Question Tag: Market Segmentation
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+ past questions and counting.
- 20 Marks
CSMCE – APRIL 2024 – L2 – Q2 – Characteristics Companies Seek in Banks
List and explain four characteristics that companies prioritize when selecting a bank.
Question
All companies in choosing a bank, look for certain characteristics in the services offered and rank these in order of importance. List and explain four (4) of these characteristics that a company requires from its bank.
[20 marks]
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- 1 Marks
BMF – MAY 2015 – L1 – SA – Q16 – The Business Environment
Defining the process of grouping prospective buyers in marketing.
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- Tags: Consumer Behavior, Market Analysis, Market Segmentation, Marketing Strategy
- Level: Level 1
- Topic: The Business Environment
- Series: MAY 2015
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- 10 Marks
SCS – Nov 2021 – L3 – Q5 – Internal Analysis
Prepare a business plan extract with a focus on competitive and market analysis of COM Ltd.
Question
A level 300 student in the University of Ghana has approached you to assist her with her project work. She is undertaking a study of COM as a business case and she would need guidance on specific areas in the preparation of a business plan.
Required:
Prepare an extract of a business plan on the following based on the company, COM:
a) Competitive Analysis (5 marks)
b) Market Analysis (5 marks)
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- 1 Marks
BMF – May 2023 – L1 – SA – Q12 – The Business Environment
Identify a non-basis for market segmentation in strategic management.
Question
Market segmentation is important for strategic management. Which of the following is NOT a basis for market segmentation?
A. Customer
B. Products function
C. Geographical area
D. Demographic factors
E. Competitive activities
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- Tags: Consumer Behavior, Market Segmentation, Strategic Management
- Level: Level 1
- Topic: The Business Environment
- Series: MAY 2023
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- 15 Marks
MA – Nov 2018 – L2 – Q4 – Cost-volume-profit (CVP) analysis
Calculation and analysis of price discrimination strategy and its impact on contribution and profit.
Question
Oliso Ltd manufactures and sells an executive game for two distinct markets in which it currently has a monopoly. The fixed costs of production per month are GH¢20,000, and variable costs per unit produced, and sold, are GH¢40. The monthly sales can be thought of as X, where X = X1 + X2, with X1 and X2 denoting monthly sales in their respective markets. Detailed market research has revealed the demand functions in the markets are to be as follows, with prices shown as P1 and P2:
- Market 1: P1 = 55 − 0.05X1
- Market 2: P2 = 200 − 0.2X2
The price is currently GH¢50 per game in both markets, and the Management Accountant believes there should be price discrimination.
Required:
a) Explain the term ‘price-discrimination’ and explain THREE (3) conditions that are necessary for the successful operation of this pricing strategy. (5 marks)
b) Calculate the price to charge in each market, and the quantity to produce (and sell) each month, to maximise profit. (4 marks)
c) Calculate the Total Monthly Contribution for each market at the price and quantities calculated in part (a) and the maximum monthly profit in total. (3 marks)
d) Write brief notes to the Management Accountant to explain how this pricing strategy would change if new competitors enter the market and suggest other pricing strategies which the business may have to consider, as well as pricing strategies that a new competitor may use. (3 marks)
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- 14 Marks
BMIS – Nov 2016 – L1 – Q1b – Competitive forces and markets
Identify bases and conditions for successful market segmentation for a global clothing manufacturer.
Question
Bisclothing manufactures clothing for the global market and has decided to segment the market to be able to serve its customers well. Your task is to:
i) State THREE bases for segmenting the global clothing market of Bisclothing. (6 marks)
ii) State FOUR conditions that Bisclothing can use to ensure a successful segmentation process for the company. (8 marks)
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- Tags: Global Market, Market Segmentation, Segmentation Bases, Segmentation Conditions
- Level: Level 1
- Topic: Competitive forces and markets
- Series: NOV 2016
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- 20 Marks
BMIS – May 2017 – L1 – Q6 – Operations strategy
Explain the concept of market segmentation and describe the main types of segmentation used in marketing.
Question
Markets are not homogeneous. A company cannot connect with all customers in large, broad, or diverse markets. Consumers vary on many dimensions and often can be grouped according to one or more characteristics. A company needs to identify which market segment it can serve effectively.
Required: Explain:
i) Market segment. (4 marks)
ii) Geographic segmentation. (4 marks)
iii) Demographic segmentation. (4 marks)
iv) Psychographic segmentation. (4 marks)
v) Behavioral segmentation. (4 marks)
(Total: 20 marks)
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- 20 Marks
CSMCE – APRIL 2024 – L2 – Q2 – Characteristics Companies Seek in Banks
List and explain four characteristics that companies prioritize when selecting a bank.
