Series: APR 2024

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SMM – APRIL 2024 – L4 – Q6 – Evaluating Alternative Distribution Channels

Explain five criteria that can be used to evaluate alternative channels for distributing bank products and services, in the context of marketing strategy formulation.

Question

Distribution is a key element of Marketing Strategy formulation. In your role as the Head of Business Development of your Bank, your Deputy Managing Director-Operations, has asked you to to write a report explaining five (5) criteria that can be used to evaluate Alternative Channels of distributing bank products and services.

Answer

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Tags: Alternative Channels, Bank Products, Distribution Channels, Evaluation Criteria, Fintech Regulations, Ghanaian Banking, Marketing Strategy, Services Distribution
Level: Level 4

Topic: Definition, MARKETING CHANNELS, purpose and forms, Value added by channel members, Value to customers
Series: APR 2024

SMM – APRIL 2024 – L4 – Q5 – Financial Services, Inseparability, Customer Service Personnel, Marketing Strategy, Personnel Quality, Improvement Methods, Banking Sector, Ghanaian Context

Explain five ways a bank can maintain and improve the quality of its customer service personnel and their performance in service delivery, in the context of inseparability in financial services.

Question

One of the key characteristics of Financial Services is that of inseparability. The selling of the service cannot be separated from the individual rendering the service. This implies that Customer Service personnel constitute an important element of Financial Services Marketing Strategy. In your role as the Head of Customer Service in your Bank, your Chief Executive Officer has asked you to write a report explaining five (5) ways in which the bank can maintain and improve the quality of its personnel and their performance in Customer Service Delivery.

Answer

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Tags: Banking Sector, Customer Service Personnel, Financial Services, Ghanaian Context, Improvement Methods, Inseparability, Marketing Strategy, Personnel Quality
Level: Level 4

Topic: EXTENDED MARKETING MIX, The need for service quality
Series: APR 2024

SMM – APR 2024 – L4 – Q4 – Internal Marketing Communications

Write a memorandum explaining the importance of internal marketing communications in banks and prepare an outline of an internal marketing plan for presentation.

Question

The increased recognition and use of Internal Marketing Communications by banks throughout the world suggests that Bank employees can be regarded as an important but often neglected target audience. In your role as the Head of Marketing and Corporate Affairs Department in your Bank, write write a memorandum on the subject to be sent to the Head of Human Resource. Explain briefly why Internal Marketing Communications are important. Prepare an outline of an Internal Marketing Plan for presentation at the next Management meeting.

Answer

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Tags: Bank Employees, Communication Mix, Financial Services, Ghanaian Banking, importance, Internal Marketing Plan, Memorandum, nternal Marketing Communications, Outline, Service Quality
Level: Level 4

Topic: Customer service and satisfaction, EXTENDED MARKETING MIX, The process of communication
Series: APR 2024

SMM – APR 2024 – L4 – Q3 – Price Elasticity in Banking Products

Explain five reasons why demand for some banking products price elastic is while for others it is price inelastic, in the context of training Treasury Officers.

Question

In your role as the Head of Marketing in your Bank, your Head of Human Resource Management has asked you to run a workshop for newly recruited Treasury Officers. Explain with five (5) reasons why the demand for some banking products is Price Elastic and the demand for others Price Inelastic.

Answer

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Tags: Banking Products, Consumer Behaviour, Demand, Financial Services, Ghanaian Banking, Price Elasticity, Price Inelasticity, Pricing Strategies
Level: Level 4

SMM – APR 2024 – L4 – Q2 – Factors for Selecting a West African Market under AfCFTA

Write a paper explaining five factors with examples for a multinational bank to consider before selecting a West African market to enter, leveraging the AfCFTA initiative.

Question

In your role as Head of Business Development of a multinational Bank planning to enter the West Africa market to take advantage of the African Continental Free Trade Area (ACFTA) initiative, your Managing Director has asked you to write a paper to Management. Explain, with examples, five (5) factors the bank should take into consideration before selecting a particular market in West Africa.

Answer

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Topic: INTERNATIONALISATION OF MARKETING, STRATEGIC PLANNING
Series: APR 2024

SMM – APR 2024 – L4 – Q1 – Development of 5-Year Strategic Marketing Plan for New Investment Product

Develop a 5-Year Strategic Marketing Plan for a new investment product targeted at high-net-worth bond holders affected by Ghana's DDEP, focusing on value creation in the banking sector.

