Series: October 2022

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SMM – OCT 2022 – L4 – Q6 – Challenges in Distribution of Bank Services

Explain any four challenges to the distribution of bank services in the context of preparing a paper for the Branch Development Committee.

Question

A distribution channel for services can be defined as any means of increasing the availability or accessibility of a service. As a Head of Marketing of your Bank, your Bank’s Chairman of Branch Development Committee has asked you to submit a paper to explain any four challenges to the distribution of Bank services.

Answer

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Tags: Bank Services, Branch Development, Challenges, Distribution Channels, Financial Services, Marketing Mix, Service Accessibility
Level: Level 4

Topic: DISTRIBUTION: OTHER CHANNELS, MARKETING CHANNELS
Series: October 2022

SMM – OCT 2022 – L4 – Q5 – Pricing Strategies for New and Existing Banking Products

As Head of Marketing, write a memo to the Head of Treasury on two pricing strategies for new banking products and three for existing products.

Question

Pricing decisions may relate to pricing new products or changing prices of existing products (Pezzullo, 1993). As the Head of Marketing of your Bank, write a memo to your Head of Treasury on two pricing strategies for only new products and three other pricing strategies that may be used for existing products.

Answer

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Tags: Banking Services, Existing Products, Financial Products, Marketing Strategies, New Products, Pezzullo 1993, Pricing Decisions, Treasury
Level: Level 4

Topic: Pricing Decisions
Series: October 2022

SMM – OCT 2022 – L4 – Q4 – Five Stages of Organisational Buying Process

As Head of Corporate Banking, prepare a workshop for new Accounts Relationship Officers on the five stages of the Organisational Buying Process for corporate customers.

Question

Webster and Wind (1972) defined organisational buying behaviour as “ the decision -making process by which formal organisations establish the need for purchased products and services, and identify, evaluate, and choose among alternative brands and suppliers”. In your role as the Head of Corporate Banking Department of your Bank, your Head of Human Resource Development has asked you to run a workshop for newly recruited Accounts Relationship Officers of your Bank on the five stages of Organisational Buying Process of corporate customers.

Answer

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Topic: ORGANISATIONAL BUYER BEHAVIOUR
Series: October 2022

SMM – OCT 2022 – L4 – Q3 – New Product Development Processes by Booz Allen Hamilton

As Head of Marketing, write a report explaining the New Product Development processes suggested by Booz, Allen and Hamilton for developing new electronic banking products.

Question

The future of banking and consequently of bank marketing will be shaped by changes in the external macro-and micro-environments in which banks operate. The macro-environmental force that has and is still expected to have the most far-reaching impact on the banking industry is technological change. In fact, the development of innovative technological products may affect the marketing strategies of the financial service industry in general and banks in particular. In your role as the Head of Marketing of your Bank, the Chairman of your Product Development Committee (PDC) has asked you to write a report explaining to the committee the pragmatic and operationally-useful New Product Development processes suggested by Booz, Allen and Hamilton for the committee to be properly informed in the development of new electronic products.

Answer

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Tags: Banking Industry, Booz Allen Hamilton, Electronic Products, Financial Services, Marketing Strategies, New product development, Technological Change
Level: Level 4

Topic: PRODUCT DECISIONS, Product modification/development
Series: October 2022

SMM – OCT 2022 – L4 – Q2 – Secondary Data for International Market Research in Banking

As Head of Business Development, write a report explaining five main kinds of secondary data needed in international market research for selecting a market like Ghana.

Question

Availability and quality of secondary data are important research information for international market entry. An initial feasibility study may be conducted by means of secondary data. As the Head of Business Development of a Bank planning to enter the Ghanaian market, your Bank’s Management has asked you to write a report explaining any five main kinds of secondary data information that is needed in international market research for selecting a particular market.

