Series: APR 2024

Search 500 + past questions and counting.

SMM – APRIL 2024 – L4 – Q6 – Evaluating Alternative Distribution Channels

Explain five criteria that can be used to evaluate alternative channels for distributing bank products and services, in the context of marketing strategy formulation.

Question

Distribution is a key element of Marketing Strategy formulation. In your role as the Head of Business Development of your Bank, your Deputy Managing Director-Operations, has asked you to to write a report explaining five (5) criteria that can be used to evaluate Alternative Channels of distributing bank products and services.

Answer

Find Related Questions by Tags, levels, etc.

Tags: Alternative Channels, Bank Products, Distribution Channels, Evaluation Criteria, Fintech Regulations, Ghanaian Banking, Marketing Strategy, Services Distribution
Level: Level 4

Topic: Definition, MARKETING CHANNELS, purpose and forms, Value added by channel members, Value to customers
Series: APR 2024

SMM – APRIL 2024 – L4 – Q5 – Financial Services, Inseparability, Customer Service Personnel, Marketing Strategy, Personnel Quality, Improvement Methods, Banking Sector, Ghanaian Context

Explain five ways a bank can maintain and improve the quality of its customer service personnel and their performance in service delivery, in the context of inseparability in financial services.

Question

One of the key characteristics of Financial Services is that of inseparability. The selling of the service cannot be separated from the individual rendering the service. This implies that Customer Service personnel constitute an important element of Financial Services Marketing Strategy. In your role as the Head of Customer Service in your Bank, your Chief Executive Officer has asked you to write a report explaining five (5) ways in which the bank can maintain and improve the quality of its personnel and their performance in Customer Service Delivery.

Answer

Find Related Questions by Tags, levels, etc.

Tags: Banking Sector, Customer Service Personnel, Financial Services, Ghanaian Context, Improvement Methods, Inseparability, Marketing Strategy, Personnel Quality
Level: Level 4

Topic: EXTENDED MARKETING MIX, The need for service quality
Series: APR 2024

SMM – APR 2024 – L4 – Q4 – Internal Marketing Communications

Write a memorandum explaining the importance of internal marketing communications in banks and prepare an outline of an internal marketing plan for presentation.

Question

The increased recognition and use of Internal Marketing Communications by banks throughout the world suggests that Bank employees can be regarded as an important but often neglected target audience. In your role as the Head of Marketing and Corporate Affairs Department in your Bank, write write a memorandum on the subject to be sent to the Head of Human Resource. Explain briefly why Internal Marketing Communications are important. Prepare an outline of an Internal Marketing Plan for presentation at the next Management meeting.

Answer

Find Related Questions by Tags, levels, etc.

Tags: Bank Employees, Communication Mix, Financial Services, Ghanaian Banking, importance, Internal Marketing Plan, Memorandum, nternal Marketing Communications, Outline, Service Quality
Level: Level 4

Topic: Customer service and satisfaction, EXTENDED MARKETING MIX, The process of communication
Series: APR 2024

SMM – APR 2024 – L4 – Q3 – Price Elasticity in Banking Products

Explain five reasons why demand for some banking products price elastic is while for others it is price inelastic, in the context of training Treasury Officers.

Question

In your role as the Head of Marketing in your Bank, your Head of Human Resource Management has asked you to run a workshop for newly recruited Treasury Officers. Explain with five (5) reasons why the demand for some banking products is Price Elastic and the demand for others Price Inelastic.

Answer

Find Related Questions by Tags, levels, etc.

Tags: Banking Products, Consumer Behaviour, Demand, Financial Services, Ghanaian Banking, Price Elasticity, Price Inelasticity, Pricing Strategies
Level: Level 4

SMM – APR 2024 – L4 – Q2 – Factors for Selecting a West African Market under AfCFTA

Write a paper explaining five factors with examples for a multinational bank to consider before selecting a West African market to enter, leveraging the AfCFTA initiative.

Question

In your role as Head of Business Development of a multinational Bank planning to enter the West Africa market to take advantage of the African Continental Free Trade Area (ACFTA) initiative, your Managing Director has asked you to write a paper to Management. Explain, with examples, five (5) factors the bank should take into consideration before selecting a particular market in West Africa.