Question

Any investment decision should be aimed at a coherent objective of creating value. As a result of Ghana’s Domestic Debt Exchange Programme (DDEEP), the value of Government of Ghana Bonds as well as sales has reduced considerably. Potential and existing investors who are highnetwork individuals are now diversifying their investments from the bonds.

Your Bank after market research on bonds purchased has decided to develop a new investment product targeted at those potential and existing bond holders. The success of any New Product Development includes the development of a Strategic Marketing Plan for the product. As the Head of Business Development of your Bank, you have been asked by the Chairman of the Product Development Committee to develop a 5-Year Strategic Marketing Plan for the new product.

Answer

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RM – APR 2024 – L4 – Q8 – Liquidity Management and Governance Measures

Discusses five internal or regulatory measures to avoid bank liquidation due to poor liquidity and governance.

Question

Improper Liquidity Management and weak Corporate Governance practices have caused the collapse of Ghanaian banks in the past.

Discuss any five (5 internal or regulatory measures that these banks could have resorted to in a bid to avoid liquidation.

(20 marks)

Answer

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Tags: Bank Collapses, Corporate Governance, Internal Measures, Liquidity management, Regulatory Measures
Level: Level 4

Topic: LIQUIDITY RISK MANAGEMENT
Series: APR 2024

RM – APR 2024 – L4 – Q7 – Outsourcing and Collaboration Risks

Discusses five key risk implications from outsourcing and collaborations with Telecom and Fintech.

Question

Discuss at least five (5) key risk implications arising from the inevitable outsourcing of aspects of the banks’ operations and collaboration with Telecommunication and Fintech companies. (Hint – Discuss operational risk perspectives)

(20 marks)

Answer

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Tags: Fintech, Implications, Operational Risk, Outsourcing, Telecom Collaboration
Level: Level 4

Topic: RISKS IN INTERNATIONAL TRADE FINANCE
Series: APR 2024

RM – APR 2024 – L4 – Q6 – Treasury Policy Areas

Discusses five key areas for a Treasury Policy and their criticality.

Question

Discuss broadly five (5) key areas to be addressed by a Treasury Policy, indicating why these are critical for the effective functioning of the Treasury Department in its capital maintenance, liquidity and income generation functions.

(20 marks)

Answer

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Tags: ALM, Capital Maintenance, Income Generation, Liquidity, Treasury Policy
Level: Level 4

Topic: RISKS IN TREASURY MANAGEMENT
Series: APR 2024

RM – APR 2024 – L4 – Q5 – Cyber Security in Information Security Management

Defines Cyber Security, sources of vulnerabilities, and its importance in banking.

Question

(a) What is “Cyber Security” in the context of Information Security Management? (10 marks)

(b) What are the key sources of vulnerabilities in the Cyber Space of Banking Businesses? (5 marks)

(c) Why has Cyber Security assumed such importance in Contemporary Banking? (5 marks)

[Total: 20 marks]

Answer

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Tags: Contemporary Banking, Cyber Security, Information security, Vulnerabilities
Level: Level 4

Topic: CYBER SECURITY
Series: APR 2024

RM – APR 2024 – L4 – Q4 – Board Oversight in Enterprise Risk Management

Discusses five key consequences of improper Board oversight in Enterprise Risk Management

Question

Improper exercise of the Board’s oversight responsibility in Enterprise Risk Management can lead to catastrophic consequences.

Discuss in detail, at least five (5) key consequences (effects) arising from such executive lapses.

(20 marks)

Answer

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Tags: Board oversight, Catastrophic Effects, Consequences, ERM, Governance Lapses
Level: Level 4

Topic: CORPORATE GOVERNANCE AND POLICY DIMENSIONS
Series: APR 2024

QMDM – APR 2024 – L2 – Q6 – Rural Bank Investment Proposals NPV

The management of a Rural Bank must decide between two investment proposals using Net Discounted Value (NPV) calculations at a 14% discount rate, explain the term, compute NPVs, and advise on selection.

Question

The Management of a Rural Bank must decide between two proposals, on the basis of the following information:

Proposal	Investment Now	Net Cash Inflow at the End of	1991	1992	1993
A	GHS 80,000		GHS 95,400	GHS 39,400	GHS 12,000
B	GHS 100,000		GHS 35,000	GHS 58,000	GHS 80,000

Assume that on Projects of this type of the company can earn 14 percent per annum. (a) Explain briefly the term Net Discount Value in relation to the projects. (b) Calculate the Net Discounted Value of Proposal A. (c) Calculate the Net Discounted Value of Proposal B. (d) Using the values in (a) and (b), advise Management regarding the proposal that should be selected.

