CUSTOMER SERVICE – MARKETING AND THE COMPETITIVE ENVIRONMENT

CSMCE – APR 2023 – L2 – Q7 – Short Notes on Publicity, Branding, Observational Research, and Sponsorship Advertising

Write short notes on publicity, branding, observational research method, and sponsorship advertising.

Question

Write short notes on the following:

a. Publicity (5 marks)

b. Branding (5 marks)

c. Observational Research Method (5 marks)

d. Sponsorship Advertising (5 marks)

(Total: 20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Branding, marketing tools, observational research, Promotion, publicity, Research Methods, sponsorship advertising
Level: Level 2

Topic: How to organize market research (Observational Research Method)
Series: APR 2023

CSMCE – APR 2023 – L2 – Q6 – Methods for Customer Retention in Banks

Discuss five methods used by banks to retain customers.

Question

Discuss any five methods used by banks to retain customers.

(20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: banking methods, customer loyalty, Customer Retention, Relationship Marketing, service standards
Level: Level 2

Topic: and developing customer relationships)
Series: APR 2023

CSMCE – APR 2023 – L2 – Q5 – Product Positioning and Criteria

Define product positioning and discuss three criteria for effective positioning.

Question

What is Product Positioning? Discuss any three criteria required for effective positioning of a product.

(20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Banking Services, effective positioning, Financial Products, Marketing Mix, product positioning
Level: Level 2

Topic: Marketing mix (Product positioning aspects)
Series: APR 2023

CSMCE – APR 2023 – L2 – Q4 – Reasons Why Selling is Important in Banking

List and discuss four reasons why selling is important in banking.

Question

List and discuss any four reasons why selling is important in banking.

(20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Banking Profitability, Competitive Environment, customer relationships, sales importance, selling in banking
Level: Level 2

Topic: Planning and conducting sales activity
Series: APR 2023

CSMCE – APR 2023 – L2 – Q3 – Internal Communication Definition and Importance

Define internal communication and discuss three importance of effective internal communication.

Question

a. What is internal communication?

(5 marks)

b. Discuss any three importance of effective internal communication.

(15 marks)

(Total: 20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Banking Operations, Customer service, Effective communication, internal communication, service standards
Level: Level 2

Topic: Controlling the delivery and follow-up activity (Maximizing internal communication)
Series: APR 2023

CSMCE – APR 2023 – L2 – Q2 – Short Notes on Cross Selling and Marketing Concept

Write short notes on cross selling and the marketing concept.

Question

Write short notes on the following:

a. Cross Selling

(10 marks)

b. Marketing Concept

(10 marks)

(Total: 20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Banking Marketing, campaign selling, Cross Selling, Customer Satisfaction, Marketing Concept, Sales Techniques
Level: Level 2

Topic: Campaign selling (Cross-selling)
Series: APR 2023

CSMCE – APR 2023 – L2 – Q1 – Market Segmentation Techniques for Corporate Customers

List four market segmentation techniques for corporate customers and discuss two.

Question

List any four market segmentation techniques for corporate (business) customers and discuss any two.

(20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: business banking, Corporate Customers, Financial Services, Market Segmentation, marketing principles, segmentation techniques
Level: Level 2

Topic: Principles of marketing financial services (Segmenting markets)
Series: APR 2023

CSMCE – APR 2023 – L2 – Q7 – Short Notes on Publicity, Branding, Observational Research, and Sponsorship Advertising

Write short notes on publicity, branding, observational research method, and sponsorship advertising.

Question

Write short notes on the following:

a. Publicity (5 marks)

b. Branding (5 marks)

c. Observational Research Method (5 marks)

d. Sponsorship Advertising (5 marks)

(Total: 20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Branding, marketing tools, observational research, Promotion, publicity, Research Methods, sponsorship advertising
Level: Level 2

Topic: How to organize market research (Observational Research Method)
Series: APR 2023

CSMCE – APR 2023 – L2 – Q6 – Methods for Customer Retention in Banks

Discuss five methods used by banks to retain customers.

Question

Discuss any five methods used by banks to retain customers.

(20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: banking methods, customer loyalty, Customer Retention, Relationship Marketing, service standards
Level: Level 2

Topic: and developing customer relationships)
Series: APR 2023

CSMCE – APR 2023 – L2 – Q5 – Product Positioning and Criteria

Define product positioning and discuss three criteria for effective positioning.

