- 20 Marks
MFS – APR 2024 – L4 – Q8 – Factors in Designing Retail Branches
Explain six factors to consider in designing bank branches.
Question
Having selected a Retail Branch location, the bank needs to decide on the design of the branch, both inside and outside. This is because Physical Evidence conveys the nature of the service involved, reassures customers and also engenders emotional reaction through sensory and symbolic blends. As the Head of the Retail Department of a bank planning an organic growth, the Chairman of the Branch Development Committee has asked you to submit a report explaining six (6) factors the bank needs to take into consideration in designing the branches.
(20 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Branch Design, Factors, Organic Growth, Physical Evidence, Retail Branch
- Level: Level 4
- Topic: THE RETAIL OUTLET ENVIRONMENT
- Series: APR 2024
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