Answer

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Tags: Banking Sector, Data Sources, Feasibility Study, Ghanaian market, International market entry, Market Research, Secondary data
Level: Level 4

Topic: External sources, Information Systems, INTERNATIONALISATION OF MARKETING, Secondary Data
Series: October 2022

SMM – OCT 2022 – L4 – Q1 – Strategic Marketing Plan for Bank Amid Inflation Challenges

As the new Head of Marketing, prepare a 5-year Strategic Marketing Plan for your bank to address challenges from rising inflation, exchange rate depreciation, and external factors like the Russia-Ukraine war.

Question

Ghana’s inflation rate has continued to increase since the beginning of this year and expected to continue for some time. The inflation rate of 12.8 percent at the end of December, 2021 has increased to 29.8 percent at the end of June, 2022 due mainly to factors both internal and external including Russia’s war against Ukraine. These have resulted in food supply challenges, exchange rate depreciation and increase in crude oil prices. This has had significant impact on the performances of various business organisations including banks. In your role as the newly appointed Head of Marketing of your Bank, your Managing Director has asked you to prepare 5- year Strategic Marketing Plan that will address the challenges facing the Bank.

Answer

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Tags: Banking Challenges, Corporate strategy integration, Ghanaian economy, Inflation impact, Services marketing, Strategic Marketing Plan
Level: Level 4

Topic: MARKETING PLANNING, STRATEGIC PLANNING
Series: October 2022

QMDM – OCT 2022 – L2 – Q5 – Bivariate Data and Regression Analysis

Analyze bivariate data on median household income and percentage of mortgage-paying homeowners spending over 30% on housing costs in eight Ghanaian regions, explain bivariate data, draw scatter diagram and line, comment on relationship, calculate least squares line, and compare lines.

Question

Nationwide, about 27% of mortgage-paying home owners spent 30% or more of their income on
housing costs. Upper East region residents paid the largest percentage at 41% and the Greater
Accra residents the smallest at 17.5%. Eight regions were randomly selected, and the median
household income(X) in thousands and percentage of mortgage -paying homeowners whose housing
costs exceed 30 % of their income (Y) are as follows:

Regions Greater
Accra

Upper East

Bono
East

Ashanti Volta
Eastern Western Savannah

X 46.5 51.1 37.1 36.4 33.5 35.2 45.6 28.6 Y 37.2 41.0 20.6 24.3 22.0 17.5 30.0 23.0

(a) Briefly explain the term (X,Y) is bivariate data (b) Draw

(i) Scatter diagram for the data above (ii) a line through the points (c) Using (b) comment on the relationship between X and Y. (d) Calculate the least square line (e) Comment on the lines in (b)-(ii) and (d) above.

Answer

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Tags: Bivariate Data, Correlation, data presentation, hypothesis testing, least squares regression, Scatter Diagram
Level: Level 2

QMDDM – OCT 2022 – L2 – Q4 – Revenue Cost Profit Optimization

Given total revenue TR = -14x² + 2000x and total cost TC = x³ - 15x² + 1000 functions, explain marginal and average concepts, and calculate production levels to maximize revenue, minimize cost, maximize profit, with comments.

Question

The total revenue and total cost for a product are related to production x by:

2 14 2000 TR X X

− +

3 2 15 1000 TC X X

− +

(a) Explain briefly (in your own words) the following terms in relation to the total revenue

and total cost above: (i) Marginal Cost (ii) Marginal Revenue (iii) Marginal Profit (iv) Average Revenue

(b) Calculate, how many units should the company produce in order to

(i) Maximize total revenue (ii) Minimize cost (iii) Maximize profit. (iv) Comment on (i), (ii) and (iii) above.

Answer

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Tags: average revenue, Business Economics, calculus applications, Cost Minimization, Marginal Cost, Marginal Profit, Marginal Revenue, Optimization, Profit Maximization, Revenue Maximization
Level: Level 2

QM – OCT 2022 – L2 – Q1 – Frequency Table Analysis for Account Balances

Explain class width, class limits, and group relative percentage frequencies for a frequency table of minimum account balances; calculate these values; and draw a group relative percentage histogram based on the calculations.

