Marketing Plan – Knowsia

SMM – APR 2023 – L4 – Q1 – 5-Year Marketing Plan Amid High Rates

Develop a comprehensive 5-year marketing plan for a Ghanaian bank to increase assets and maximize profitability in the face of a 28% monetary policy rate and high interbank dollar rate of GHS10.7.

Question

The current Bank of Ghana monetary policy rate is 28% and the average interbank dollar rate of GHS10.7 is considered very high. These have implications for Ghanaian banks’ lending to their customers. In view of these challenges, you have been appointed the new Head of Business Development and your Managing Director has asked you to prepare a 5-year marketing plan to increase your assets portfolio and maximize your profitability. (40 marks)

Answer

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Tags: Assets Portfolio, Bank Lending, Business Development, Ghana Banking Sector, Interbank Rate, Marketing Plan, Monetary Policy Rate, Profitability
Level: Level 4

Topic: STRATEGIC PLANNING
Series: APR 2023

MFS – APR 2023 – L4 – Q2 – Main Elements of Marketing Plan for Retail Bank

Write a report as Head of Marketing explaining the main elements of a marketing plan for a retail bank.

Question

Preparation of marketing plan is very important for the achievement of marketing objectives in any retail business. In your role as the Head of Marketing of any retail bank of your choice, you have been asked by your Managing Director to write a report to explain briefly the main elements of a marketing plan for a retail bank

Answer

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Series: APR 2023

SCS – Nov 2020 – L3 – Q6 – Strategy implementation

Prepare a business plan extract for GGOH to meet one of ABGL’s recommendations, incorporating 2019 financial performance assumptions.

Question

As a Business Advisor, you have been contracted by the Management of GGOH to prepare a Business Plan to meet one of ABGL’s recommendations. For the purpose of this examination, you are required to prepare an extract based on the following structure:

Executive Summary
Body of the report
- Business description
- Business environment analysis
- Industry background
- Competitor analysis
Operating plans
- Marketing Plan
Management Summary
Financial Plan (You are expected to incorporate new assumptions based on the 2019 actual financial performance). (20 marks)

Answer

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Tags: Business Plan, Financial plan, Marketing Plan, Strategic Planning
Level: Level 3

Topic: Strategy implementation
Series: NOV 2020

BMIS – Nov 2015 – L1 – Q5 – Finance, R&D and marketing strategies

Describe the contents of a marketing plan, including executive summary, situation analysis, strategy, financial projections, and controls.

Question

You are employed by a local company, AllFresh Ltd, specializing in the production and sales of fresh fruit drinks. At a recent Management meeting, a 3-member team was selected to prepare a marketing plan for the company. Your letter appointing you as a member of the team also specifies that you will be chairman of the team.

Required:
Describe the contents of the marketing plan.

(20 marks)

Answer

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Tags: Implementation, Market Analysis, Marketing Plan, Strategy
Level: Level 1

Topic: Finance, R&D and marketing strategies
Series: NOV 2015

BMIS – May 2021 – L1 – Q2b – Finance, R&D and marketing strategies

Explain the marketing concept and four elements of a marketing plan for a company producing fresh, natural fruit drinks.

Question

You have been appointed as the leader of a five-member technical committee to prepare a marketing plan for your company, Quality Fresh Drinks Limited, which is well noted for the production and sale of fresh, natural fruit drinks.

Required:
i) Explain the marketing concept to the other members of the technical committee. (4 marks)
ii) Explain FOUR (4) elements of a marketing plan you would recommend to the technical committee. (8 marks)

Answer

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Tags: Customer Focus, Marketing Concept, Marketing Plan, Strategy, SWOT Analysis
Level: Level 1

Topic: Finance, R&D and marketing strategies
Series: MAY 2021

SMM – APR 2023 – L4 – Q1 – 5-Year Marketing Plan Amid High Rates

Develop a comprehensive 5-year marketing plan for a Ghanaian bank to increase assets and maximize profitability in the face of a 28% monetary policy rate and high interbank dollar rate of GHS10.7.

Question

Answer

Find Related Questions by Tags, levels, etc.

Tags: Assets Portfolio, Bank Lending, Business Development, Ghana Banking Sector, Interbank Rate, Marketing Plan, Monetary Policy Rate, Profitability
Level: Level 4

Topic: STRATEGIC PLANNING
Series: APR 2023

MFS – APR 2023 – L4 – Q2 – Main Elements of Marketing Plan for Retail Bank

Write a report as Head of Marketing explaining the main elements of a marketing plan for a retail bank.

Question

Answer

Find Related Questions by Tags, levels, etc.

Series: APR 2023

SCS – Nov 2020 – L3 – Q6 – Strategy implementation

Prepare a business plan extract for GGOH to meet one of ABGL’s recommendations, incorporating 2019 financial performance assumptions.

Question

Executive Summary
Body of the report
- Business description
- Business environment analysis
- Industry background
- Competitor analysis
Operating plans
- Marketing Plan
Management Summary
Financial Plan (You are expected to incorporate new assumptions based on the 2019 actual financial performance). (20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Business Plan, Financial plan, Marketing Plan, Strategic Planning
Level: Level 3

Topic: Strategy implementation
Series: NOV 2020

BMIS – Nov 2015 – L1 – Q5 – Finance, R&D and marketing strategies

Describe the contents of a marketing plan, including executive summary, situation analysis, strategy, financial projections, and controls.

Question

Required:
Describe the contents of the marketing plan.

(20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Implementation, Market Analysis, Marketing Plan, Strategy
Level: Level 1

Topic: Finance, R&D and marketing strategies
Series: NOV 2015

BMIS – May 2021 – L1 – Q2b – Finance, R&D and marketing strategies

Explain the marketing concept and four elements of a marketing plan for a company producing fresh, natural fruit drinks.