Answer

Find Related Questions by Tags, levels, etc.

Topic: INTERNATIONALISATION OF MARKETING, STRATEGIC PLANNING
Series: APR 2024

SMM – APR 2024 – L4 – Q1 – Development of 5-Year Strategic Marketing Plan for New Investment Product

Develop a 5-Year Strategic Marketing Plan for a new investment product targeted at high-net-worth bond holders affected by Ghana's DDEP, focusing on value creation in the banking sector.

Question

Any investment decision should be aimed at a coherent objective of creating value. As a result of Ghana’s Domestic Debt Exchange Programme (DDEEP), the value of Government of Ghana Bonds as well as sales has reduced considerably. Potential and existing investors who are highnetwork individuals are now diversifying their investments from the bonds.

Your Bank after market research on bonds purchased has decided to develop a new investment product targeted at those potential and existing bond holders. The success of any New Product Development includes the development of a Strategic Marketing Plan for the product. As the Head of Business Development of your Bank, you have been asked by the Chairman of the Product Development Committee to develop a 5-Year Strategic Marketing Plan for the new product.

Answer

Find Related Questions by Tags, levels, etc.

RM – APR 2024 – L4 – Q8 – Liquidity Management and Governance Measures

Discusses five internal or regulatory measures to avoid bank liquidation due to poor liquidity and governance.

Question

Improper Liquidity Management and weak Corporate Governance practices have caused the collapse of Ghanaian banks in the past.

Discuss any five (5 internal or regulatory measures that these banks could have resorted to in a bid to avoid liquidation.

(20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Bank Collapses, Corporate Governance, Internal Measures, Liquidity management, Regulatory Measures
Level: Level 4

Topic: LIQUIDITY RISK MANAGEMENT
Series: APR 2024

RM – APR 2024 – L4 – Q7 – Outsourcing and Collaboration Risks

Discusses five key risk implications from outsourcing and collaborations with Telecom and Fintech.

Question

Discuss at least five (5) key risk implications arising from the inevitable outsourcing of aspects of the banks’ operations and collaboration with Telecommunication and Fintech companies. (Hint – Discuss operational risk perspectives)

(20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Fintech, Implications, Operational Risk, Outsourcing, Telecom Collaboration
Level: Level 4

Topic: RISKS IN INTERNATIONAL TRADE FINANCE
Series: APR 2024

RM – APR 2024 – L4 – Q6 – Treasury Policy Areas

Discusses five key areas for a Treasury Policy and their criticality.

Question

Discuss broadly five (5) key areas to be addressed by a Treasury Policy, indicating why these are critical for the effective functioning of the Treasury Department in its capital maintenance, liquidity and income generation functions.

(20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: ALM, Capital Maintenance, Income Generation, Liquidity, Treasury Policy
Level: Level 4

Topic: RISKS IN TREASURY MANAGEMENT
Series: APR 2024

RM – APR 2024 – L4 – Q5 – Cyber Security in Information Security Management

Defines Cyber Security, sources of vulnerabilities, and its importance in banking.

Question

(a) What is “Cyber Security” in the context of Information Security Management? (10 marks)

(b) What are the key sources of vulnerabilities in the Cyber Space of Banking Businesses? (5 marks)

(c) Why has Cyber Security assumed such importance in Contemporary Banking? (5 marks)

[Total: 20 marks]

Answer

Find Related Questions by Tags, levels, etc.

Tags: Contemporary Banking, Cyber Security, Information security, Vulnerabilities
Level: Level 4

Topic: CYBER SECURITY
Series: APR 2024

EOB – APR 2024 – L1 – Q5 – Reasons for Dishonour of Cheques and Duties of Banks to Customers

List ten legitimate reasons for returning or dishonouring cheques; explain five duties a bank owes to its customers.

