her know how they can solve the problem. List and explain the six (6) steps the staff has to go through to help him/her achieve their goal.

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