Series: APR 2024

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SMM – APRIL 2024 – L4 – Q6 – Evaluating Alternative Distribution Channels

Explain five criteria that can be used to evaluate alternative channels for distributing bank products and services, in the context of marketing strategy formulation.

Question

Distribution is a key element of Marketing Strategy formulation. In your role as the Head of Business Development of your Bank, your Deputy Managing Director-Operations, has asked you to to write a report explaining five (5) criteria that can be used to evaluate Alternative Channels of distributing bank products and services.

Answer

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Tags: Alternative Channels, Bank Products, Distribution Channels, Evaluation Criteria, Fintech Regulations, Ghanaian Banking, Marketing Strategy, Services Distribution
Level: Level 4

Topic: Definition, MARKETING CHANNELS, purpose and forms, Value added by channel members, Value to customers
Series: APR 2024

SMM – APRIL 2024 – L4 – Q5 – Financial Services, Inseparability, Customer Service Personnel, Marketing Strategy, Personnel Quality, Improvement Methods, Banking Sector, Ghanaian Context

Explain five ways a bank can maintain and improve the quality of its customer service personnel and their performance in service delivery, in the context of inseparability in financial services.

Question

One of the key characteristics of Financial Services is that of inseparability. The selling of the service cannot be separated from the individual rendering the service. This implies that Customer Service personnel constitute an important element of Financial Services Marketing Strategy. In your role as the Head of Customer Service in your Bank, your Chief Executive Officer has asked you to write a report explaining five (5) ways in which the bank can maintain and improve the quality of its personnel and their performance in Customer Service Delivery.

Answer

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Tags: Banking Sector, Customer Service Personnel, Financial Services, Ghanaian Context, Improvement Methods, Inseparability, Marketing Strategy, Personnel Quality
Level: Level 4

Topic: EXTENDED MARKETING MIX, The need for service quality
Series: APR 2024

SMM – APR 2024 – L4 – Q4 – Internal Marketing Communications

Write a memorandum explaining the importance of internal marketing communications in banks and prepare an outline of an internal marketing plan for presentation.

Question

The increased recognition and use of Internal Marketing Communications by banks throughout the world suggests that Bank employees can be regarded as an important but often neglected target audience. In your role as the Head of Marketing and Corporate Affairs Department in your Bank, write write a memorandum on the subject to be sent to the Head of Human Resource. Explain briefly why Internal Marketing Communications are important. Prepare an outline of an Internal Marketing Plan for presentation at the next Management meeting.

Answer

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Tags: Bank Employees, Communication Mix, Financial Services, Ghanaian Banking, importance, Internal Marketing Plan, Memorandum, nternal Marketing Communications, Outline, Service Quality
Level: Level 4

Topic: Customer service and satisfaction, EXTENDED MARKETING MIX, The process of communication
Series: APR 2024

SMM – APR 2024 – L4 – Q3 – Price Elasticity in Banking Products

Explain five reasons why demand for some banking products price elastic is while for others it is price inelastic, in the context of training Treasury Officers.

Question

In your role as the Head of Marketing in your Bank, your Head of Human Resource Management has asked you to run a workshop for newly recruited Treasury Officers. Explain with five (5) reasons why the demand for some banking products is Price Elastic and the demand for others Price Inelastic.

Answer

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Tags: Banking Products, Consumer Behaviour, Demand, Financial Services, Ghanaian Banking, Price Elasticity, Price Inelasticity, Pricing Strategies
Level: Level 4

SMM – APR 2024 – L4 – Q2 – Factors for Selecting a West African Market under AfCFTA

Write a paper explaining five factors with examples for a multinational bank to consider before selecting a West African market to enter, leveraging the AfCFTA initiative.

Question

In your role as Head of Business Development of a multinational Bank planning to enter the West Africa market to take advantage of the African Continental Free Trade Area (ACFTA) initiative, your Managing Director has asked you to write a paper to Management. Explain, with examples, five (5) factors the bank should take into consideration before selecting a particular market in West Africa.

Answer

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Topic: INTERNATIONALISATION OF MARKETING, STRATEGIC PLANNING
Series: APR 2024

SMM – APR 2024 – L4 – Q1 – Development of 5-Year Strategic Marketing Plan for New Investment Product

Develop a 5-Year Strategic Marketing Plan for a new investment product targeted at high-net-worth bond holders affected by Ghana's DDEP, focusing on value creation in the banking sector.

