a. What is internal communication?

(5 marks)

b. Discuss any three importance of effective internal communication.

(15 marks)

(Total: 20 marks)

a. Internal Communication: Internal communication refers to the exchange of information, ideas, and feedback among employees, departments, and management within an organization. In the banking sector, it encompasses tools like emails, intranet portals, meetings, and memos to ensure seamless operations. For Ghanaian banks, this is crucial under BoG’s Corporate Governance Directive 2018, which mandates clear communication channels to support risk management and compliance.

b. Importance of Effective Internal Communication:

  • Enhances Operational Efficiency: Effective internal communication streamlines processes, reducing errors and delays. For example, at GCB Bank, clear communication between front-office staff and back-office teams ensures quick resolution of customer queries, like loan approvals, aligning with BoG’s Liquidity Risk Management Guidelines. This minimizes operational risks, as seen in the 2017-2019 cleanup where poor communication contributed to bank failures like Capital Bank, and promotes faster service delivery for profitability.
  • Improves Employee Engagement and Morale: It fosters a collaborative environment, making staff feel valued and informed. In Ecobank Ghana, regular town halls and feedback sessions under the Governance Directive boost morale, leading to better customer interactions. This is vital post-DDEP, where staff retention is key; engaged employees are more likely to upsell products, enhancing marketing efforts and compliance with ethical standards in Act 930.
  • Supports Risk Management and Compliance: Strong communication ensures all staff are aware of regulatory changes, like BoG’s Cyber Security Directive 2020 updates. At Stanbic Bank Ghana, internal memos on anti-fraud measures prevent breaches, protecting customer data and bank reputation. This importance is evident in avoiding penalties from BoG, as in cases where lapses led to fines, and integrates with marketing by enabling consistent messaging to customers.