Answer

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Tags: Decision Making, Discounted Cash Flow, Investment Appraisal, Net Present Value, NPV, proposals, rural bank
Level: Level 2

RM – APR 2024 – L4 – Q3 – Recapitalisation and Capital Management

Recommends sources for recapitalisation post-DDEP, explains Regulatory and Economic Capital, and their differences.

Question

(a) Bank of Ghana has requested the various Commercial Banks to come up with proposals for Recapitalisation following the effects of the Domestic Debt Exchange Programme (DDEP).

Recommend to your Board the various sources for this Recapitalisation, explaining how feasible these are to obtain regulatory approval. (10 marks)

(b) Explain Regulatory Capital, emphasizing how it is computed and its relevance in the Capital Management Scheme of a bank’s ALCO. (5 marks)

(c) Explain Economic Capital. Distinguish Economic Capital from Regulatory Capital.(5 marks)

[Total: 20 marks]

Answer

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Tags: BoG, DDEP, Economic Capital, Recapitalisation, Regulatory Capital
Level: Level 4

Topic: CREDIT RISK MANAGEMENT
Series: APR 2024

RM – APR 2024 – L4 – Q2 – Business Continuity Management

Discusses key advantages of a resilient Business Continuity Management plan.

Question

Discuss the key advantages of a resilient Business Continuity Management plan.

(20 marks)

Answer

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Tags: BCM, Business Continuity, Disruptive Incidents, Resilience, Risk Mitigation
Level: Level 4

Topic: ENTERPRISE -WIDE RISK MANAGEMENT FRAMEWORK
Series: APR 2024

RM – APR 2024 – L4 – Q1 – Risk and Control Self-Assessment

Explains RCSA concept and steps, significance of recording past events, and differences from Incident Management System.

Question

(a) Explain the concept of Risk and Control Self-Assessment (RCSA) and the steps involved in crafting this essential Risk Management tool. (10 marks)

(b) Mention and explain the significance of recording historical or past events in the Operational Risk Management Space in each business unit. (5 marks)

(c) How does the RCSA differ from an Incident Management System? (5 marks)

[Total: 20 marks]

Answer

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Tags: Historical Events, Incident Management, Operational Risk, RCSA, Risk Assessment
Level: Level 4

Topic: APPROACHES TO OPERATIONAL RISK MEASUREMENT AND CONTROL
Series: APR 2024

QMDM – APR 2024 – L2 – Q5 – Normal Distribution in Insurance Policy Payments

Using normal distribution for policyholders' lifetimes to calculate probabilities of receiving payments at specific ages in an insurance policy.

Question

An Actuary in an insurance company formulates insurance policies that will be both profitable and marketable. For a particular policy, the lifetimes of the policyholders follow a normal distribution with a mean of 66.20 years and standard deviation of 4.4 years. One of the options with this policy is to receive a payment following the $65^{\mathrm{h}$ birthday and a payment every five years thereafter. Let $X$ be the age at death (in years) of a policyholder (a) Draw the graph of the distribution of $X$ showing clearly the key decision numbers i.e. 66.2 years, 4.4years, 65years, 70years, 75years. (b) Determine the (i) percentage of policyholders who will receive at least one payment using the option above. (ii) percentage of policyholders who will receive two or more payments. (iii) percentage of policyholders who will receive exactly two payments.

Answer

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Tags: chi-squared tests, hypothesis testing, insurance policies, lifetimes, Normal distribution, policyholders, Probability, Z-Score
Level: Level 2

QMDM – APR 2024 – L2 – Q4 – Exponential Smoothing in Time Series Forecasting for Mango Demand

Using monthly demand data for mangos over 15 months, explain exponential smoothing, compute and compare forecasts using alpha=0.1 and 0.4 with initial forecast of 500, describe plots of actual vs forecasts, and comment on suitability.

Question

Kiki, the commercial mango seller has collected demand figures for mangos over the last 15 months in the table below:

Month	Demand
1	470
2	510
3	460
4	490
5	520
6	460
7	1500
8	1450
9	1550
10	1500
11	1480
12	1520
13	1500
14	1490
15	1500

(a) Explain briefly the term “Exponential Smoothing” in Time Series Analysis of the data above. [3 Marks]
(b) Use an initial forecast of 500 to compare Exponential Smoothing Forecasts with Smoothing Constant Values a = 0.1 and a=0.4.
(c) Plot the actual values of the time series and superimpose the forecast for the Smoothing Constant Values a= 0.1 and a=0.4 on the graph of the actual values.
(d) Comment on the suitability of the forecast from the Smoothing Constant Values a= 0.1 and a=0.4.

