- 20 Marks
CSMCE – OCT 2022 – L2 – Q2 – External Environmental Elements for Bank Planning
External elements affecting bank planning and their implications.
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Question Tag: Marketing Strategy
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500
+ past questions and counting.
- 20 Marks
SMM – APRIL 2024 – L4 – Q6 – Evaluating Alternative Distribution Channels
Explain five criteria that can be used to evaluate alternative channels for distributing bank products and services, in the context of marketing strategy formulation.
Question
Distribution is a key element of Marketing Strategy formulation. In your role as the Head of Business Development of your Bank, your Deputy Managing Director-Operations, has asked you to to write a report explaining five (5) criteria that can be used to evaluate Alternative Channels of distributing bank products and services.
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- 20 Marks
SMM – APRIL 2024 – L4 – Q5 – Financial Services, Inseparability, Customer Service Personnel, Marketing Strategy, Personnel Quality, Improvement Methods, Banking Sector, Ghanaian Context
Explain five ways a bank can maintain and improve the quality of its customer service personnel and their performance in service delivery, in the context of inseparability in financial services.
Question
One of the key characteristics of Financial Services is that of inseparability. The selling of the service cannot be separated from the individual rendering the service. This implies that Customer Service personnel constitute an important element of Financial Services Marketing Strategy. In your role as the Head of Customer Service in your Bank, your Chief Executive Officer has asked you to write a report explaining five (5) ways in which the bank can maintain and improve the quality of its personnel and their performance in Customer Service Delivery.
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- 20 Marks
CSMCE – APR 2024 – L2 – Q6 – Relationship Marketing
Definition and importance of relationship marketing in financial services, with four reasons.
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- 1 Marks
BMF – MAY 2015 – L1 – SA – Q16 – The Business Environment
Defining the process of grouping prospective buyers in marketing.
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- Tags: Consumer Behavior, Market Analysis, Market Segmentation, Marketing Strategy
- Level: Level 1
- Topic: The Business Environment
- Series: MAY 2015
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- 8 Marks
CSEG – Nov 2015 – L2 – Q5B – Marketing, operations and HR perspectives
Explain four different orientations organizations have towards customers.
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- Tags: Business philosophy, Customer orientation, Market approach, Marketing Strategy
- Level: Level 2
- Topic: Marketing, operations and HR perspectives
- Series: NOV 2015
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- 10 Marks
BMIS – Nov 2021 – L1 – Q2a – Introduction to business strategy
Explain the four stages of the product life cycle and their implications.
Question
Every product is said to go through a life cycle that has been classified into four stages. Therefore, in an attempt to reap the maximum benefits from a product or service, the marketer periodically determines the stage of the product/service in the life cycle to devise the appropriate strategies in that direction.
Required:
Explain FOUR (4) stages of a product life cycle. (10 marks)
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- Tags: Marketing Strategy, Product Life Cycle, Product Management
- Level: Level 1
- Topic: Introduction to Business Strategy
- Series: NOV 2021
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- 6 Marks
BMIS – May 2020 – L1 – Q2b – Finance, R&D and marketing strategies
Match products to their probable stages in the product life cycle.
Question
A typical product life cycle has four main phases: introduction, growth, maturity, and decline.
Required:
Twelve products are listed below. Match these products to the stage they have probably reached in their life cycle, by filling in the following table.
Products:
- Online music downloads
- SMS messaging
- (Hand-written) postcards
- Personal identity cards using ‘iris-based’ technology
- Folding screen mobile phones
- Credit cards
- Personal computers
- Fifth generation (5G) mobile telephones
- Cheque books
- Typewriters
- Smart cards (in banking)
- E–Conferencing
Table:
| Introduction | Growth | Maturity | Decline |
|---|---|---|---|
Find Related Questions by Tags, levels, etc.
- Tags: Marketing Strategy, Product Life Cycle, Product Management
- Level: Level 1
- Topic: Finance, R&D and marketing strategies
- Series: MAY 2020
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- 10 Marks
BMIS – May 2019 – L1 – Q6b – Finance, R&D and marketing strategies
Outline and comment on the phases of a product life cycle.
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- Tags: Marketing Strategy, Product Life Cycle, Product Management
- Level: Level 1
- Topic: Finance, R&D and marketing strategies
- Series: MAY 2019
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- 20 Marks
BMIS – Nov 2018 – L1 – Q6 – Introduction to business strategy
Explain the relationship between corporate planning and marketing strategy and identify sections in a marketing plan.
Question
A Marketing Officer who has just been employed by NACAP Ltd has identified the need for a marketing plan for the company although the Managing Director and the wife, who own the business, do not share her view. She is convinced that there should be a corporate strategy to drive the marketing plan.
Required:
a) Explain FOUR (4) relationships between corporate planning and marketing strategy. (10 marks)
b) Identify FOUR (4) sections in the format of a marketing plan and describe the contents of the sections identified. (10 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Business Planning, Corporate Planning, Marketing Strategy, Strategic Management
- Level: Level 1
- Topic: Introduction to Business Strategy
- Series: NOV 2018
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- 20 Marks
CSMCE – OCT 2022 – L2 – Q2 – External Environmental Elements for Bank Planning
External elements affecting bank planning and their implications.