Question

a. Various legitimate reasons account for the return or dishonour of cheques by banks. List any ten (10) of them. (10 marks)

b. Explain any five (5) duties a bank owes to its customers. (10 marks)

(Total: 20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Bank duties, Cheque Dishonour, Customer relationship, Reasons for Return
Level: Level 1

Topic: Types of Accounts and Banking Services
Series: APR 2024

EOB – APR 2024 – L1 – Q4 – Forms of Lending and Criteria for Lending Decisions

Explain forms of lending (fund-based, structured, non-fund-based); explain seven principal criteria for deciding to lend to a customer.

Question

a. Briefly explain these Forms of Lending:

i. Fund Based Lending

ii. Structured Lending

iii. Non-Fund Based Lending (6 marks)

b. Briefly explain any seven (7) principal criteria by which a bank will decide to lend or not to lend to a prospective customer who approaches the bank for a Credit Facility. (14 marks)

(Total: 20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Credit Facility, Fund Based Lending, Lending Criteria, Non-Fund Based Lending, Structured Lending
Level: Level 1

Topic: Types of Borrowers
Series: APR 2024

EOB – APR 2024 – L1 – Q3 – Features of Negotiable Instruments, Indemnity vs Counter Indemnity, Definitions from Act 930

List features of negotiable instruments; explain difference between indemnity and counter indemnity; define bank and deposit-taking business per Act 930.

Question

As a student of Banking, list any six (6) features/characteristics of Negotiable Instruments. (6 marks)

b. Explain the main difference between an Indemnity and a Counter Indemnity Agreement. (6 Marks)

c.WithWith reference to the Banks and Specialized Taking Institutions Act ( ActAct 930), define the following:

i. Bank (4 marks) ii. Deposit Taking Business (Total: 20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Act 930, Bank Definition, Counter Indemnity, Deposit Taking Business, Indemnity, Negotiable Instruments
Level: Level 1

Topic: Banking Law 1989 (PNDC Law 225) – Main Features
Series: APR 2024

EOB – APR 2024 – L1 – Q2 – Challenges Affecting Banking in Rural Areas

State and explain five challenges that affect banking in rural areas of Ghana, as part of a talk to a rural community.

Question

You have been invited by the Chief of As,000pyoua, a rural farming community in the Ashanti Region of Ghana to give a talk on Challenges that affect Banking in the Rural Areas.

Required: Briefly state and explain any five (5) challenges that affect banking in the rural areas of the country.

(20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Challenges, Economic Factors, Infrastructure, Literacy, Rural Banking, Security
Level: Level 1

Topic: Financial Institutions Overview
Series: APR 2024

EOB – APR 2024 – L1 – Q1 – Fill in the Blanks on Key Banking Concepts and Instruments

Fill in the blanks for various banking terms related to negotiable instruments, liabilities, AML processes, financial markets, instruments, central bank roles, and customer-bank relationships in lending scenarios.

Question

Fill in the blank spaces with the correct answersDuring the staff orientation ceremony, there were so many questions about the Banking System. One of them relates to a document that is a Negotiable Instrument issued from a creditor to a debtor, but it is not channelled through the Clearing System, however, it can be discounted. This is known as………..a………… Kojo was amazed to be told that one can assume a Secondary Liability for a debt, default and miscarriage of another person and he is known as…………b…………. As part of the Anti-Money Laundering processes, …………c…………. is the process of identifying your clients and checking they are who they say they are. It was stated that Financial Instruments to be sold could either be for a shortH term or long term and the market for Short Term Securities is called……………d…………. Whereas the market where the instruments are initially traded before they can be re-sold is also known as…………..e………… It is also refreshing to note that there exist a Financial Instrument which is also short term in nature under which credit worthy borrowers are able to borrow directly from corporate bodies. It is known as…………f…………. During. During the discussion it came to light that as a Lender of Last Resort the………..g…………. decided to increase the rates at which it provided loans to the other banks.One of the customers exclaimed that as a…………..h……….., he has deposited his land document at the bank for Safe Keeping, and should he decide to use it to secure a business Loan Facility he will be known as………….i……….. and the bank will beand………j…………..

Answer

Find Related Questions by Tags, levels, etc.