Question

The following frequency table indicates the number of individuals with minimum balance in their
Current Accounts at MUMUADU Rural Bank.

Minimum Balance in Ghana Cedis (GHS)	Frequency
0 and 1,000.00	1200
1,000 and under 2,000	150
2,000 and under 3,000	250
3,000 and under 4,000	230
4,000 and under 5,000	50
5,000 and under 6,000	5
6,000 and under 7,000	2
7,000 and under 8,000	1

(a) Explain (in your own words) the following terms in relation to the various balances on

the accounts. (i) Class width [2 Mark] (ii) Class limits [2 Mark] (iii) Group relative percentage frequencies [2 Mark]

(b) Calculate ,

(i) The Class width [4 Marks] (ii) The Class limits [4 Marks] (iii) The group relative percentage frequencies of each group [4 Marks]

MUMUADU Rural Bank.

Answer

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Tags: account balances, banking data, class limits, class width, Frequency Distribution, Histogram, relative percentage frequencies
Level: Level 2

CSMCE – OCT 2022 – L2 – Q1 – General Location Decisions for Branch

Factors to analyze for general branch location decisions.

Question

1. When deciding on a branch location, there are two levels of decisions to be made: the general location area, and specific site within the most favorable area. List and discuss the four factors that must be analyzed when making the general location decision?

Answer

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Topic: Marketing mix, Principles of marketing financial services (Segmenting markets)
Series: October 2022

SMM – OCT 2022 – L4 – Q6 – Challenges in Distribution of Bank Services

Explain any four challenges to the distribution of bank services in the context of preparing a paper for the Branch Development Committee.

Question

Answer

Find Related Questions by Tags, levels, etc.

Tags: Bank Services, Branch Development, Challenges, Distribution Channels, Financial Services, Marketing Mix, Service Accessibility
Level: Level 4

Topic: DISTRIBUTION: OTHER CHANNELS, MARKETING CHANNELS
Series: October 2022

SMM – OCT 2022 – L4 – Q5 – Pricing Strategies for New and Existing Banking Products

As Head of Marketing, write a memo to the Head of Treasury on two pricing strategies for new banking products and three for existing products.

Question

Answer

Find Related Questions by Tags, levels, etc.

Tags: Banking Services, Existing Products, Financial Products, Marketing Strategies, New Products, Pezzullo 1993, Pricing Decisions, Treasury
Level: Level 4

Topic: Pricing Decisions
Series: October 2022

SMM – OCT 2022 – L4 – Q4 – Five Stages of Organisational Buying Process

As Head of Corporate Banking, prepare a workshop for new Accounts Relationship Officers on the five stages of the Organisational Buying Process for corporate customers.

Question

Answer

Find Related Questions by Tags, levels, etc.

Topic: ORGANISATIONAL BUYER BEHAVIOUR
Series: October 2022

SMM – OCT 2022 – L4 – Q3 – New Product Development Processes by Booz Allen Hamilton

As Head of Marketing, write a report explaining the New Product Development processes suggested by Booz, Allen and Hamilton for developing new electronic banking products.

Question

Answer

Find Related Questions by Tags, levels, etc.

Tags: Banking Industry, Booz Allen Hamilton, Electronic Products, Financial Services, Marketing Strategies, New product development, Technological Change
Level: Level 4

Topic: PRODUCT DECISIONS, Product modification/development
Series: October 2022

SMM – OCT 2022 – L4 – Q2 – Secondary Data for International Market Research in Banking

As Head of Business Development, write a report explaining five main kinds of secondary data needed in international market research for selecting a market like Ghana.

Question

Answer

Find Related Questions by Tags, levels, etc.

