- 1 Marks
BMIS – L1 – SA – Q8.3 – Finance, R&D and Marketing Strategies
Question
Which ONE of the following is NOT a main element in the marketing mix?
A Price
B Packaging
C Place
D Promotion
Answer
B
Explanation:
The marketing mix comprises the four Ps: Price, Product, Place, and Promotion. Packaging, while important as a feature of product design, is not considered a main element of the marketing mix. It may contribute to the product’s appeal but is not a standalone category. The correct answer is B (Packaging), as it is not one of the four primary elements.
- Tags: 4 Ps, Business Strategy, Consumer Behavior, Market Planning, Marketing mix, Marketing strategy, Packaging, Place, Price, Product, Promotion
- Level: Level 1
- Topic: Finance
- Uploader: Samuel Duah