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SMM – OCT 2022 – L4 – Q5 – Pricing Strategies for New and Existing Banking Products

As Head of Marketing, write a memo to the Head of Treasury on two pricing strategies for new banking products and three for existing products.

Pricing decisions may relate to pricing new products or changing prices of existing products (Pezzullo, 1993). As the Head of Marketing of your Bank, write a memo to your Head of Treasury on two pricing strategies for only new products and three other pricing strategies that may be used for existing products.

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CSMCE – APR 2023 – L2 – Q5 – Product Positioning and Criteria

Define product positioning and discuss three criteria for effective positioning.

What is Product Positioning? Discuss any three criteria required for effective positioning of a product.

(20 marks)

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BMF – Mar July 2020 – L1 – SA – Q13 – Basics of Business Finance and Financial Markets

Identifying the field not utilized in financial engineering.

Financial engineering draws tools and knowledge to develop new and innovative financial products from the following fields, EXCEPT
A. Statistics
B. Management
C. Computer science
D. Economics
E. Applied mathematics

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SMM – OCT 2022 – L4 – Q5 – Pricing Strategies for New and Existing Banking Products

As Head of Marketing, write a memo to the Head of Treasury on two pricing strategies for new banking products and three for existing products.

Pricing decisions may relate to pricing new products or changing prices of existing products (Pezzullo, 1993). As the Head of Marketing of your Bank, write a memo to your Head of Treasury on two pricing strategies for only new products and three other pricing strategies that may be used for existing products.

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CSMCE – APR 2023 – L2 – Q5 – Product Positioning and Criteria

Define product positioning and discuss three criteria for effective positioning.

What is Product Positioning? Discuss any three criteria required for effective positioning of a product.

(20 marks)

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BMF – Mar July 2020 – L1 – SA – Q13 – Basics of Business Finance and Financial Markets

Identifying the field not utilized in financial engineering.

Financial engineering draws tools and knowledge to develop new and innovative financial products from the following fields, EXCEPT
A. Statistics
B. Management
C. Computer science
D. Economics
E. Applied mathematics

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You're reporting an error for "BMF – Mar July 2020 – L1 – SA – Q13 – Basics of Business Finance and Financial Markets"

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