Tags: Banking Sector, Data Sources, Feasibility Study, Ghanaian market, International market entry, Market Research, Secondary data
Level: Level 4

Topic: External sources, Information Systems, INTERNATIONALISATION OF MARKETING, Secondary Data
Series: October 2022

SMM – OCT 2022 – L4 – Q1 – Strategic Marketing Plan for Bank Amid Inflation Challenges

As the new Head of Marketing, prepare a 5-year Strategic Marketing Plan for your bank to address challenges from rising inflation, exchange rate depreciation, and external factors like the Russia-Ukraine war.

Question

Answer

Find Related Questions by Tags, levels, etc.

Tags: Banking Challenges, Corporate strategy integration, Ghanaian economy, Inflation impact, Services marketing, Strategic Marketing Plan
Level: Level 4

Topic: MARKETING PLANNING, STRATEGIC PLANNING
Series: October 2022

QMDM – OCT 2022 – L2 – Q5 – Bivariate Data and Regression Analysis

Analyze bivariate data on median household income and percentage of mortgage-paying homeowners spending over 30% on housing costs in eight Ghanaian regions, explain bivariate data, draw scatter diagram and line, comment on relationship, calculate least squares line, and compare lines.

Question

Regions Greater
Accra

Upper East

Bono
East

Ashanti Volta
Eastern Western Savannah

X 46.5 51.1 37.1 36.4 33.5 35.2 45.6 28.6 Y 37.2 41.0 20.6 24.3 22.0 17.5 30.0 23.0

(a) Briefly explain the term (X,Y) is bivariate data (b) Draw

Answer

Find Related Questions by Tags, levels, etc.

Tags: Bivariate Data, Correlation, data presentation, hypothesis testing, least squares regression, Scatter Diagram
Level: Level 2

QMDDM – OCT 2022 – L2 – Q4 – Revenue Cost Profit Optimization

Given total revenue TR = -14x² + 2000x and total cost TC = x³ - 15x² + 1000 functions, explain marginal and average concepts, and calculate production levels to maximize revenue, minimize cost, maximize profit, with comments.

Question

The total revenue and total cost for a product are related to production x by:

2 14 2000 TR X X

− +

3 2 15 1000 TC X X

− +

(a) Explain briefly (in your own words) the following terms in relation to the total revenue

and total cost above: (i) Marginal Cost (ii) Marginal Revenue (iii) Marginal Profit (iv) Average Revenue

(b) Calculate, how many units should the company produce in order to

(i) Maximize total revenue (ii) Minimize cost (iii) Maximize profit. (iv) Comment on (i), (ii) and (iii) above.

Answer

Find Related Questions by Tags, levels, etc.

Tags: average revenue, Business Economics, calculus applications, Cost Minimization, Marginal Cost, Marginal Profit, Marginal Revenue, Optimization, Profit Maximization, Revenue Maximization
Level: Level 2

QM – OCT 2022 – L2 – Q1 – Frequency Table Analysis for Account Balances

Explain class width, class limits, and group relative percentage frequencies for a frequency table of minimum account balances; calculate these values; and draw a group relative percentage histogram based on the calculations.

Question

The following frequency table indicates the number of individuals with minimum balance in their
Current Accounts at MUMUADU Rural Bank.

Minimum Balance in Ghana Cedis (GHS)	Frequency
0 and 1,000.00	1200
1,000 and under 2,000	150
2,000 and under 3,000	250
3,000 and under 4,000	230
4,000 and under 5,000	50
5,000 and under 6,000	5
6,000 and under 7,000	2
7,000 and under 8,000	1

(a) Explain (in your own words) the following terms in relation to the various balances on

the accounts. (i) Class width [2 Mark] (ii) Class limits [2 Mark] (iii) Group relative percentage frequencies [2 Mark]

(b) Calculate ,

(i) The Class width [4 Marks] (ii) The Class limits [4 Marks] (iii) The group relative percentage frequencies of each group [4 Marks]

MUMUADU Rural Bank.

