- 20 Marks
POM – OCT 2022 – L1 – Q1 – Business Environment in Banking
Discuss the external and internal environments of a bank, factors influencing them, and how SWOT analysis can drive changes in Ghana's banking sector.
Question
The Ghanaian business environment has become very dynamic, hence all managers of business
organizations must be conversant with the factors, rate of change and effects on the economy.
(a) Describe what is meant by the external environment and the internal environment of a named bank? [5 Marks]
(b) List any three (3) factors of the internal environment and two (2) factors of the external environment and mention their importance in managing a bank? [10 Marks]
(c) List and explain with examples, how SWOT Analysis can bring about change(s) of the banking industry of Ghana? [10 Marks]
[Total Marks – 25]
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