- 20 Marks
MFS – APR 2023 – L4 – Q2 – Main Elements of Marketing Plan for Retail Bank
Write a report as Head of Marketing explaining the main elements of a marketing plan for a retail bank.
Question
Preparation of marketing plan is very important for the achievement of marketing objectives in any retail business. In your role as the Head of Marketing of any retail bank of your choice, you have been asked by your Managing Director to write a report to explain briefly the main elements of a marketing plan for a retail bank
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