Answer

Find Related Questions by Tags, levels, etc.

Tags: account balances, banking data, class limits, class width, Frequency Distribution, Histogram, relative percentage frequencies
Level: Level 2

CSMCE – OCT 2022 – L2 – Q1 – General Location Decisions for Branch

Factors to analyze for general branch location decisions.

Question

Answer

Find Related Questions by Tags, levels, etc.

Topic: Marketing mix, Principles of marketing financial services (Segmenting markets)
Series: October 2022

Series: October 2022

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SMM – OCT 2022 – L4 – Q6 – Challenges in Distribution of Bank Services

Explain any four challenges to the distribution of bank services in the context of preparing a paper for the Branch Development Committee.

You're reporting an error for "SMM – OCT 2022 – L4 – Q6 – Challenges in Distribution of Bank Services"

SMM – OCT 2022 – L4 – Q5 – Pricing Strategies for New and Existing Banking Products

As Head of Marketing, write a memo to the Head of Treasury on two pricing strategies for new banking products and three for existing products.

You're reporting an error for "SMM – OCT 2022 – L4 – Q5 – Pricing Strategies for New and Existing Banking Products"

SMM – OCT 2022 – L4 – Q4 – Five Stages of Organisational Buying Process

As Head of Corporate Banking, prepare a workshop for new Accounts Relationship Officers on the five stages of the Organisational Buying Process for corporate customers.

You're reporting an error for "SMM – OCT 2022 – L4 – Q4 – Five Stages of Organisational Buying Process"

SMM – OCT 2022 – L4 – Q3 – New Product Development Processes by Booz Allen Hamilton

As Head of Marketing, write a report explaining the New Product Development processes suggested by Booz, Allen and Hamilton for developing new electronic banking products.

You're reporting an error for "SMM – OCT 2022 – L4 – Q3 – New Product Development Processes by Booz Allen Hamilton"

SMM – OCT 2022 – L4 – Q2 – Secondary Data for International Market Research in Banking

As Head of Business Development, write a report explaining five main kinds of secondary data needed in international market research for selecting a market like Ghana.

You're reporting an error for "SMM – OCT 2022 – L4 – Q2 – Secondary Data for International Market Research in Banking"

SMM – OCT 2022 – L4 – Q1 – Strategic Marketing Plan for Bank Amid Inflation Challenges

As the new Head of Marketing, prepare a 5-year Strategic Marketing Plan for your bank to address challenges from rising inflation, exchange rate depreciation, and external factors like the Russia-Ukraine war.

You're reporting an error for "SMM – OCT 2022 – L4 – Q1 – Strategic Marketing Plan for Bank Amid Inflation Challenges"

QMDM – OCT 2022 – L2 – Q5 – Bivariate Data and Regression Analysis

Analyze bivariate data on median household income and percentage of mortgage-paying homeowners spending over 30% on housing costs in eight Ghanaian regions, explain bivariate data, draw scatter diagram and line, comment on relationship, calculate least squares line, and compare lines.

You're reporting an error for "QMDM – OCT 2022 – L2 – Q5 – Bivariate Data and Regression Analysis"

QMDDM – OCT 2022 – L2 – Q4 – Revenue Cost Profit Optimization

Given total revenue TR = -14x² + 2000x and total cost TC = x³ - 15x² + 1000 functions, explain marginal and average concepts, and calculate production levels to maximize revenue, minimize cost, maximize profit, with comments.

You're reporting an error for "QMDDM – OCT 2022 – L2 – Q4 – Revenue Cost Profit Optimization"

QM – OCT 2022 – L2 – Q1 – Frequency Table Analysis for Account Balances

Explain class width, class limits, and group relative percentage frequencies for a frequency table of minimum account balances; calculate these values; and draw a group relative percentage histogram based on the calculations.