Answer

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Tags: alpha values, demand data, Exponential Smoothing, Forecasting, plot description, smoothing constant, suitability comment, Time Series Analysis
Level: Level 2

Topic: demonstrate how time-series analysis can be used in business forecasting
Series: APR 2024

QMDM – APR 2024 – L2 – Q3 – Spearman’s Rank Correlation in Employee Aptitude and Interview Ranking

Using data on aptitude scores and interview rankings for 10 employees at a community bank, state when Spearman's rank correlation is suitable, calculate a suitable correlation measure, and comment on the result.

Question

Mumuadu Community Bank Ltd’s Personnel Department now has records on ten (10) recent employees that give an aptitude score and an interview ranking, as displayed below:

Employee	Aptitude Score	Interview Ranking
A	38	10
B	59	5
C	68	8
D	40	7
E	14	9
F	33	1
G	87	2
H	71	3
I	62	3
J	81	6

(a) State the situation under which the Spearman’s Rank Correlation Coefficient is a suitable measure of correlation.
(b) Determine a suitable measure of correlation
(c) Comment on your correlation value in (b) above

Answer

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Tags: aptitude score, bank personnel, Correlation Coefficient, interview ranking, non-parametric, ordinal data, Spearman’s Rank Correlation
Level: Level 2

QMFD – APR 2024 – L2 – Q2 – Measures of Central Tendency and Skewness in Student Spending

Analyze spending data from 18 students on textbooks by sketching mean-median-mode relationships for different distribution shapes, calculating central tendency measures, and commenting on the actual data distribution.

Question

The Dean of Students of a premier private university in Ghana has been given the responses of 18 students to a question on how much money (in GHS) they have spent on textbooks in the last semester:

0 0 19.99 32.98 19.99 19.99 48.20 32.98 0 19.99 0 32.98 19.99 0 24.50 0 32.98 24.50

(a) Sketch graphs (not drawn to scale) which will show the relationship between the mean, median and mode, and the shape of the distribution when the data above is

(i) Negative Skew

(ii) Positive Skew

(iii) Symmetric

(b) Determine, the

(i) Mean

(ii) Median

(iii) Mode

(c) Using your answer in (a) and (b) above, give a detailed comment on the distribution of the responses of the 18 students, to the Dean.

Answer

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Tags: Data Distribution, Mean, Median, Mode, negative skew, positive skew, Skewness, student expenditure, summary statistics, symmetric distribution
Level: Level 2

QMFD – APR 2024 – L2 – Q1 – Linear Programming in Delivery Optimization

Formulate and solve a linear programming problem using graphical method to minimize running costs for two lorries delivering minimum quantities of two products with capacity and usage constraints.

Question

Dokument Courier Services has two Vans which it uses for deliveries. The first (X) can carry 10 of Product A or 4 of Product B. The second (Y) can carry 3 of A or 5 of Product B. Minimum deliveries are 200 of A and 150 of B. In order to maintain roadworthiness, each lorry must be used for a minimum of two journeys per week. Suppose the running costs are GHS20000.00 per journey for Lorry X and GHS 15000.0 per journey for Lorry Y. find the number of deliveries made by each lorry to minimize costs. If the aim of the manager of Dokument is to minimize costs. (a) Identify the decision variables. (b) Formulate the problem into a linear programming problem (LPM). (c) Display the LPM on a graph and shade the critical region.

(d) Use the graphical approach to solving the LPM

Answer

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Tags: critical region, Decision Variables, formulation, graph, graphical method, Linear Programming, Minimization
Level: Level 2

Topic: Linear Programming, Mathematical relationships in business problems
Series: APR 2024

Series: APR 2024

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SMM – APRIL 2024 – L4 – Q6 – Evaluating Alternative Distribution Channels

Explain five criteria that can be used to evaluate alternative channels for distributing bank products and services, in the context of marketing strategy formulation.

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SMM – APRIL 2024 – L4 – Q5 – Financial Services, Inseparability, Customer Service Personnel, Marketing Strategy, Personnel Quality, Improvement Methods, Banking Sector, Ghanaian Context

Explain five ways a bank can maintain and improve the quality of its customer service personnel and their performance in service delivery, in the context of inseparability in financial services.

