Question Tag: Ghana Banking

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  • 25 Marks

CIBGH – POM 2020 – L1 – Q4 – Transformational Leadership in Banking

Define transformational leadership, list five personal qualities of a transformational leader, and describe five strategies a transformational leader can implement to reposition a distressed bank strategically in Ghana.

Leadership is an influence relationship between the leader and the subordinate (s) to jointly create the desired change in an organization.

a. Define “transformational leadership”?

b. List five (5) personal qualities that a transformational leader must possess.

c. Describe five (5) strategies that a transformational leader can implement to re-position a distress bank strategically in Ghana?

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  • 20 Marks

EOB – APR 2023 – L1 – Q2 – Advantages of Guarantees as Security

Explain four advantages of using guarantees as security.

State and explain any four advantages with the use of guarantees as security.

(20 marks)

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  • 20 Marks

EOB – APR 2023 – L1 – Q1 – Risks in Cheque Operations for Paying Bank

Discuss five risks faced by a paying bank in cheque operations.

With reference to cheque operations, state and discuss any five risks faced by a paying bank.

(20 marks)

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  • 40 Marks

SMM – APR 2024 – L4 – Q1 – Development of 5-Year Strategic Marketing Plan for New Investment Product

Develop a 5-Year Strategic Marketing Plan for a new investment product targeted at high-net-worth bond holders affected by Ghana's DDEP, focusing on value creation in the banking sector.

Any investment decision should be aimed at a coherent objective of creating value. As a result of Ghana’s Domestic Debt Exchange Programme (DDEEP), the value of Government of Ghana Bonds as well as sales has reduced considerably. Potential and existing investors who are highnetwork individuals are now diversifying their investments from the bonds.

Your Bank after market research on bonds purchased has decided to develop a new investment product targeted at those potential and existing bond holders. The success of any New Product Development includes the development of a Strategic Marketing Plan for the product. As the Head of Business Development of your Bank, you have been asked by the Chairman of the Product Development Committee to develop a 5-Year Strategic Marketing Plan for the new product.

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  • 20 Marks

MFS – APR 2024 – L4 – Q8 – Factors in Designing Retail Bank Branches

Explain six factors a bank should consider when designing retail branches, emphasizing physical evidence's role in conveying service nature and evoking emotional responses.

Having selected a Retail Branch location, the bank needs to decide on the design of the branch, both inside and outside. This is because Physical Evidence conveys the nature of the service involved, reassures customers and also engenders emotional reaction through sensory and symbolic blends. As the Head of the Retail Department of a bank planning an organic growth, the Chairman of the Branch Development Committee has asked you to submit a report explaining six (6) factors the bank needs to take into consideration in designing the branches.

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  • 20 Marks

Q2 – Marketing of Financial Services – Level IV – Relative Importance of Distribution Channels in Retail Banking

Explain the relative importance of five channels for distributing Retail Banking products.

Distribution Strategies make the product available when and where the market wants it. In your role as the Head of Retail Banking Department of your Bank, your Managing Director has asked you to submit a report explaining the relative importance of five (5) channels for distributing Retail Banking products.

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  • 20 Marks

Q1 – Marketing of Financial Services – Level IV – Benefits and Negative Image of Direct Marketing in Retail Banking

Benefits and Negative Image of Direct Marketing in Retail Banking

Direct Marketing is a key factor in the promotion of Retail Banking products and services. In your role as the Head of Marketing in your bank, your Chief Executive Officer has asked you to submit a paper explaining four (4) benefits of Direct Marketing and two (2) reasons for its negative image.

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  • 20 Marks

MFS – APR 2024 – L4 – Q5 – Benefits of Competitor Analysis

Explain four key benefits from understanding competitors' activities

Key to gaining a sustainable Competitive Advantage over a bank’s competitors is through Competior Analysis. In your role as the Head of Marketing of your Bank who needs some resources to enable you conduct effective Competior Analysis, you are to submit a paper to your Chief Executive Officer explaining the four (4) key benefits the bank will derive from understanding the activities of your competitors.

(20 marks)

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  • 20 Marks

MFS – APR 2024 – L4 – Q2 – Importance of Distribution Channels for Retail Banking

Explain the relative importance of five channels for distributing Retail Banking products

Distribution Strategies make the product available when and where the market wants it. In your role as the Head of Retail Banking Department of your Bank, your Managing Director has asked you to submit a report explaining the relative importance of five (5) channels for distributing Retail Banking products.

(20 marks)

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  • 20 Marks

MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing

Explain four benefits of Direct Marketing for Retail Banking and two reasons for its negative image.

Direct Marketing is a key factor in the promotion of Retail Banking products and services. In your role as the Head of Marketing in your bank, your Chief Executive Officer has asked you to submit a paper explaining four (4) benefits of Direct Marketing and two (2) reasons for its negative image.