Question

Any investment decision should be aimed at a coherent objective of creating value. As a result of Ghana’s Domestic Debt Exchange Programme (DDEEP), the value of Government of Ghana Bonds as well as sales has reduced considerably. Potential and existing investors who are highnetwork individuals are now diversifying their investments from the bonds.

Your Bank after market research on bonds purchased has decided to develop a new investment product targeted at those potential and existing bond holders. The success of any New Product Development includes the development of a Strategic Marketing Plan for the product. As the Head of Business Development of your Bank, you have been asked by the Chairman of the Product Development Committee to develop a 5-Year Strategic Marketing Plan for the new product.

Answer

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RM – APR 2024 – L4 – Q8 – Liquidity Management and Governance Measures

Discusses five internal or regulatory measures to avoid bank liquidation due to poor liquidity and governance.

Question

Improper Liquidity Management and weak Corporate Governance practices have caused the collapse of Ghanaian banks in the past.

Discuss any five (5 internal or regulatory measures that these banks could have resorted to in a bid to avoid liquidation.

(20 marks)

Answer

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Tags: Bank Collapses, Corporate Governance, Internal Measures, Liquidity management, Regulatory Measures
Level: Level 4

Topic: LIQUIDITY RISK MANAGEMENT
Series: APR 2024

RM – APR 2024 – L4 – Q7 – Outsourcing and Collaboration Risks

Discusses five key risk implications from outsourcing and collaborations with Telecom and Fintech.

Question

Discuss at least five (5) key risk implications arising from the inevitable outsourcing of aspects of the banks’ operations and collaboration with Telecommunication and Fintech companies. (Hint – Discuss operational risk perspectives)

(20 marks)

Answer

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Tags: Fintech, Implications, Operational Risk, Outsourcing, Telecom Collaboration
Level: Level 4

Topic: RISKS IN INTERNATIONAL TRADE FINANCE
Series: APR 2024

RM – APR 2024 – L4 – Q6 – Treasury Policy Areas

Discusses five key areas for a Treasury Policy and their criticality.

Question

Discuss broadly five (5) key areas to be addressed by a Treasury Policy, indicating why these are critical for the effective functioning of the Treasury Department in its capital maintenance, liquidity and income generation functions.

(20 marks)

Answer

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Tags: ALM, Capital Maintenance, Income Generation, Liquidity, Treasury Policy
Level: Level 4

Topic: RISKS IN TREASURY MANAGEMENT
Series: APR 2024

RM – APR 2024 – L4 – Q5 – Cyber Security in Information Security Management

Defines Cyber Security, sources of vulnerabilities, and its importance in banking.

Question

(a) What is “Cyber Security” in the context of Information Security Management? (10 marks)

(b) What are the key sources of vulnerabilities in the Cyber Space of Banking Businesses? (5 marks)

(c) Why has Cyber Security assumed such importance in Contemporary Banking? (5 marks)

[Total: 20 marks]

Answer

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Tags: Contemporary Banking, Cyber Security, Information security, Vulnerabilities
Level: Level 4

Topic: CYBER SECURITY
Series: APR 2024

POM – APR 2024 – L1 – Q8 – Stages and Activities of Team Formation

Explain the four stages of team formation and the activities/processes teams undertake.

Question

Teams go through specific stages of development in organizations.

a. State and explain the four (4) stages of Team Formation. (10 Marks)

b. State the activities and processes teams undertake as they operate. (15 Marks)

(Total Marks-25)

Answer

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Topic: GENERAL MANAGEMENT PRACTICES
Series: APR 2024

POM – APR 2024 – L1 – Q7 – Organizing and Managing Meetings

Explain how meetings are organized and managed in organizations.

Question

Meetings are held in organizations to record discussions of happenings in organizations for future reference purposes. How are meetings organized and managed in Organizations?

(25 Marks)

Answer

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Tags: Management, Meetings, Organization, Recording Discussions
Level: Level 1

Topic: HUMAN RELATIONS
Series: APR 2024

POM – APR 2024 – L1 – Q6 – Organizational Design

Define and explain organizational design.

Question

Organizations are designed in such a way that Management easily manages the workflow to ensure organizational strategies are achieved. What is Organizational Design?