You're reporting an error for "QM – OCT 2022 – L2 – Q1 – Frequency Table Analysis for Account Balances"

CSMCE – OCT 2022 – L2 – Q1 – General Location Decisions for Branch

Factors to analyze for general branch location decisions.

You're reporting an error for "CSMCE – OCT 2022 – L2 – Q1 – General Location Decisions for Branch"

SMM – OCT 2022 – L4 – Q6 – Challenges in Distribution of Bank Services

Explain any four challenges to the distribution of bank services in the context of preparing a paper for the Branch Development Committee.

You're reporting an error for "SMM – OCT 2022 – L4 – Q6 – Challenges in Distribution of Bank Services"

SMM – OCT 2022 – L4 – Q5 – Pricing Strategies for New and Existing Banking Products

As Head of Marketing, write a memo to the Head of Treasury on two pricing strategies for new banking products and three for existing products.

You're reporting an error for "SMM – OCT 2022 – L4 – Q5 – Pricing Strategies for New and Existing Banking Products"

SMM – OCT 2022 – L4 – Q4 – Five Stages of Organisational Buying Process

As Head of Corporate Banking, prepare a workshop for new Accounts Relationship Officers on the five stages of the Organisational Buying Process for corporate customers.

You're reporting an error for "SMM – OCT 2022 – L4 – Q4 – Five Stages of Organisational Buying Process"

SMM – OCT 2022 – L4 – Q3 – New Product Development Processes by Booz Allen Hamilton

As Head of Marketing, write a report explaining the New Product Development processes suggested by Booz, Allen and Hamilton for developing new electronic banking products.

You're reporting an error for "SMM – OCT 2022 – L4 – Q3 – New Product Development Processes by Booz Allen Hamilton"

SMM – OCT 2022 – L4 – Q2 – Secondary Data for International Market Research in Banking

As Head of Business Development, write a report explaining five main kinds of secondary data needed in international market research for selecting a market like Ghana.

You're reporting an error for "SMM – OCT 2022 – L4 – Q2 – Secondary Data for International Market Research in Banking"

SMM – OCT 2022 – L4 – Q1 – Strategic Marketing Plan for Bank Amid Inflation Challenges

As the new Head of Marketing, prepare a 5-year Strategic Marketing Plan for your bank to address challenges from rising inflation, exchange rate depreciation, and external factors like the Russia-Ukraine war.

You're reporting an error for "SMM – OCT 2022 – L4 – Q1 – Strategic Marketing Plan for Bank Amid Inflation Challenges"

QMDM – OCT 2022 – L2 – Q5 – Bivariate Data and Regression Analysis

Analyze bivariate data on median household income and percentage of mortgage-paying homeowners spending over 30% on housing costs in eight Ghanaian regions, explain bivariate data, draw scatter diagram and line, comment on relationship, calculate least squares line, and compare lines.

You're reporting an error for "QMDM – OCT 2022 – L2 – Q5 – Bivariate Data and Regression Analysis"

QMDDM – OCT 2022 – L2 – Q4 – Revenue Cost Profit Optimization

Given total revenue TR = -14x² + 2000x and total cost TC = x³ - 15x² + 1000 functions, explain marginal and average concepts, and calculate production levels to maximize revenue, minimize cost, maximize profit, with comments.

You're reporting an error for "QMDDM – OCT 2022 – L2 – Q4 – Revenue Cost Profit Optimization"

QM – OCT 2022 – L2 – Q1 – Frequency Table Analysis for Account Balances

Explain class width, class limits, and group relative percentage frequencies for a frequency table of minimum account balances; calculate these values; and draw a group relative percentage histogram based on the calculations.

You're reporting an error for "QM – OCT 2022 – L2 – Q1 – Frequency Table Analysis for Account Balances"

CSMCE – OCT 2022 – L2 – Q1 – General Location Decisions for Branch

Factors to analyze for general branch location decisions.

You're reporting an error for "CSMCE – OCT 2022 – L2 – Q1 – General Location Decisions for Branch"

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