- 20 Marks
MFS – OCT 2022 – L4 – Q5 – Factors Influencing Consumer Buying Behaviour
Write a paper on four factors that influence Consumer Buying Behaviour.
Question
The essence of retailing revolves around identifying and satisfying personal customers and small businesses needs and wants and therefore understanding Consumer Buying Behaviour and factors influencing them is prerequisite in achieving retail marketing objectives of the Bank. In your role as the Head of Retail of your Bank, your Deputy Managing Director has asked you to write a paper on four factors that influence Consumer Buying Behaviour.
(20 marks)
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