- 20 Marks
BSIM – APR 2023 – L3 – Q4 – Challenges of Lacking Digital Marketing Plan
Discuss challenges banks face without a clear digital marketing plan.
Question
Banks and other financial institutions have digitalized many of their processes and operations, including sales and marketing activities. Various electronic marketing strategies are being pursued by banks using digital platforms. Discuss five (5) challenges that such banks may encounter when there is a lack of a clear digital marketing plan.
[20 Marks]
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