Question

What is Product Positioning? Discuss any three criteria required for effective positioning of a product.

(20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Banking Services, effective positioning, Financial Products, Marketing Mix, product positioning
Level: Level 2

Topic: Marketing mix (Product positioning aspects)
Series: APR 2023

CSMCE – APR 2023 – L2 – Q4 – Reasons Why Selling is Important in Banking

List and discuss four reasons why selling is important in banking.

Question

List and discuss any four reasons why selling is important in banking.

(20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Banking Profitability, Competitive Environment, customer relationships, sales importance, selling in banking
Level: Level 2

Topic: Planning and conducting sales activity
Series: APR 2023

CSMCE – APR 2023 – L2 – Q3 – Internal Communication Definition and Importance

Define internal communication and discuss three importance of effective internal communication.

Question

a. What is internal communication?

(5 marks)

b. Discuss any three importance of effective internal communication.

(15 marks)

(Total: 20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Banking Operations, Customer service, Effective communication, internal communication, service standards
Level: Level 2

Topic: Controlling the delivery and follow-up activity (Maximizing internal communication)
Series: APR 2023

CSMCE – APR 2023 – L2 – Q2 – Short Notes on Cross Selling and Marketing Concept

Write short notes on cross selling and the marketing concept.

Question

Write short notes on the following:

a. Cross Selling

(10 marks)

b. Marketing Concept

(10 marks)

(Total: 20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Banking Marketing, campaign selling, Cross Selling, Customer Satisfaction, Marketing Concept, Sales Techniques
Level: Level 2

Topic: Campaign selling (Cross-selling)
Series: APR 2023

CSMCE – APR 2023 – L2 – Q1 – Market Segmentation Techniques for Corporate Customers

List four market segmentation techniques for corporate customers and discuss two.

Question

List any four market segmentation techniques for corporate (business) customers and discuss any two.

(20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: business banking, Corporate Customers, Financial Services, Market Segmentation, marketing principles, segmentation techniques
Level: Level 2

Topic: Principles of marketing financial services (Segmenting markets)
Series: APR 2023

Subject: CUSTOMER SERVICE - MARKETING AND THE COMPETITIVE ENVIRONMENT

Filter by Professional Bodies

Filter by Subject

Filter by Series

Filter by Topics

Filter by Levels

CSMCE – APR 2023 – L2 – Q7 – Short Notes on Publicity, Branding, Observational Research, and Sponsorship Advertising

Write short notes on publicity, branding, observational research method, and sponsorship advertising.

CSMCE – APR 2023 – L2 – Q6 – Methods for Customer Retention in Banks

Discuss five methods used by banks to retain customers.

CSMCE – APR 2023 – L2 – Q5 – Product Positioning and Criteria

Define product positioning and discuss three criteria for effective positioning.

CSMCE – APR 2023 – L2 – Q4 – Reasons Why Selling is Important in Banking

List and discuss four reasons why selling is important in banking.

CSMCE – APR 2023 – L2 – Q3 – Internal Communication Definition and Importance

Define internal communication and discuss three importance of effective internal communication.

CSMCE – APR 2023 – L2 – Q2 – Short Notes on Cross Selling and Marketing Concept

Write short notes on cross selling and the marketing concept.

CSMCE – APR 2023 – L2 – Q1 – Market Segmentation Techniques for Corporate Customers

List four market segmentation techniques for corporate customers and discuss two.

CSMCE – APR 2023 – L2 – Q7 – Short Notes on Publicity, Branding, Observational Research, and Sponsorship Advertising

Write short notes on publicity, branding, observational research method, and sponsorship advertising.

CSMCE – APR 2023 – L2 – Q6 – Methods for Customer Retention in Banks

Discuss five methods used by banks to retain customers.

CSMCE – APR 2023 – L2 – Q5 – Product Positioning and Criteria

Define product positioning and discuss three criteria for effective positioning.

CSMCE – APR 2023 – L2 – Q4 – Reasons Why Selling is Important in Banking

List and discuss four reasons why selling is important in banking.

CSMCE – APR 2023 – L2 – Q3 – Internal Communication Definition and Importance

Define internal communication and discuss three importance of effective internal communication.

CSMCE – APR 2023 – L2 – Q2 – Short Notes on Cross Selling and Marketing Concept

Write short notes on cross selling and the marketing concept.

CSMCE – APR 2023 – L2 – Q1 – Market Segmentation Techniques for Corporate Customers

List four market segmentation techniques for corporate customers and discuss two.

