- 20 Marks
BMIS – Nov 2015 – L1 – Q1 – The external environment, Introduction to business strategy
Discuss environmental scanning and strategic planning, and outline the strategic planning process.
Question
Before an organisation can begin strategy formulation, there is the need to scan the external environment to identify possible opportunities and threats and its internal environment for strengths and weaknesses.
Explain the following:
a) Environmental scanning. (3 marks)
b) Strategic planning. (3 marks)
c) Outline the strategic planning process. (14 marks)
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