(25 Marks)

Answer

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Tags: Definition, Explanation, Organizational Design
Level: Level 1

Topic: GENERAL MANAGEMENT PRACTICES
Series: APR 2024

POM – APR 2024 – L1 – Q5 – Principles of Organizing

Write short notes on ten specified principles of organizing

Question

Organizing is one of the characteristics of a good Manager. Write short notes on the following Principles of Organizing.

i. Authority

ii. Responsibility

iii. Centralization

iv. Delegation

v. Empowerment

vi. Scalar Principle

vii. Span of Management

viii. Organizational Structure

ix. Power

x. Decentralizatio

Answer

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Tags: Authority, Centralization, Decentralization, Delegation, Empowerment, Organizational Structure, Organizing Principles, Power, Responsibility, Scalar Principle, Span of Management
Level: Level 1

Topic: MANAGERIAL FUNCTIONS
Series: APR 2024

POM – APR 2024 – L1 – Q4 – Limitations of Managerial Planning

State and explain ten limitations of managerial planning.

Question

Planning is an essential function of Management and it is needed by every organization if Management wants to succeed. State and explain ten (10) limitations of Managerial Planning.

(25 Marks)

Answer

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Tags: Limitations, Managerial Planning, Planning Function
Level: Level 1

Topic: STRATEGIC PLANNING
Series: APR 2024

POM – APR 2024 – L1 – Q3 – Functional Areas of Management

Write short notes on specified functional areas of management, including accounting, support, marketing, and general management with organizational behavior.

Question

Apart from the distinction among levels of management jobs, it is useful to differentiate among managers according to their responsibilities. Functional Managers are charged with specialized responsibilities. Write short notes on the following Functional Areas of Management:

i. Accounting and Financial Management (5 Marks)

ii. Support Functional Management Areas (5 Marks)

iii. Marketing Management (5 Marks)

iv. General Management and Organizational Behaviour (10 Marks)

(Total Marks-25)

Answer

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Tags: Accounting, Financial management, Functional Managers, General Management, Marketing, Organizational Behaviour, Support Areas
Level: Level 1

Topic: INTRODUCTION TO MANAGEMENT
Series: APR 2024

POM – APR 2024 – L1 – Q2 – Sources and Models of Organizational Change

Identify external and internal forces of change with examples, and explain change models for effective management.

Question

Organizations experience various types of change that are required for them to be effectively managed. Sources of Organizational Change comprises of both external and internal factors.

a. State three (3) forces of change that occur outside the organization and three (3) forces of change that occur within the organization and give one example in each situation. (15 Marks)

b. State and explain the Change Models that bring about effective Change Management. (10 Marks)

(Total Marks-25)

Answer

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Tags: Change Management, Change Models, External Forces, Internal Forces, Organizational Change
Level: Level 1

Topic: GENERAL MANAGEMENT PRACTICES
Series: APR 2024

POM – APR 2024 – L1 – Q1 – Functions of Organizational Culture

Explain the four functions of organizational culture and how each demonstrates an organization's identity, commitment, stability, and way of life, with examples.

Question

Culture is dynamic. Any organization that wants to remain in business needs to adopt a solid culture.

State and explain the four (4) functions of Organizational Culture and state how each can be used to show your organization’s identity, commitment, stability and your way of life. Give one example in each case.

(25 Marks)

Answer

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Tags: Commitment, Functions of Culture, Identity, Organizational Culture, Stability, Way of Life
Level: Level 1

Topic: THE ORGANISATION AND DESIGN
Series: APR 2024

PBL – APR 2024 – L1 – Q8 – Prerogative Orders of the Supreme Court

Discuss four prerogative orders for Supreme Court's supervisory powers.

Question

The Supervisory Jurisdiction of the Supreme Court of Ghana is exercised through the issuance of the Prrogative Orders of

i. Habeas Corpus

ii. Certiorari

iii. Mandamus

iv. Prohibition

v. Quo warranto for the purpose of enforcing or securing the enforcement of its supervisory powers. Discuss any four (4) of these Prrogative Orders. (5 marks each)

(Total – 20 marks)

Answer

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Tags: Certiorari, Habeas Corpus, Mandamus, Prohibition, Quo Warranto, Supervisory Jurisdiction
Level: Level 1

Topic: Conflict Resolution
Series: APR 2024

PBL – APR 2024 – L1 – Q7 – Types of Bank Accounts

Explain partnership, joint, clubs/societies, and trust bank accounts.