Question

Answer

Find Related Questions by Tags, levels, etc.

Tags: Customer Focus, Marketing Concept, Marketing Plan, Strategy, SWOT Analysis
Level: Level 1

Topic: Finance, R&D and marketing strategies
Series: MAY 2021

Question Tag: Marketing Plan

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SMM – APR 2023 – L4 – Q1 – 5-Year Marketing Plan Amid High Rates

Develop a comprehensive 5-year marketing plan for a Ghanaian bank to increase assets and maximize profitability in the face of a 28% monetary policy rate and high interbank dollar rate of GHS10.7.

MFS – APR 2023 – L4 – Q2 – Main Elements of Marketing Plan for Retail Bank

Write a report as Head of Marketing explaining the main elements of a marketing plan for a retail bank.

SCS – Nov 2020 – L3 – Q6 – Strategy implementation

Prepare a business plan extract for GGOH to meet one of ABGL’s recommendations, incorporating 2019 financial performance assumptions.

BMIS – Nov 2015 – L1 – Q5 – Finance, R&D and marketing strategies

Describe the contents of a marketing plan, including executive summary, situation analysis, strategy, financial projections, and controls.

BMIS – May 2021 – L1 – Q2b – Finance, R&D and marketing strategies

Explain the marketing concept and four elements of a marketing plan for a company producing fresh, natural fruit drinks.

SMM – APR 2023 – L4 – Q1 – 5-Year Marketing Plan Amid High Rates

Develop a comprehensive 5-year marketing plan for a Ghanaian bank to increase assets and maximize profitability in the face of a 28% monetary policy rate and high interbank dollar rate of GHS10.7.

MFS – APR 2023 – L4 – Q2 – Main Elements of Marketing Plan for Retail Bank

Write a report as Head of Marketing explaining the main elements of a marketing plan for a retail bank.

SCS – Nov 2020 – L3 – Q6 – Strategy implementation

Prepare a business plan extract for GGOH to meet one of ABGL’s recommendations, incorporating 2019 financial performance assumptions.

BMIS – Nov 2015 – L1 – Q5 – Finance, R&D and marketing strategies

Describe the contents of a marketing plan, including executive summary, situation analysis, strategy, financial projections, and controls.

BMIS – May 2021 – L1 – Q2b – Finance, R&D and marketing strategies

Explain the marketing concept and four elements of a marketing plan for a company producing fresh, natural fruit drinks.

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SMM – APR 2023 – L4 – Q1 – 5-Year Marketing Plan Amid High Rates

Develop a comprehensive 5-year marketing plan for a Ghanaian bank to increase assets and maximize profitability in the face of a 28% monetary policy rate and high interbank dollar rate of GHS10.7.

You're reporting an error for "SMM – APR 2023 – L4 – Q1 – 5-Year Marketing Plan Amid High Rates"

MFS – APR 2023 – L4 – Q2 – Main Elements of Marketing Plan for Retail Bank

Write a report as Head of Marketing explaining the main elements of a marketing plan for a retail bank.

You're reporting an error for "MFS – APR 2023 – L4 – Q2 – Main Elements of Marketing Plan for Retail Bank"

SCS – Nov 2020 – L3 – Q6 – Strategy implementation

Prepare a business plan extract for GGOH to meet one of ABGL’s recommendations, incorporating 2019 financial performance assumptions.

You're reporting an error for "SCS – Nov 2020 – L3 – Q6 – Strategy implementation"

BMIS – Nov 2015 – L1 – Q5 – Finance, R&D and marketing strategies

Describe the contents of a marketing plan, including executive summary, situation analysis, strategy, financial projections, and controls.

You're reporting an error for "BMIS – Nov 2015 – L1 – Q5 – Finance, R&D and marketing strategies"

BMIS – May 2021 – L1 – Q2b – Finance, R&D and marketing strategies

Explain the marketing concept and four elements of a marketing plan for a company producing fresh, natural fruit drinks.

You're reporting an error for "BMIS – May 2021 – L1 – Q2b – Finance, R&D and marketing strategies"

SMM – APR 2023 – L4 – Q1 – 5-Year Marketing Plan Amid High Rates

Develop a comprehensive 5-year marketing plan for a Ghanaian bank to increase assets and maximize profitability in the face of a 28% monetary policy rate and high interbank dollar rate of GHS10.7.

You're reporting an error for "SMM – APR 2023 – L4 – Q1 – 5-Year Marketing Plan Amid High Rates"

MFS – APR 2023 – L4 – Q2 – Main Elements of Marketing Plan for Retail Bank

Write a report as Head of Marketing explaining the main elements of a marketing plan for a retail bank.

You're reporting an error for "MFS – APR 2023 – L4 – Q2 – Main Elements of Marketing Plan for Retail Bank"

SCS – Nov 2020 – L3 – Q6 – Strategy implementation

Prepare a business plan extract for GGOH to meet one of ABGL’s recommendations, incorporating 2019 financial performance assumptions.

You're reporting an error for "SCS – Nov 2020 – L3 – Q6 – Strategy implementation"

BMIS – Nov 2015 – L1 – Q5 – Finance, R&D and marketing strategies

Describe the contents of a marketing plan, including executive summary, situation analysis, strategy, financial projections, and controls.

You're reporting an error for "BMIS – Nov 2015 – L1 – Q5 – Finance, R&D and marketing strategies"

BMIS – May 2021 – L1 – Q2b – Finance, R&D and marketing strategies

Explain the marketing concept and four elements of a marketing plan for a company producing fresh, natural fruit drinks.

You're reporting an error for "BMIS – May 2021 – L1 – Q2b – Finance, R&D and marketing strategies"

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