Tags: Anti-Money Laundering, Commercial Paper, Lender of Last Resort, Money market, Mortgagee, Mortgagor, Negotiable Instruments, Primary Market, Safe Keeping
Level: Level 1

Topic: Securities for Advances
Series: APR 2024

EIB – APR 2024 – L1 – Q8 – Public Finance, Government Fund Allocation, Fiscal vs Monetary Policy, Taxation in Inflation Control

This question defines public finance, explains areas of government fund allocation, differentiates fiscal and monetary policy, and discusses taxation's role in controlling inflation.

Question

(a) What is Public Finance? [4 marks]

(b) Explain four (4) areas where governments allocate funds to meet their spending obligations and fulfil their functions. [8 marks] (c) Differentiate between Fiscal Policy and Monetary Policy. [4 marks]

(d) What is the role of Taxation in controlling Inflation? [4 marks]

(Total: 20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Expenditure Areas, Fiscal Policy, Government Spending, Inflation Control, Monetary Policy, Public Finance, Revenue Sources, Taxation
Level: Level 1

Topic: Public Finance; Government
Series: APR 2024

EIB – APR 2024 – L1 – Q7 – Characteristics of Money, Functions of Money, Reserve Ratio in Inflation Control, Money Supply, Nominal vs Real Interest Rates

This question addresses characteristics and functions of money, the central bank's use of reserve ratios for inflation control, the definition of money supply, and the distinction between nominal and real interest rates

Question

(a) Money requires some characteristics to enable it function well in the Modern Economy. State any two (2) of such characteristics of money. [4 marks]

(b) The Modern Economy is preferred to the Barter System mainly due to the Functions of Money. Explain any four (4) Functions of Money in a Modern Economy. [4 marks]

(c) How does the Central Bank use Reserve Ratio to reduce Inflation? [4 marks]

(d) Define the term Money Supply. [4 marks]

(e) With examples, distinguish between Nominal Interest Rates and Real Interest Rates. [4 marks] (Total: 20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Barter System, Central Bank Policy, Characteristics of Money, Functions of Money, Inflation Control, Money Supply, Nominal Interest Rates, Real Interest Rates, Reserve Ratio
Level: Level 1

Topic: Money; Government
Series: APR 2024

EIB – APR 2024 – L1 – Q6 – Sources of Deposits, Exchange Rate Influence, Money Multiplier, Functions of Commercial Banks

This question covers sources of bank deposits, ways exchange rates affect bank profitability, calculation of money creation using the money multiplier, and major functions of commercial banks in the economy.

Question

(a) Identify four (4) sources of deposits for Commercial Banks. [4 marks]

(b) Managing Exchange Rate Risk effectively is essential for banks to preserve profitability and maintain financial stability in a dynamic Global Financial Environment. Mention four (4) ways by which Exchange Rates can influence the profitability of banks. [8 marks]

(c) A bank initially received a deposit of GHC150.00. Using the Money Multiplier Principle, determine the total amount of money that can be created from this initial deposit, assuming a reserve ratio of 5%. [4 marks]

(d) Mention four (4) major functions of Commercial Banks in your economy. [4 marks]

(Total: 20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Banking Profitability, Exchange rate risk, Financial Stability, Functions of Commercial Banks, Money Multiplier Principle, Reserve Ratio, Sources of Deposits
Level: Level 1

Topic: Banks and other Financial Institutions; Money
Series: APR 2024

EIB – APR 2024 – L1 – Q5 – Specialisation and International Trade

Defines specialisation, market influence, BOP, tariff benefits, absolute advantage.

Question

(a) Define the term Specialisation as applied in Economics. [4 marks]

(b) Explain how Specialisation can be influenced by the extent of the market. [4 marks]

(c) What is meant by Balance of Payments in the context of International Trade? [4 marks]

(d) Mention two (2) benefits of Tariffs in International Trade. [4 marks]

(e) Explain the term Absolute Advantage in the context of International Trade. [4 marks]

(Total: 20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Absolute, Balance of Payments, Market Extent, pecialisation, Tariffs Benefits
Level: Level 1

Topic: Price and Output International
Series: APR 2024

EIB – APR 2024 – L1 – Q4 – Inflation and Unemployment

Explains cost-push inflation, differentiates inflation types, inflation's lender impact, describes unemployment types.

