- 20 Marks
MFS – APR 2024 – L4 – Q7 – Consumer Buyer Behaviors in Financial Services
Explain five factors that could affect a potential retail customer's choice of a retail bank, in the context of consumer buyer behaviors in financial services.
Question
The essence of Marketing revolves around identifying and satisfying customer needs.Therefore, understanding the consumer and organizational buying behavior and the various stages in the buying process is a prerequisite for successful selling. Consumer Buyer Behaviurs in Financial Services affect the choice of a retail bank. In your role as the Head of Retail Banking Department of your Bank, you are to submit a paper to your General Manager. Client Service, explaining five (5) factors that could affect the choice of a Retail Bank by a potential retail customer.
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