- 20 Marks
MFS – OCT 2022 – L4 – Q7 – Arguments for and Against Longer Branch Opening Hours
Write a report justifying three arguments in favour of longer branch opening hours and two potential disadvantages.
Question
A distribution channel for service can be defined as any means of increasing the availability or accessibility of a service that also increases its use or the revenues from its use (Pezzullo, M.A. (1993). One of the strategies banks have been adopting to improve their overall branch delivery system is long opening hours thus attempting to provide a service when the customer requires since retailing is based on convenience. In your role as the Head of Retail Banking Department of your Bank, you have been asked to write a report to your Managing Director justifying three arguments in favour of longer branch opening hours and two potential disadvantages.
(20 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Advantages, Branch Delivery, Disadvantages, Distribution Channels, Longer Opening Hours
- Level: Level 4
- Topic: DEFINITION OF RETAILING
- Series: OCT 2022
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