Question

(a) Explain the term Cost-Push Inflation. [4 marks]

(b) Clearly differentiate between Galloping inflation and Hyperinflation. [4 marks]

(c) From the perspective of the Lender, explain how Inflation affects bank loans. [4 marks]

(d) Describe four (4) major types of Unemployment. [8 marks]

(Total: 20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Cost-Push Inflation, Galloping vs Hyperinflation, Inflation on Loans, Types of Unemployment
Level: Level 1

Topic: Price and Output- Inflation and the Gross National Product (GNP)
Series: APR 2024

Series: APR 2024

Filter by Professional Bodies

Filter by Subject

Filter by Series

Filter by Topics

Filter by Levels

SMM – APRIL 2024 – L4 – Q6 – Evaluating Alternative Distribution Channels

Explain five criteria that can be used to evaluate alternative channels for distributing bank products and services, in the context of marketing strategy formulation.

You're reporting an error for "SMM – APRIL 2024 – L4 – Q6 – Evaluating Alternative Distribution Channels"

SMM – APRIL 2024 – L4 – Q5 – Financial Services, Inseparability, Customer Service Personnel, Marketing Strategy, Personnel Quality, Improvement Methods, Banking Sector, Ghanaian Context

Explain five ways a bank can maintain and improve the quality of its customer service personnel and their performance in service delivery, in the context of inseparability in financial services.

You're reporting an error for "SMM – APRIL 2024 – L4 – Q5 – Financial Services, Inseparability, Customer Service Personnel, Marketing Strategy, Personnel Quality, Improvement Methods, Banking Sector, Ghanaian Context"

SMM – APR 2024 – L4 – Q4 – Internal Marketing Communications

Write a memorandum explaining the importance of internal marketing communications in banks and prepare an outline of an internal marketing plan for presentation.

You're reporting an error for "SMM – APR 2024 – L4 – Q4 – Internal Marketing Communications"

SMM – APR 2024 – L4 – Q3 – Price Elasticity in Banking Products

Explain five reasons why demand for some banking products price elastic is while for others it is price inelastic, in the context of training Treasury Officers.

You're reporting an error for "SMM – APR 2024 – L4 – Q3 – Price Elasticity in Banking Products"

SMM – APR 2024 – L4 – Q2 – Factors for Selecting a West African Market under AfCFTA

Write a paper explaining five factors with examples for a multinational bank to consider before selecting a West African market to enter, leveraging the AfCFTA initiative.

You're reporting an error for "SMM – APR 2024 – L4 – Q2 – Factors for Selecting a West African Market under AfCFTA"

SMM – APR 2024 – L4 – Q1 – Development of 5-Year Strategic Marketing Plan for New Investment Product

Develop a 5-Year Strategic Marketing Plan for a new investment product targeted at high-net-worth bond holders affected by Ghana's DDEP, focusing on value creation in the banking sector.

You're reporting an error for "SMM – APR 2024 – L4 – Q1 – Development of 5-Year Strategic Marketing Plan for New Investment Product"

RM – APR 2024 – L4 – Q8 – Liquidity Management and Governance Measures

Discusses five internal or regulatory measures to avoid bank liquidation due to poor liquidity and governance.

You're reporting an error for "RM – APR 2024 – L4 – Q8 – Liquidity Management and Governance Measures"

RM – APR 2024 – L4 – Q7 – Outsourcing and Collaboration Risks

Discusses five key risk implications from outsourcing and collaborations with Telecom and Fintech.

You're reporting an error for "RM – APR 2024 – L4 – Q7 – Outsourcing and Collaboration Risks"

RM – APR 2024 – L4 – Q6 – Treasury Policy Areas

Discusses five key areas for a Treasury Policy and their criticality.

You're reporting an error for "RM – APR 2024 – L4 – Q6 – Treasury Policy Areas"

RM – APR 2024 – L4 – Q5 – Cyber Security in Information Security Management

Defines Cyber Security, sources of vulnerabilities, and its importance in banking.

