Question Tag: Financial Services

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  • 20 Marks

SMM – OCT 2022 – L4 – Q6 – Challenges in Distribution of Bank Services

Explain any four challenges to the distribution of bank services in the context of preparing a paper for the Branch Development Committee.

A distribution channel for services can be defined as any means of increasing the availability or accessibility of a service. As a Head of Marketing of your Bank, your Bank’s Chairman of Branch Development Committee has asked you to submit a paper to explain any four challenges to the distribution of Bank services.

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  • 20 Marks

SMM – OCT 2022 – L4 – Q3 – New Product Development Processes by Booz Allen Hamilton

As Head of Marketing, write a report explaining the New Product Development processes suggested by Booz, Allen and Hamilton for developing new electronic banking products.

The future of banking and consequently of bank marketing will be shaped by changes in the external macro-and micro-environments in which banks operate. The macro-environmental force that has and is still expected to have the most far-reaching impact on the banking industry is technological change. In fact, the development of innovative technological products may affect the marketing strategies of the financial service industry in general and banks in particular. In your role as the Head of Marketing of your Bank, the Chairman of your Product Development Committee (PDC) has asked you to write a report explaining to the committee the pragmatic and operationally-useful New Product Development processes suggested by Booz, Allen and Hamilton for the committee to be properly informed in the development of new electronic products.

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  • 20 Marks

MFS – APR 2023 – L4 – Q2 – Main Elements of Marketing Plan for Retail Bank

Write a report as Head of Marketing explaining the main elements of a marketing plan for a retail bank.

Preparation of marketing plan is very important for the achievement of marketing objectives in any retail business. In your role as the Head of Marketing of any retail bank of your choice, you have been asked by your Managing Director to write a report to explain briefly the main elements of a marketing plan for a retail bank

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  • 20 Marks

MOFS – APRIL 2023 – L4 – Q1 – Steps of the Selling Process in Financial Services

As Head of Business Development, write a report explaining the steps of the selling process in financial services marketing, focusing on how personal selling generates new business.

Personal selling is a key promotional and distribution tool in in financial services marketing. A lot of new business can be gained through person selling which adopt the six selling processes. As the Head of Business Development of your Bank, your Executive Director, Client Services has asked you to write a report to explain briefly the steps of the selling process.

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  • 20 Marks

CSMCE – APR 2023 – L2 – Q1 – Market Segmentation Techniques for Corporate Customers

List four market segmentation techniques for corporate customers and discuss two.

List any four market segmentation techniques for corporate (business) customers and discuss any two.

(20 marks)

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  • 20 Marks

SMM – APRIL 2024 – L4 – Q5 – Financial Services, Inseparability, Customer Service Personnel, Marketing Strategy, Personnel Quality, Improvement Methods, Banking Sector, Ghanaian Context

Explain five ways a bank can maintain and improve the quality of its customer service personnel and their performance in service delivery, in the context of inseparability in financial services.

One of the key characteristics of Financial Services is that of inseparability. The selling of the service cannot be separated from the individual rendering the service. This implies that Customer Service personnel constitute an important element of Financial Services Marketing Strategy. In your role as the Head of Customer Service in your Bank, your Chief Executive Officer has asked you to write a report explaining five (5) ways in which the bank can maintain and improve the quality of its personnel and their performance in Customer Service Delivery.

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  • 20 Marks

SMM – APR 2024 – L4 – Q4 – Internal Marketing Communications

Write a memorandum explaining the importance of internal marketing communications in banks and prepare an outline of an internal marketing plan for presentation.

The increased recognition and use of Internal Marketing Communications by banks throughout the world suggests that Bank employees can be regarded as an important but often neglected target audience. In your role as the Head of Marketing and Corporate Affairs Department in your Bank, write write a memorandum on the subject to be sent to the Head of Human Resource. Explain briefly why Internal Marketing Communications are important. Prepare an outline of an Internal Marketing Plan for presentation at the next Management meeting.

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  • 20 Marks

SMM – APR 2024 – L4 – Q3 – Price Elasticity in Banking Products

Explain five reasons why demand for some banking products price elastic is while for others it is price inelastic, in the context of training Treasury Officers.

In your role as the Head of Marketing in your Bank, your Head of Human Resource Management has asked you to run a workshop for newly recruited Treasury Officers. Explain with five (5) reasons why the demand for some banking products is Price Elastic and the demand for others Price Inelastic.

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  • 20 Marks

MFS – APR 2024 – L4 – Q7 – Consumer Buyer Behaviors in Financial Services

Explain five factors that could affect a potential retail customer's choice of a retail bank, in the context of consumer buyer behaviors in financial services.

The essence of Marketing revolves around identifying and satisfying customer needs.Therefore, understanding the consumer and organizational buying behavior and the various stages in the buying process is a prerequisite for successful selling. Consumer Buyer Behaviurs in Financial Services affect the choice of a retail bank. In your role as the Head of Retail Banking Department of your Bank, you are to submit a paper to your General Manager. Client Service, explaining five (5) factors that could affect the choice of a Retail Bank by a potential retail customer.

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  • 20 Marks

CSMCE – APR 2024 – L2 – Q6 – Relationship Marketing

Define Relationship Marketing and explain four reasons why it is important in marketing financial services.

(a) Define Relationship Marketing.                                                                                                                                                                              (b) Explain, giving four (4) reasons, why Relationship Marketing is important in the Marketing of Financial Services.

