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Q1 – Marketing of Financial Services – Level IV – Benefits and Negative Image of Direct Marketing in Retail Banking
Benefits and Negative Image of Direct Marketing in Retail Banking
Question
Direct Marketing is a key factor in the promotion of Retail Banking products and services. In your role as the Head of Marketing in your bank, your Chief Executive Officer has asked you to submit a paper explaining four (4) benefits of Direct Marketing and two (2) reasons for its negative image.
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- Tags: Customer Engagement, Direct Marketing, Ghana Banking, Promotion, Retail Banking
- Level: Level 4
- Topic: Direct Mail, PROMOTION, Retail Banking
- Series: APR 2024
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- 20 Marks
MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing
Explain four benefits of Direct Marketing for Retail Banking and two reasons for its negative image.
Question
Direct Marketing is a key factor in the promotion of Retail Banking products and services. In your role as the Head of Marketing in your bank, your Chief Executive Officer has asked you to submit a paper explaining four (4) benefits of Direct Marketing and two (2) reasons for its negative image.
(20 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Benefits, Direct Marketing, Ghana Banking, Negative Image, Promotion, Retail Banking
- Level: Level 4
Report an error
- 20 Marks
Q1 – Marketing of Financial Services – Level IV – Benefits and Negative Image of Direct Marketing in Retail Banking
Benefits and Negative Image of Direct Marketing in Retail Banking
Question
Direct Marketing is a key factor in the promotion of Retail Banking products and services. In your role as the Head of Marketing in your bank, your Chief Executive Officer has asked you to submit a paper explaining four (4) benefits of Direct Marketing and two (2) reasons for its negative image.
Find Related Questions by Tags, levels, etc.
- Tags: Customer Engagement, Direct Marketing, Ghana Banking, Promotion, Retail Banking
- Level: Level 4
- Topic: Direct Mail, PROMOTION, Retail Banking
- Series: APR 2024
Report an error
- 20 Marks
MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing
Explain four benefits of Direct Marketing for Retail Banking and two reasons for its negative image.
Question
Direct Marketing is a key factor in the promotion of Retail Banking products and services. In your role as the Head of Marketing in your bank, your Chief Executive Officer has asked you to submit a paper explaining four (4) benefits of Direct Marketing and two (2) reasons for its negative image.
(20 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Benefits, Direct Marketing, Ghana Banking, Negative Image, Promotion, Retail Banking
- Level: Level 4
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