Question
All companies in choosing a bank, look for certain characteristics in the services offered and rank these in order of importance. List and explain four (4) of these characteristics that a company requires from its bank.
[20 marks]
Find Related Questions by Tags, levels, etc.
Report an error
- 1 Marks
BMF – MAY 2015 – L1 – SA – Q16 – The Business Environment
Defining the process of grouping prospective buyers in marketing.
Find Related Questions by Tags, levels, etc.
- Tags: Consumer Behavior, Market Analysis, Market Segmentation, Marketing Strategy
- Level: Level 1
- Topic: The Business Environment
- Series: MAY 2015
Report an error
- 10 Marks
SCS – Nov 2021 – L3 – Q5 – Internal Analysis
Prepare a business plan extract with a focus on competitive and market analysis of COM Ltd.
Question
A level 300 student in the University of Ghana has approached you to assist her with her project work. She is undertaking a study of COM as a business case and she would need guidance on specific areas in the preparation of a business plan.
Required:
Prepare an extract of a business plan on the following based on the company, COM:
a) Competitive Analysis (5 marks)
b) Market Analysis (5 marks)
Find Related Questions by Tags, levels, etc.
Report an error
- 1 Marks
BMF – May 2023 – L1 – SA – Q12 – The Business Environment
Identify a non-basis for market segmentation in strategic management.
Question
Market segmentation is important for strategic management. Which of the following is NOT a basis for market segmentation?
A. Customer
B. Products function
C. Geographical area
D. Demographic factors
E. Competitive activities
Find Related Questions by Tags, levels, etc.
- Tags: Consumer Behavior, Market Segmentation, Strategic Management
- Level: Level 1
- Topic: The Business Environment
- Series: MAY 2023
Report an error
- 15 Marks
MA – Nov 2018 – L2 – Q4 – Cost-volume-profit (CVP) analysis
Calculation and analysis of price discrimination strategy and its impact on contribution and profit.
Question
Oliso Ltd manufactures and sells an executive game for two distinct markets in which it currently has a monopoly. The fixed costs of production per month are GH¢20,000, and variable costs per unit produced, and sold, are GH¢40. The monthly sales can be thought of as X, where X = X1 + X2, with X1 and X2 denoting monthly sales in their respective markets. Detailed market research has revealed the demand functions in the markets are to be as follows, with prices shown as P1 and P2:
- Market 1: P1 = 55 − 0.05X1
- Market 2: P2 = 200 − 0.2X2
The price is currently GH¢50 per game in both markets, and the Management Accountant believes there should be price discrimination.
Required:
a) Explain the term ‘price-discrimination’ and explain THREE (3) conditions that are necessary for the successful operation of this pricing strategy. (5 marks)
b) Calculate the price to charge in each market, and the quantity to produce (and sell) each month, to maximise profit. (4 marks)
c) Calculate the Total Monthly Contribution for each market at the price and quantities calculated in part (a) and the maximum monthly profit in total. (3 marks)
d) Write brief notes to the Management Accountant to explain how this pricing strategy would change if new competitors enter the market and suggest other pricing strategies which the business may have to consider, as well as pricing strategies that a new competitor may use. (3 marks)
Find Related Questions by Tags, levels, etc.
Report an error
- 14 Marks
BMIS – Nov 2016 – L1 – Q1b – Competitive forces and markets
Identify bases and conditions for successful market segmentation for a global clothing manufacturer.
Question
Bisclothing manufactures clothing for the global market and has decided to segment the market to be able to serve its customers well. Your task is to:
i) State THREE bases for segmenting the global clothing market of Bisclothing. (6 marks)
ii) State FOUR conditions that Bisclothing can use to ensure a successful segmentation process for the company. (8 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Global Market, Market Segmentation, Segmentation Bases, Segmentation Conditions
- Level: Level 1
- Topic: Competitive forces and markets
- Series: NOV 2016
Report an error
- 20 Marks
BMIS – May 2017 – L1 – Q6 – Operations strategy
Explain the concept of market segmentation and describe the main types of segmentation used in marketing.
Question
Markets are not homogeneous. A company cannot connect with all customers in large, broad, or diverse markets. Consumers vary on many dimensions and often can be grouped according to one or more characteristics. A company needs to identify which market segment it can serve effectively.
Required: Explain:
i) Market segment. (4 marks)
ii) Geographic segmentation. (4 marks)
iii) Demographic segmentation. (4 marks)
iv) Psychographic segmentation. (4 marks)
v) Behavioral segmentation. (4 marks)
(Total: 20 marks)
Find Related Questions by Tags, levels, etc.
Report an error
