- 20 Marks
CSMCE – OCT 2022 – L2 – Q4 -Importance of Meeting Service Quality Expectations
Reasons to meet or exceed targeted customers' service expectations.
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A recent survey of customers of your bank has revealed a poor service quality and the Chief Executive Officer (CEO) is worried about the findings of the survey. As Head of Customer Service, he has asked you to write a detailed report on how the RATER Model affects customers’ perceptions of service quality. (20 marks)
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The increased recognition and use of Internal Marketing Communications by banks throughout the world suggests that Bank employees can be regarded as an important but often neglected target audience. In your role as the Head of Marketing and Corporate Affairs Department in your Bank, write write a memorandum on the subject to be sent to the Head of Human Resource. Explain briefly why Internal Marketing Communications are important. Prepare an outline of an Internal Marketing Plan for presentation at the next Management meeting.
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i) Discuss whether the company is operating in an ethical manner.
(5 marks)
ii) Recommend internal controls that might be implemented by the company to improve customer safety and security, and to deal with the problems of poor service to customers.
(7 marks)
Find Related Questions by Tags, levels, etc.
Find Related Questions by Tags, levels, etc.
You are the Accounts officer for Unimech Garages, a company that provides mobile vehicle repairs for faulty vehicles on the Accra – Kumasi and Accra – Takoradi highways. The company has adopted the Just-In-Time (JIT) inventory control system for its operations. The JIT inventory control system was adopted because all repairs performed vary from vehicle to vehicle, and there is no need to stock any spare parts since the repair team has no idea of the next repairs to be conducted as well as the type of spare parts they would require. Again, this inventory system was implemented to prevent employees from committing the offence of selling stocked spare parts for their individual gains.
Required:
Suggest FIVE (5) benefits the company would derive from this inventory system. (10 marks)
Find Related Questions by Tags, levels, etc.
Find Related Questions by Tags, levels, etc.
A recent survey of customers of your bank has revealed a poor service quality and the Chief Executive Officer (CEO) is worried about the findings of the survey. As Head of Customer Service, he has asked you to write a detailed report on how the RATER Model affects customers’ perceptions of service quality. (20 marks)
Find Related Questions by Tags, levels, etc.
The increased recognition and use of Internal Marketing Communications by banks throughout the world suggests that Bank employees can be regarded as an important but often neglected target audience. In your role as the Head of Marketing and Corporate Affairs Department in your Bank, write write a memorandum on the subject to be sent to the Head of Human Resource. Explain briefly why Internal Marketing Communications are important. Prepare an outline of an Internal Marketing Plan for presentation at the next Management meeting.
Find Related Questions by Tags, levels, etc.
i) Discuss whether the company is operating in an ethical manner.
(5 marks)
ii) Recommend internal controls that might be implemented by the company to improve customer safety and security, and to deal with the problems of poor service to customers.
(7 marks)
Find Related Questions by Tags, levels, etc.
Find Related Questions by Tags, levels, etc.
You are the Accounts officer for Unimech Garages, a company that provides mobile vehicle repairs for faulty vehicles on the Accra – Kumasi and Accra – Takoradi highways. The company has adopted the Just-In-Time (JIT) inventory control system for its operations. The JIT inventory control system was adopted because all repairs performed vary from vehicle to vehicle, and there is no need to stock any spare parts since the repair team has no idea of the next repairs to be conducted as well as the type of spare parts they would require. Again, this inventory system was implemented to prevent employees from committing the offence of selling stocked spare parts for their individual gains.
Required:
Suggest FIVE (5) benefits the company would derive from this inventory system. (10 marks)
Find Related Questions by Tags, levels, etc.
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