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MFS – OCT 2022 – L4 – Q5 – Factors Influencing Consumer Buying Behaviour

Write a paper on four factors that influence Consumer Buying Behaviour.

The essence of retailing revolves around identifying and satisfying personal customers and small businesses needs and wants and therefore understanding Consumer Buying Behaviour and factors influencing them is prerequisite in achieving retail marketing objectives of the Bank. In your role as the Head of Retail of your Bank, your Deputy Managing Director has asked you to write a paper on four factors that influence Consumer Buying Behaviour.

(20 marks)

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EOB – OCT 2022 – L1 – Q4 – Loan Application Documents and Risks

Loan Documents, Facility Request, Risks, Personal Customers, Corporate Lending

i.. MMMMM Limited ( (a grocery dealer) has applied for a loan One Million Ghana Cedis from Axis Bank Limited. State any five documents that the bank is likely to ask the company to provide in support of their facility request. (10 marks)

ii. State and explain any two risks a bank faces when it gives loan facilities to personal customers. (10 marks)

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MFS – OCT 2022 – L4 – Q5 – Factors Influencing Consumer Buying Behaviour

Write a paper on four factors that influence Consumer Buying Behaviour.

The essence of retailing revolves around identifying and satisfying personal customers and small businesses needs and wants and therefore understanding Consumer Buying Behaviour and factors influencing them is prerequisite in achieving retail marketing objectives of the Bank. In your role as the Head of Retail of your Bank, your Deputy Managing Director has asked you to write a paper on four factors that influence Consumer Buying Behaviour.

(20 marks)

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EOB – OCT 2022 – L1 – Q4 – Loan Application Documents and Risks

Loan Documents, Facility Request, Risks, Personal Customers, Corporate Lending

i.. MMMMM Limited ( (a grocery dealer) has applied for a loan One Million Ghana Cedis from Axis Bank Limited. State any five documents that the bank is likely to ask the company to provide in support of their facility request. (10 marks)

ii. State and explain any two risks a bank faces when it gives loan facilities to personal customers. (10 marks)

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