- 20 Marks
SMM – OCT 2022 – L4 – Q5 – Pricing Strategies for New and Existing Banking Products
As Head of Marketing, write a memo to the Head of Treasury on two pricing strategies for new banking products and three for existing products.
Question
Pricing decisions may relate to pricing new products or changing prices of existing products (Pezzullo, 1993). As the Head of Marketing of your Bank, write a memo to your Head of Treasury on two pricing strategies for only new products and three other pricing strategies that may be used for existing products.
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