BMIS – SA – Q9.3 – Operations Strategy

Assesses quality’s measurability and competitive advantage.

Question

Which one of the following statements is correct?

A Quality is measurable but is not a means of achieving sustainable competitive advantage.

B Quality is measurable and is a means of achieving sustainable competitive advantage.

C Quality is not measurable and is not a means of achieving sustainable competitive advantage.

D Quality is not measurable but is a means of achieving sustainable competitive advantage.

Answer

Explanation:
The correct answer is B because quality is both measurable and a means of achieving sustainable competitive advantage. Quality can be quantified through metrics like defect rates, customer satisfaction scores, and compliance with standards, making it measurable. High quality also enhances customer loyalty and brand reputation, contributing to a sustainable competitive edge. Option A is incorrect because quality does contribute to competitive advantage. Options C and D are wrong because quality is measurable, as evidenced by tools like statistical quality control used in TQM.

Tags: Competitive advantage, Measurability, Operations Strategy, Quality management, TQM
Level: Level 1

Topic: Operations strategy

Uploader: Samuel Duah