- 1 Marks
Question
A business entity can be classified as any of the following in its market EXCEPT:
A. Nicher
B. Leader
C. Follower
D. Prospect
E. Challenger
Answer
Answer: D (Prospect)
Explanation:
Business entities in a market can be classified based on their competitive strategies as a leader, nicher, follower, or challenger. Prospect is not a recognized classification in market strategy, as it refers to potential customers rather than a market position.
- Tags: Business Strategy, Market Classification, Market Leadership
- Level: Level 1
- Topic: Business and Organizational Structures and Choices
- Series: NOV 2019
- Uploader: Dotse