BMIS – L1 – SA – Q8.5 – Finance, R&D and Marketing Strategies

Identifies which activity is not a promotional activity.

Question

Promotional activities include all of the following except:

A face-to-face selling by sales representatives

B sponsoring a sporting event

C selling the product in a place that rival companies do not use

D sending brochures and leaflets by direct mail

Answer

Explanation:
Promotional activities involve actions to communicate and persuade customers, such as face-to-face selling, sponsoring events, and sending direct mail. Selling a product in a place that rivals do not use is a ‘place strategy,’ part of the marketing mix’s distribution element, not a promotional activity. The correct answer is C, as it pertains to distribution rather than promotion.

Tags: Advertising, Business Strategy, Consumer Engagement, Direct Mail, Market Penetration, Marketing mix, Place Strategy, Promotional Activities, Sales Strategy, Sponsorship
Level: Level 1

Topic: Finance

Uploader: Samuel Duah