Question

Explain the following types of Bank Accounts.

i. Partnership Account (5marks)

ii. Joint Account (5marks)

iii. Clubs and Societies Account (5marks)

iv. Trust Account (5marks)

(Total – 20 marks)

Answer

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Tags: Clubs Account, Customer Types, Joint Account, Partnership Account, Trust Account
Level: Level 1

Topic: Contract Law
Series: APR 2024

Series: APR 2024

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SMM – APRIL 2024 – L4 – Q6 – Evaluating Alternative Distribution Channels

Explain five criteria that can be used to evaluate alternative channels for distributing bank products and services, in the context of marketing strategy formulation.

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SMM – APRIL 2024 – L4 – Q5 – Financial Services, Inseparability, Customer Service Personnel, Marketing Strategy, Personnel Quality, Improvement Methods, Banking Sector, Ghanaian Context

Explain five ways a bank can maintain and improve the quality of its customer service personnel and their performance in service delivery, in the context of inseparability in financial services.

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SMM – APR 2024 – L4 – Q4 – Internal Marketing Communications

Write a memorandum explaining the importance of internal marketing communications in banks and prepare an outline of an internal marketing plan for presentation.

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SMM – APR 2024 – L4 – Q3 – Price Elasticity in Banking Products

Explain five reasons why demand for some banking products price elastic is while for others it is price inelastic, in the context of training Treasury Officers.

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SMM – APR 2024 – L4 – Q2 – Factors for Selecting a West African Market under AfCFTA

Write a paper explaining five factors with examples for a multinational bank to consider before selecting a West African market to enter, leveraging the AfCFTA initiative.

You're reporting an error for "SMM – APR 2024 – L4 – Q2 – Factors for Selecting a West African Market under AfCFTA"

SMM – APR 2024 – L4 – Q1 – Development of 5-Year Strategic Marketing Plan for New Investment Product

Develop a 5-Year Strategic Marketing Plan for a new investment product targeted at high-net-worth bond holders affected by Ghana's DDEP, focusing on value creation in the banking sector.

You're reporting an error for "SMM – APR 2024 – L4 – Q1 – Development of 5-Year Strategic Marketing Plan for New Investment Product"

RM – APR 2024 – L4 – Q8 – Liquidity Management and Governance Measures

Discusses five internal or regulatory measures to avoid bank liquidation due to poor liquidity and governance.

You're reporting an error for "RM – APR 2024 – L4 – Q8 – Liquidity Management and Governance Measures"

RM – APR 2024 – L4 – Q7 – Outsourcing and Collaboration Risks

Discusses five key risk implications from outsourcing and collaborations with Telecom and Fintech.

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RM – APR 2024 – L4 – Q6 – Treasury Policy Areas

Discusses five key areas for a Treasury Policy and their criticality.

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RM – APR 2024 – L4 – Q5 – Cyber Security in Information Security Management

Defines Cyber Security, sources of vulnerabilities, and its importance in banking.

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POM – APR 2024 – L1 – Q8 – Stages and Activities of Team Formation

Explain the four stages of team formation and the activities/processes teams undertake.

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POM – APR 2024 – L1 – Q7 – Organizing and Managing Meetings

Explain how meetings are organized and managed in organizations.

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POM – APR 2024 – L1 – Q6 – Organizational Design

Define and explain organizational design.

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POM – APR 2024 – L1 – Q5 – Principles of Organizing

Write short notes on ten specified principles of organizing

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POM – APR 2024 – L1 – Q4 – Limitations of Managerial Planning

State and explain ten limitations of managerial planning.

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POM – APR 2024 – L1 – Q3 – Functional Areas of Management

Write short notes on specified functional areas of management, including accounting, support, marketing, and general management with organizational behavior.

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POM – APR 2024 – L1 – Q2 – Sources and Models of Organizational Change

Identify external and internal forces of change with examples, and explain change models for effective management.

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POM – APR 2024 – L1 – Q1 – Functions of Organizational Culture

Explain the four functions of organizational culture and how each demonstrates an organization's identity, commitment, stability, and way of life, with examples.

You're reporting an error for "POM – APR 2024 – L1 – Q1 – Functions of Organizational Culture"

PBL – APR 2024 – L1 – Q8 – Prerogative Orders of the Supreme Court

Discuss four prerogative orders for Supreme Court's supervisory powers.

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PBL – APR 2024 – L1 – Q7 – Types of Bank Accounts

Explain partnership, joint, clubs/societies, and trust bank accounts.

You're reporting an error for "PBL – APR 2024 – L1 – Q7 – Types of Bank Accounts"

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