The packaging features which would influence a consumer’s decision to purchase an edible consumer product are:

(i) Convenience of the Size of the Package – The consumer should be able to choose from a range of sizes available, that is, a sachet for a single use, or a size which would meet the requirements for a period of say, one month or an economy package for a large family.

(ii) Preserve the Quality of the Product – The packaging should be capable of preserving the quality of the edible product from the elements, e.g., sunlight, humidity, or moisture.

(iii) Product Information – The packaging should provide vital information regarding the ingredients of the food item, their nutritional value, and expiry date.

(iv) Attractiveness of the Package – The packaging should be attractive in its presentation and colour scheme to draw the attention and interest of the customer at the point of display of the product on the shelves in the retail outlets. The design and colour should be in line with the brand, and the brand name should be displayed prominently.