Find Related Questions by Tags, levels, etc.
Report an error
- 20 Marks
SMM – APRIL 2024 – L4 – Q6 – Evaluating Alternative Distribution Channels
Explain five criteria that can be used to evaluate alternative channels for distributing bank products and services, in the context of marketing strategy formulation.
Question
Distribution is a key element of Marketing Strategy formulation. In your role as the Head of Business Development of your Bank, your Deputy Managing Director-Operations, has asked you to to write a report explaining five (5) criteria that can be used to evaluate Alternative Channels of distributing bank products and services.
Find Related Questions by Tags, levels, etc.
Report an error
- 20 Marks
SMM – APRIL 2024 – L4 – Q5 – Financial Services, Inseparability, Customer Service Personnel, Marketing Strategy, Personnel Quality, Improvement Methods, Banking Sector, Ghanaian Context
Explain five ways a bank can maintain and improve the quality of its customer service personnel and their performance in service delivery, in the context of inseparability in financial services.
Question
One of the key characteristics of Financial Services is that of inseparability. The selling of the service cannot be separated from the individual rendering the service. This implies that Customer Service personnel constitute an important element of Financial Services Marketing Strategy. In your role as the Head of Customer Service in your Bank, your Chief Executive Officer has asked you to write a report explaining five (5) ways in which the bank can maintain and improve the quality of its personnel and their performance in Customer Service Delivery.
Find Related Questions by Tags, levels, etc.
Report an error
- 20 Marks
CSMCE – APR 2024 – L2 – Q6 – Relationship Marketing
Definition and importance of relationship marketing in financial services, with four reasons.
Find Related Questions by Tags, levels, etc.
Report an error
- 1 Marks
BMF – MAY 2015 – L1 – SA – Q16 – The Business Environment
Defining the process of grouping prospective buyers in marketing.
Find Related Questions by Tags, levels, etc.
- Tags: Consumer Behavior, Market Analysis, Market Segmentation, Marketing Strategy
- Level: Level 1
- Topic: The Business Environment
- Series: MAY 2015
Report an error
- 8 Marks
CSEG – Nov 2015 – L2 – Q5B – Marketing, operations and HR perspectives
Explain four different orientations organizations have towards customers.
Find Related Questions by Tags, levels, etc.
- Tags: Business philosophy, Customer orientation, Market approach, Marketing Strategy
- Level: Level 2
- Topic: Marketing, operations and HR perspectives
- Series: NOV 2015
Report an error
- 10 Marks
BMIS – Nov 2021 – L1 – Q2a – Introduction to business strategy
Explain the four stages of the product life cycle and their implications.
Question
Every product is said to go through a life cycle that has been classified into four stages. Therefore, in an attempt to reap the maximum benefits from a product or service, the marketer periodically determines the stage of the product/service in the life cycle to devise the appropriate strategies in that direction.
Required:
Explain FOUR (4) stages of a product life cycle. (10 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Marketing Strategy, Product Life Cycle, Product Management
- Level: Level 1
- Topic: Introduction to Business Strategy
- Series: NOV 2021
Report an error
- 6 Marks
BMIS – May 2020 – L1 – Q2b – Finance, R&D and marketing strategies
Match products to their probable stages in the product life cycle.
Question
A typical product life cycle has four main phases: introduction, growth, maturity, and decline.
Required:
Twelve products are listed below. Match these products to the stage they have probably reached in their life cycle, by filling in the following table.
Products:
- Online music downloads
- SMS messaging
- (Hand-written) postcards
- Personal identity cards using ‘iris-based’ technology
- Folding screen mobile phones
- Credit cards
- Personal computers
- Fifth generation (5G) mobile telephones
- Cheque books
- Typewriters
- Smart cards (in banking)
- E–Conferencing
Table:
| Introduction | Growth | Maturity | Decline |
|---|---|---|---|
Find Related Questions by Tags, levels, etc.
- Tags: Marketing Strategy, Product Life Cycle, Product Management
- Level: Level 1
- Topic: Finance, R&D and marketing strategies
- Series: MAY 2020
Report an error
- 10 Marks
BMIS – May 2019 – L1 – Q6b – Finance, R&D and marketing strategies
Outline and comment on the phases of a product life cycle.
Find Related Questions by Tags, levels, etc.
- Tags: Marketing Strategy, Product Life Cycle, Product Management
- Level: Level 1
- Topic: Finance, R&D and marketing strategies
- Series: MAY 2019
Report an error
- 20 Marks
BMIS – Nov 2018 – L1 – Q6 – Introduction to business strategy
Explain the relationship between corporate planning and marketing strategy and identify sections in a marketing plan.
Question
A Marketing Officer who has just been employed by NACAP Ltd has identified the need for a marketing plan for the company although the Managing Director and the wife, who own the business, do not share her view. She is convinced that there should be a corporate strategy to drive the marketing plan.
Required:
a) Explain FOUR (4) relationships between corporate planning and marketing strategy. (10 marks)
b) Identify FOUR (4) sections in the format of a marketing plan and describe the contents of the sections identified. (10 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Business Planning, Corporate Planning, Marketing Strategy, Strategic Management
- Level: Level 1
- Topic: Introduction to Business Strategy
- Series: NOV 2018
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