- 15 Marks
BMIS – May 2017 – L1 – Q2a – Competitive forces and markets
Explain how Porter’s Five Forces can assess industry attractiveness.
Question
a) Charis Shoes Ltd has been in existence for 5 years. The Board of Charis Shoes Ltd needs a report on examination of the industry’s attractiveness.
Attractiveness in this context according to the board refers to the overall industry profitability.
Required:
Explain how the Porters Five Forces model can be used to assess the attractiveness of the industry in which Charis Shoes Ltd operates. (15 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Industry Analysis, Market Attractiveness, Porter’s Five Forces
- Level: Level 1
- Topic: Competitive forces and markets
- Series: MAY 2017