(20 marks)

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  • 25 Marks

CIBGH – POM 2020 – L1 – Q4 – Transformational Leadership in Banking

Define transformational leadership, list five personal qualities of a transformational leader, and describe five strategies a transformational leader can implement to reposition a distressed bank strategically in Ghana.

Leadership is an influence relationship between the leader and the subordinate (s) to jointly create the desired change in an organization.

a. Define “transformational leadership”?

b. List five (5) personal qualities that a transformational leader must possess.

c. Describe five (5) strategies that a transformational leader can implement to re-position a distress bank strategically in Ghana?

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  • 20 Marks

EOB – APR 2023 – L1 – Q2 – Advantages of Guarantees as Security

Explain four advantages of using guarantees as security.

State and explain any four advantages with the use of guarantees as security.

(20 marks)

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  • 20 Marks

EOB – APR 2023 – L1 – Q1 – Risks in Cheque Operations for Paying Bank

Discuss five risks faced by a paying bank in cheque operations.

With reference to cheque operations, state and discuss any five risks faced by a paying bank.

(20 marks)

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  • 40 Marks

SMM – APR 2024 – L4 – Q1 – Development of 5-Year Strategic Marketing Plan for New Investment Product

Develop a 5-Year Strategic Marketing Plan for a new investment product targeted at high-net-worth bond holders affected by Ghana's DDEP, focusing on value creation in the banking sector.

Any investment decision should be aimed at a coherent objective of creating value. As a result of Ghana’s Domestic Debt Exchange Programme (DDEEP), the value of Government of Ghana Bonds as well as sales has reduced considerably. Potential and existing investors who are highnetwork individuals are now diversifying their investments from the bonds.

Your Bank after market research on bonds purchased has decided to develop a new investment product targeted at those potential and existing bond holders. The success of any New Product Development includes the development of a Strategic Marketing Plan for the product. As the Head of Business Development of your Bank, you have been asked by the Chairman of the Product Development Committee to develop a 5-Year Strategic Marketing Plan for the new product.

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  • 20 Marks

MFS – APR 2024 – L4 – Q8 – Factors in Designing Retail Bank Branches

Explain six factors a bank should consider when designing retail branches, emphasizing physical evidence's role in conveying service nature and evoking emotional responses.

Having selected a Retail Branch location, the bank needs to decide on the design of the branch, both inside and outside. This is because Physical Evidence conveys the nature of the service involved, reassures customers and also engenders emotional reaction through sensory and symbolic blends. As the Head of the Retail Department of a bank planning an organic growth, the Chairman of the Branch Development Committee has asked you to submit a report explaining six (6) factors the bank needs to take into consideration in designing the branches.

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  • 20 Marks

Q2 – Marketing of Financial Services – Level IV – Relative Importance of Distribution Channels in Retail Banking

Explain the relative importance of five channels for distributing Retail Banking products.

Distribution Strategies make the product available when and where the market wants it. In your role as the Head of Retail Banking Department of your Bank, your Managing Director has asked you to submit a report explaining the relative importance of five (5) channels for distributing Retail Banking products.

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  • 20 Marks

Q1 – Marketing of Financial Services – Level IV – Benefits and Negative Image of Direct Marketing in Retail Banking

Benefits and Negative Image of Direct Marketing in Retail Banking

Direct Marketing is a key factor in the promotion of Retail Banking products and services. In your role as the Head of Marketing in your bank, your Chief Executive Officer has asked you to submit a paper explaining four (4) benefits of Direct Marketing and two (2) reasons for its negative image.

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  • 20 Marks

MFS – APR 2024 – L4 – Q5 – Benefits of Competitor Analysis

Explain four key benefits from understanding competitors' activities

Key to gaining a sustainable Competitive Advantage over a bank’s competitors is through Competior Analysis. In your role as the Head of Marketing of your Bank who needs some resources to enable you conduct effective Competior Analysis, you are to submit a paper to your Chief Executive Officer explaining the four (4) key benefits the bank will derive from understanding the activities of your competitors.

(20 marks)

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  • 20 Marks

MFS – APR 2024 – L4 – Q2 – Importance of Distribution Channels for Retail Banking

Explain the relative importance of five channels for distributing Retail Banking products

Distribution Strategies make the product available when and where the market wants it. In your role as the Head of Retail Banking Department of your Bank, your Managing Director has asked you to submit a report explaining the relative importance of five (5) channels for distributing Retail Banking products.

(20 marks)

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  • 20 Marks

MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing

Explain four benefits of Direct Marketing for Retail Banking and two reasons for its negative image.

Direct Marketing is a key factor in the promotion of Retail Banking products and services. In your role as the Head of Marketing in your bank, your Chief Executive Officer has asked you to submit a paper explaining four (4) benefits of Direct Marketing and two (2) reasons for its negative image.

(20 marks)

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