The company might eventually be affected by an ageing population in any of the following ways.

(a) It might need to persuade some employees reaching retirement age to continue in work past their retirement age.

(b) Unless the need for labour is reduced (for example by technological developments), the company might need to consider attracting employees from other countries or it might need to consider re-locating operations in another country where a problem of an ageing population does not exist.

(c) As the population gets older, the demand for goods and services will change. (For example, the demand for running shoes might fall and the demand for golf clubs increase). The company might need to adapt its products or services to meet this changing demand.

(d) The company might also need to consider the effects of an ageing population on its employees. It seems likely that employees in the future will be required to pay more in taxes to support the cost (state pension costs and medical costs) of the retired population. This is likely to affect employee attitudes to issues such as wage and salary levels.