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  • 20 Marks

SMM – OCT 2022 – L4 – Q6 – Challenges in Distribution of Bank Services

Explain any four challenges to the distribution of bank services in the context of preparing a paper for the Branch Development Committee.

A distribution channel for services can be defined as any means of increasing the availability or accessibility of a service. As a Head of Marketing of your Bank, your Bank’s Chairman of Branch Development Committee has asked you to submit a paper to explain any four challenges to the distribution of Bank services.

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  • 20 Marks

SMM – OCT 2022 – L4 – Q3 – New Product Development Processes by Booz Allen Hamilton

As Head of Marketing, write a report explaining the New Product Development processes suggested by Booz, Allen and Hamilton for developing new electronic banking products.

The future of banking and consequently of bank marketing will be shaped by changes in the external macro-and micro-environments in which banks operate. The macro-environmental force that has and is still expected to have the most far-reaching impact on the banking industry is technological change. In fact, the development of innovative technological products may affect the marketing strategies of the financial service industry in general and banks in particular. In your role as the Head of Marketing of your Bank, the Chairman of your Product Development Committee (PDC) has asked you to write a report explaining to the committee the pragmatic and operationally-useful New Product Development processes suggested by Booz, Allen and Hamilton for the committee to be properly informed in the development of new electronic products.

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  • 20 Marks

MFS – APR 2023 – L4 – Q2 – Main Elements of Marketing Plan for Retail Bank

Write a report as Head of Marketing explaining the main elements of a marketing plan for a retail bank.

Preparation of marketing plan is very important for the achievement of marketing objectives in any retail business. In your role as the Head of Marketing of any retail bank of your choice, you have been asked by your Managing Director to write a report to explain briefly the main elements of a marketing plan for a retail bank

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  • 20 Marks

MOFS – APRIL 2023 – L4 – Q1 – Steps of the Selling Process in Financial Services

As Head of Business Development, write a report explaining the steps of the selling process in financial services marketing, focusing on how personal selling generates new business.

Personal selling is a key promotional and distribution tool in in financial services marketing. A lot of new business can be gained through person selling which adopt the six selling processes. As the Head of Business Development of your Bank, your Executive Director, Client Services has asked you to write a report to explain briefly the steps of the selling process.

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  • 20 Marks

CSMCE – APR 2023 – L2 – Q1 – Market Segmentation Techniques for Corporate Customers

List four market segmentation techniques for corporate customers and discuss two.

List any four market segmentation techniques for corporate (business) customers and discuss any two.

(20 marks)

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  • 20 Marks

SMM – APRIL 2024 – L4 – Q5 – Financial Services, Inseparability, Customer Service Personnel, Marketing Strategy, Personnel Quality, Improvement Methods, Banking Sector, Ghanaian Context

Explain five ways a bank can maintain and improve the quality of its customer service personnel and their performance in service delivery, in the context of inseparability in financial services.

One of the key characteristics of Financial Services is that of inseparability. The selling of the service cannot be separated from the individual rendering the service. This implies that Customer Service personnel constitute an important element of Financial Services Marketing Strategy. In your role as the Head of Customer Service in your Bank, your Chief Executive Officer has asked you to write a report explaining five (5) ways in which the bank can maintain and improve the quality of its personnel and their performance in Customer Service Delivery.

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  • 20 Marks

SMM – APR 2024 – L4 – Q4 – Internal Marketing Communications

Write a memorandum explaining the importance of internal marketing communications in banks and prepare an outline of an internal marketing plan for presentation.

The increased recognition and use of Internal Marketing Communications by banks throughout the world suggests that Bank employees can be regarded as an important but often neglected target audience. In your role as the Head of Marketing and Corporate Affairs Department in your Bank, write write a memorandum on the subject to be sent to the Head of Human Resource. Explain briefly why Internal Marketing Communications are important. Prepare an outline of an Internal Marketing Plan for presentation at the next Management meeting.

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  • 20 Marks

SMM – APR 2024 – L4 – Q3 – Price Elasticity in Banking Products

Explain five reasons why demand for some banking products price elastic is while for others it is price inelastic, in the context of training Treasury Officers.

In your role as the Head of Marketing in your Bank, your Head of Human Resource Management has asked you to run a workshop for newly recruited Treasury Officers. Explain with five (5) reasons why the demand for some banking products is Price Elastic and the demand for others Price Inelastic.

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  • 20 Marks

MFS – APR 2024 – L4 – Q7 – Consumer Buyer Behaviors in Financial Services

Explain five factors that could affect a potential retail customer's choice of a retail bank, in the context of consumer buyer behaviors in financial services.

The essence of Marketing revolves around identifying and satisfying customer needs.Therefore, understanding the consumer and organizational buying behavior and the various stages in the buying process is a prerequisite for successful selling. Consumer Buyer Behaviurs in Financial Services affect the choice of a retail bank. In your role as the Head of Retail Banking Department of your Bank, you are to submit a paper to your General Manager. Client Service, explaining five (5) factors that could affect the choice of a Retail Bank by a potential retail customer.

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  • 20 Marks

CSMCE – APR 2024 – L2 – Q6 – Relationship Marketing

Define Relationship Marketing and explain four reasons why it is important in marketing financial services.

(a) Define Relationship Marketing.                                                                                                                                                                              (b) Explain, giving four (4) reasons, why Relationship Marketing is important in the Marketing of Financial Services.

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