Subject (SQ): Business Management and Information Systems

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Explain advantages and disadvantages of internal promotion and transfer for foremen in a new tractor division at Pioneer Automobile.

Pioneer Automobile Company Limited intends to diversify its operations by establishing a separate division for manufacture of a less-expensive brand of tractors. The tractors would be used primarily by agriculturists having small farm holdings. The management is contemplating whether to promote personnel from the automobile division for certain middle-level technical positions in the tractor division and induct new entry level personnel in the automobile division, or alternatively recruit foremen level personnel from external sources for the tractor division by advertising for the positions in the news media.

Required

Narrate and explain briefly the advantages and disadvantages of internal promotion and transfer of foremen level personnel for the tractor division from the automobile division

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Explain total quality management.

(a). Total quality management has gained attention in both manufacturing and service firms as a way of improving the firm’s operations, yet its implementation has met a lot of resistance from employees. You are required to:

(i) Explain total quality management.

(ii) Suggest FOUR guidelines that can be adopted to reduce such resistance.

(b) (i) Explain just-in-time inventory control.

(ii) State FOUR advantages of its use in a manufacturing company.

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Explain fixed-position layout with an example.

The layout of an operation is concerned with the physical location of its transforming resources. It concerns the decision to put all the facilities, machines, equipment, and staff into the operation. After the process type has been selected, the basic layout type needs to be selected.

Required:

Explain the following, giving an example each:

(a) Fixed-position layout.

Explain the following, giving an example each:

(b) Process layout.

Explain the following, giving an example each:

(c) Product layout.

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SkyStar Clothing evaluates forward integration by establishing its own retail outlets while maintaining sales through existing retailers.

SkyStar Clothing Limited (SSCL) is engaged in the business of manufacturing a wide range of children’s clothing for the past six years. The Company has built a reputation for good quality products of the latest designs, and its brand name is very popular in the middle-class segment of the market. The Company strongly believes in a policy of giving “value for the customer’s money.” At present, SSCL markets its products through a widely dispersed network of independent retailers who sell the company’s brands along with the products of other manufacturers.

SSCL is considering a proposal of forward integration and establishing its own chain of retail outlets for the sale of its products. SSCL would, however, continue to sell its products through the network of existing retailers also.

Required

Identify and explain briefly the different factors which SSCL should examine while evaluating the proposal for establishing its own network of retail outlets.

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List areas where production and operating cost economies can be achieved.

Cost economies

The economies in production and operating costs can be achieved by focusing in the following areas:

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List reasons why a company might reduce its prices.

(a) Reasons for reducing prices.

(b) Strategies for retaining Customers

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You're reporting an error for "BMIS – L1 – QE7 – Pricing Strategy"

Describe the content of a marketing plan for ZenithFresh Ltd, including key components.

ZenithFresh Ltd

A marketing plan is a written document that summarises what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives.

Required:

Describe the content of the Marketing Plan.

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Explain the concept of competitive advantage in the context of a company's marketing mix.

(a) Explain Competitive advantage.

(b) Explain Corporate reputation.

(c) List the key variables of the marketing mix and, within each, FOUR associated sub-variables.

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Explain four conditions for Horizon Tech to adopt a market skimming strategy successfully.

(a). Horizon Tech is a knowledge-based company and is known for its ability to manufacture innovative and new-to-the-market electronic products and sell them in specifically identified niche markets. The company follows a market skimming strategy to achieve its profitability objectives.

Required

 Explain four conditions which are essential for Horizon Tech to be able to successfully adopt its market skimming strategy.

(b). Unity Furniture Co. are manufacturers of a wide range of household furniture products used primarily by customers in the middle-income group.

Required

Identify four different types of conditions in which it would be advantageous for the firm to pursue a market penetration strategy.

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List and explain four packaging features influencing consumer purchase of edible products.

List and explain briefly any four important packaging features which would influence the decision of a consumer to purchase an edible consumer product.

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