Webster and Wind 1972

SMM – OCT 2022 – L4 – Q4 – Five Stages of Organisational Buying Process

As Head of Corporate Banking, prepare a workshop for new Accounts Relationship Officers on the five stages of the Organisational Buying Process for corporate customers.

Question

Webster and Wind (1972) defined organisational buying behaviour as “ the decision -making process by which formal organisations establish the need for purchased products and services, and identify, evaluate, and choose among alternative brands and suppliers”. In your role as the Head of Corporate Banking Department of your Bank, your Head of Human Resource Development has asked you to run a workshop for newly recruited Accounts Relationship Officers of your Bank on the five stages of Organisational Buying Process of corporate customers.

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Tags: Accounts Relationship Officers, Banking Services, Buying Stages, Corporate Customers, Decision-making process, Organisational Buying Behaviour, Webster and Wind 1972, Workshop
Level: Level 4

Topic: ORGANISATIONAL BUYER BEHAVIOUR
Series: October 2022

Question Tag: Webster and Wind 1972

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SMM – OCT 2022 – L4 – Q4 – Five Stages of Organisational Buying Process

As Head of Corporate Banking, prepare a workshop for new Accounts Relationship Officers on the five stages of the Organisational Buying Process for corporate customers.

SMM – OCT 2022 – L4 – Q4 – Five Stages of Organisational Buying Process

As Head of Corporate Banking, prepare a workshop for new Accounts Relationship Officers on the five stages of the Organisational Buying Process for corporate customers.

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Question Tag: Webster and Wind 1972

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SMM – OCT 2022 – L4 – Q4 – Five Stages of Organisational Buying Process

As Head of Corporate Banking, prepare a workshop for new Accounts Relationship Officers on the five stages of the Organisational Buying Process for corporate customers.

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SMM – OCT 2022 – L4 – Q4 – Five Stages of Organisational Buying Process

As Head of Corporate Banking, prepare a workshop for new Accounts Relationship Officers on the five stages of the Organisational Buying Process for corporate customers.

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