Direct Marketing

Q1 – Marketing of Financial Services – Level IV – Benefits and Negative Image of Direct Marketing in Retail Banking

Benefits and Negative Image of Direct Marketing in Retail Banking

Question

Direct Marketing is a key factor in the promotion of Retail Banking products and services. In your role as the Head of Marketing in your bank, your Chief Executive Officer has asked you to submit a paper explaining four (4) benefits of Direct Marketing and two (2) reasons for its negative image.

Answer

Find Related Questions by Tags, levels, etc.

Tags: Customer Engagement, Direct Marketing, Ghana Banking, Promotion, Retail Banking
Level: Level 4

Topic: Direct Mail, PROMOTION, Retail Banking
Series: APR 2024

MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing

Explain four benefits of Direct Marketing for Retail Banking and two reasons for its negative image.

Question

(20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Benefits, Direct Marketing, Ghana Banking, Negative Image, Promotion, Retail Banking
Level: Level 4

Topic: PROMOTION
Series: APR 2024

BMIS – Nov 2021 – L1 – Q5c – Operations strategy

Advise on two effective promotion tools to raise customer awareness for a new detergent product.

Question

Business promotion is meant to raise the customer’s awareness of the existence of a product or service. To achieve this objective, organisations employ different media to promote their business. Kofi Kodua wants your advice on promotion strategy because he is about to launch a new product called “One Corner”, used as a detergent.

Required:

Advise Kofi Kodua on TWO (2) effective promotion tools to raise customers’ consciousness about the new product. (5 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Advertising, Business Promotion, Direct Marketing, Marketing, Product Launch, Public Relations, Sales Promotion
Level: Level 1

Topic: Operations strategy
Series: NOV 2021

Q1 – Marketing of Financial Services – Level IV – Benefits and Negative Image of Direct Marketing in Retail Banking

Benefits and Negative Image of Direct Marketing in Retail Banking

Question

Answer

Find Related Questions by Tags, levels, etc.

Tags: Customer Engagement, Direct Marketing, Ghana Banking, Promotion, Retail Banking
Level: Level 4

Topic: Direct Mail, PROMOTION, Retail Banking
Series: APR 2024

MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing

Explain four benefits of Direct Marketing for Retail Banking and two reasons for its negative image.

Question

(20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Benefits, Direct Marketing, Ghana Banking, Negative Image, Promotion, Retail Banking
Level: Level 4

Topic: PROMOTION
Series: APR 2024

BMIS – Nov 2021 – L1 – Q5c – Operations strategy

Advise on two effective promotion tools to raise customer awareness for a new detergent product.

Question

Required:

Advise Kofi Kodua on TWO (2) effective promotion tools to raise customers’ consciousness about the new product. (5 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Advertising, Business Promotion, Direct Marketing, Marketing, Product Launch, Public Relations, Sales Promotion
Level: Level 1

Topic: Operations strategy
Series: NOV 2021

Question Tag: Direct Marketing

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Q1 – Marketing of Financial Services – Level IV – Benefits and Negative Image of Direct Marketing in Retail Banking

Benefits and Negative Image of Direct Marketing in Retail Banking

MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing

Explain four benefits of Direct Marketing for Retail Banking and two reasons for its negative image.

BMIS – Nov 2021 – L1 – Q5c – Operations strategy

Advise on two effective promotion tools to raise customer awareness for a new detergent product.

Q1 – Marketing of Financial Services – Level IV – Benefits and Negative Image of Direct Marketing in Retail Banking

Benefits and Negative Image of Direct Marketing in Retail Banking

MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing

Explain four benefits of Direct Marketing for Retail Banking and two reasons for its negative image.

BMIS – Nov 2021 – L1 – Q5c – Operations strategy

Advise on two effective promotion tools to raise customer awareness for a new detergent product.

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Q1 – Marketing of Financial Services – Level IV – Benefits and Negative Image of Direct Marketing in Retail Banking

Benefits and Negative Image of Direct Marketing in Retail Banking

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MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing

Explain four benefits of Direct Marketing for Retail Banking and two reasons for its negative image.

You're reporting an error for "MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing"

BMIS – Nov 2021 – L1 – Q5c – Operations strategy

Advise on two effective promotion tools to raise customer awareness for a new detergent product.

You're reporting an error for "BMIS – Nov 2021 – L1 – Q5c – Operations strategy"

Q1 – Marketing of Financial Services – Level IV – Benefits and Negative Image of Direct Marketing in Retail Banking

Benefits and Negative Image of Direct Marketing in Retail Banking

You're reporting an error for "Q1 – Marketing of Financial Services – Level IV – Benefits and Negative Image of Direct Marketing in Retail Banking"

MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing

Explain four benefits of Direct Marketing for Retail Banking and two reasons for its negative image.

You're reporting an error for "MFS – APR 2024 – L4 – Q1 – Benefits and Negative Image of Direct Marketing"

BMIS – Nov 2021 – L1 – Q5c – Operations strategy

Advise on two effective promotion tools to raise customer awareness for a new detergent product.

You're reporting an error for "BMIS – Nov 2021 – L1 – Q5c – Operations strategy"

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