You're reporting an error for "RM – APR 2024 – L4 – Q5 – Cyber Security in Information Security Management"

EOB – APR 2024 – L1 – Q5 – Reasons for Dishonour of Cheques and Duties of Banks to Customers

List ten legitimate reasons for returning or dishonouring cheques; explain five duties a bank owes to its customers.

You're reporting an error for "EOB – APR 2024 – L1 – Q5 – Reasons for Dishonour of Cheques and Duties of Banks to Customers"

EOB – APR 2024 – L1 – Q4 – Forms of Lending and Criteria for Lending Decisions

Explain forms of lending (fund-based, structured, non-fund-based); explain seven principal criteria for deciding to lend to a customer.

You're reporting an error for "EOB – APR 2024 – L1 – Q4 – Forms of Lending and Criteria for Lending Decisions"

EOB – APR 2024 – L1 – Q3 – Features of Negotiable Instruments, Indemnity vs Counter Indemnity, Definitions from Act 930

List features of negotiable instruments; explain difference between indemnity and counter indemnity; define bank and deposit-taking business per Act 930.

You're reporting an error for "EOB – APR 2024 – L1 – Q3 – Features of Negotiable Instruments, Indemnity vs Counter Indemnity, Definitions from Act 930"

EOB – APR 2024 – L1 – Q2 – Challenges Affecting Banking in Rural Areas

State and explain five challenges that affect banking in rural areas of Ghana, as part of a talk to a rural community.

You're reporting an error for "EOB – APR 2024 – L1 – Q2 – Challenges Affecting Banking in Rural Areas"

EOB – APR 2024 – L1 – Q1 – Fill in the Blanks on Key Banking Concepts and Instruments

Fill in the blanks for various banking terms related to negotiable instruments, liabilities, AML processes, financial markets, instruments, central bank roles, and customer-bank relationships in lending scenarios.

You're reporting an error for "EOB – APR 2024 – L1 – Q1 – Fill in the Blanks on Key Banking Concepts and Instruments"

EIB – APR 2024 – L1 – Q8 – Public Finance, Government Fund Allocation, Fiscal vs Monetary Policy, Taxation in Inflation Control

This question defines public finance, explains areas of government fund allocation, differentiates fiscal and monetary policy, and discusses taxation's role in controlling inflation.

You're reporting an error for "EIB – APR 2024 – L1 – Q8 – Public Finance, Government Fund Allocation, Fiscal vs Monetary Policy, Taxation in Inflation Control"

EIB – APR 2024 – L1 – Q7 – Characteristics of Money, Functions of Money, Reserve Ratio in Inflation Control, Money Supply, Nominal vs Real Interest Rates

This question addresses characteristics and functions of money, the central bank's use of reserve ratios for inflation control, the definition of money supply, and the distinction between nominal and real interest rates

You're reporting an error for "EIB – APR 2024 – L1 – Q7 – Characteristics of Money, Functions of Money, Reserve Ratio in Inflation Control, Money Supply, Nominal vs Real Interest Rates"

EIB – APR 2024 – L1 – Q6 – Sources of Deposits, Exchange Rate Influence, Money Multiplier, Functions of Commercial Banks

This question covers sources of bank deposits, ways exchange rates affect bank profitability, calculation of money creation using the money multiplier, and major functions of commercial banks in the economy.

You're reporting an error for "EIB – APR 2024 – L1 – Q6 – Sources of Deposits, Exchange Rate Influence, Money Multiplier, Functions of Commercial Banks"

EIB – APR 2024 – L1 – Q5 – Specialisation and International Trade

Defines specialisation, market influence, BOP, tariff benefits, absolute advantage.

You're reporting an error for "EIB – APR 2024 – L1 – Q5 – Specialisation and International Trade"

EIB – APR 2024 – L1 – Q4 – Inflation and Unemployment

Explains cost-push inflation, differentiates inflation types, inflation's lender impact, describes unemployment types.

You're reporting an error for "EIB – APR 2024 – L1 – Q4 – Inflation and Unemployment"

Our offerings

Community

Contact Info

Customer

Get In Touch

admin

Pick a Form