Our offerings

Community

Contact Info

Customer

Get In Touch

Subject: CUSTOMER SERVICE - MARKETING AND THE COMPETITIVE ENVIRONMENT

Filter by Professional Bodies

Filter by Subject

Filter by Series

Filter by Topics

Filter by Levels

CSMCE – APR 2023 – L2 – Q7 – Short Notes on Publicity, Branding, Observational Research, and Sponsorship Advertising

Write short notes on publicity, branding, observational research method, and sponsorship advertising.

You're reporting an error for "CSMCE – APR 2023 – L2 – Q7 – Short Notes on Publicity, Branding, Observational Research, and Sponsorship Advertising"

CSMCE – APR 2023 – L2 – Q6 – Methods for Customer Retention in Banks

Discuss five methods used by banks to retain customers.

You're reporting an error for "CSMCE – APR 2023 – L2 – Q6 – Methods for Customer Retention in Banks"

CSMCE – APR 2023 – L2 – Q5 – Product Positioning and Criteria

Define product positioning and discuss three criteria for effective positioning.

You're reporting an error for "CSMCE – APR 2023 – L2 – Q5 – Product Positioning and Criteria"

CSMCE – APR 2023 – L2 – Q4 – Reasons Why Selling is Important in Banking

List and discuss four reasons why selling is important in banking.

You're reporting an error for "CSMCE – APR 2023 – L2 – Q4 – Reasons Why Selling is Important in Banking"

CSMCE – APR 2023 – L2 – Q3 – Internal Communication Definition and Importance

Define internal communication and discuss three importance of effective internal communication.

You're reporting an error for "CSMCE – APR 2023 – L2 – Q3 – Internal Communication Definition and Importance"

CSMCE – APR 2023 – L2 – Q2 – Short Notes on Cross Selling and Marketing Concept

Write short notes on cross selling and the marketing concept.

You're reporting an error for "CSMCE – APR 2023 – L2 – Q2 – Short Notes on Cross Selling and Marketing Concept"

CSMCE – APR 2023 – L2 – Q1 – Market Segmentation Techniques for Corporate Customers

List four market segmentation techniques for corporate customers and discuss two.

You're reporting an error for "CSMCE – APR 2023 – L2 – Q1 – Market Segmentation Techniques for Corporate Customers"

CSMCE – APR 2023 – L2 – Q7 – Short Notes on Publicity, Branding, Observational Research, and Sponsorship Advertising

Write short notes on publicity, branding, observational research method, and sponsorship advertising.

You're reporting an error for "CSMCE – APR 2023 – L2 – Q7 – Short Notes on Publicity, Branding, Observational Research, and Sponsorship Advertising"

CSMCE – APR 2023 – L2 – Q6 – Methods for Customer Retention in Banks

Discuss five methods used by banks to retain customers.

You're reporting an error for "CSMCE – APR 2023 – L2 – Q6 – Methods for Customer Retention in Banks"

CSMCE – APR 2023 – L2 – Q5 – Product Positioning and Criteria

Define product positioning and discuss three criteria for effective positioning.

You're reporting an error for "CSMCE – APR 2023 – L2 – Q5 – Product Positioning and Criteria"

CSMCE – APR 2023 – L2 – Q4 – Reasons Why Selling is Important in Banking

List and discuss four reasons why selling is important in banking.

You're reporting an error for "CSMCE – APR 2023 – L2 – Q4 – Reasons Why Selling is Important in Banking"

CSMCE – APR 2023 – L2 – Q3 – Internal Communication Definition and Importance

Define internal communication and discuss three importance of effective internal communication.

You're reporting an error for "CSMCE – APR 2023 – L2 – Q3 – Internal Communication Definition and Importance"

CSMCE – APR 2023 – L2 – Q2 – Short Notes on Cross Selling and Marketing Concept

Write short notes on cross selling and the marketing concept.

You're reporting an error for "CSMCE – APR 2023 – L2 – Q2 – Short Notes on Cross Selling and Marketing Concept"

CSMCE – APR 2023 – L2 – Q1 – Market Segmentation Techniques for Corporate Customers

List four market segmentation techniques for corporate customers and discuss two.

You're reporting an error for "CSMCE – APR 2023 – L2 – Q1 – Market Segmentation Techniques for Corporate Customers"

Our offerings

Community

Contact Info

Customer

Get In Touch

admin

Pick a Form