AAA – L3 – SA – Q2.4 – ICAG Advertising Rules

Which of the following is NOT true about ICAG members advertising their services?

A   They must not be misleading

B   Advertisements require prior approval by ICAG

 Discounts should not be mentioned

 They must not make comparisons with competitors

B

Explanation:
Advertisements come under the IESBA International Code of Ethics for Professional Accountants and must comply with local regulations. They must not be misleading (A), mention discounts (C), or make comparisons with competitors (D). However, ICAG does not require prior approval for advertisements, making B the incorrect statement and the correct answer.