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SMM – APR 2024 – L4 – Q4 – Internal Marketing Communications

Write a memorandum explaining the importance of internal marketing communications in banks and prepare an outline of an internal marketing plan for presentation.

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SMM – APR 2024 – L4 – Q3 – Price Elasticity in Banking Products

Explain five reasons why demand for some banking products price elastic is while for others it is price inelastic, in the context of training Treasury Officers.

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SMM – APR 2024 – L4 – Q2 – Factors for Selecting a West African Market under AfCFTA

Write a paper explaining five factors with examples for a multinational bank to consider before selecting a West African market to enter, leveraging the AfCFTA initiative.

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SMM – APR 2024 – L4 – Q1 – Development of 5-Year Strategic Marketing Plan for New Investment Product

Develop a 5-Year Strategic Marketing Plan for a new investment product targeted at high-net-worth bond holders affected by Ghana's DDEP, focusing on value creation in the banking sector.

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RM – APR 2024 – L4 – Q8 – Liquidity Management and Governance Measures

Discusses five internal or regulatory measures to avoid bank liquidation due to poor liquidity and governance.

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RM – APR 2024 – L4 – Q7 – Outsourcing and Collaboration Risks

Discusses five key risk implications from outsourcing and collaborations with Telecom and Fintech.

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RM – APR 2024 – L4 – Q6 – Treasury Policy Areas

Discusses five key areas for a Treasury Policy and their criticality.

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RM – APR 2024 – L4 – Q5 – Cyber Security in Information Security Management

Defines Cyber Security, sources of vulnerabilities, and its importance in banking.

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RM – APR 2024 – L4 – Q4 – Board Oversight in Enterprise Risk Management

Discusses five key consequences of improper Board oversight in Enterprise Risk Management

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QMDM – APR 2024 – L2 – Q6 – Rural Bank Investment Proposals NPV

The management of a Rural Bank must decide between two investment proposals using Net Discounted Value (NPV) calculations at a 14% discount rate, explain the term, compute NPVs, and advise on selection.

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RM – APR 2024 – L4 – Q3 – Recapitalisation and Capital Management

Recommends sources for recapitalisation post-DDEP, explains Regulatory and Economic Capital, and their differences.

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RM – APR 2024 – L4 – Q2 – Business Continuity Management

Discusses key advantages of a resilient Business Continuity Management plan.

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RM – APR 2024 – L4 – Q1 – Risk and Control Self-Assessment

Explains RCSA concept and steps, significance of recording past events, and differences from Incident Management System.

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QMDM – APR 2024 – L2 – Q5 – Normal Distribution in Insurance Policy Payments

Using normal distribution for policyholders' lifetimes to calculate probabilities of receiving payments at specific ages in an insurance policy.

You're reporting an error for "QMDM – APR 2024 – L2 – Q5 – Normal Distribution in Insurance Policy Payments"

QMDM – APR 2024 – L2 – Q4 – Exponential Smoothing in Time Series Forecasting for Mango Demand

Using monthly demand data for mangos over 15 months, explain exponential smoothing, compute and compare forecasts using alpha=0.1 and 0.4 with initial forecast of 500, describe plots of actual vs forecasts, and comment on suitability.

You're reporting an error for "QMDM – APR 2024 – L2 – Q4 – Exponential Smoothing in Time Series Forecasting for Mango Demand"

QMDM – APR 2024 – L2 – Q3 – Spearman’s Rank Correlation in Employee Aptitude and Interview Ranking

Using data on aptitude scores and interview rankings for 10 employees at a community bank, state when Spearman's rank correlation is suitable, calculate a suitable correlation measure, and comment on the result.

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QMFD – APR 2024 – L2 – Q2 – Measures of Central Tendency and Skewness in Student Spending

Analyze spending data from 18 students on textbooks by sketching mean-median-mode relationships for different distribution shapes, calculating central tendency measures, and commenting on the actual data distribution.

You're reporting an error for "QMFD – APR 2024 – L2 – Q2 – Measures of Central Tendency and Skewness in Student Spending"

QMFD – APR 2024 – L2 – Q1 – Linear Programming in Delivery Optimization

Formulate and solve a linear programming problem using graphical method to minimize running costs for two lorries delivering minimum quantities of two products with capacity and usage constraints.

You're reporting an error for "QMFD – APR 2024 – L2 – Q1 – Linear Programming in Delivery Optimization"

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