- 20 Marks
Q1 – Marketing of Financial Services – Level IV – Benefits and Negative Image of Direct Marketing in Retail Banking
Benefits and Negative Image of Direct Marketing in Retail Banking
Question
Direct Marketing is a key factor in the promotion of Retail Banking products and services. In your role as the Head of Marketing in your bank, your Chief Executive Officer has asked you to submit a paper explaining four (4) benefits of Direct Marketing and two (2) reasons for its negative image.
Find Related Questions by Tags, levels, etc.
- Tags: Customer Engagement, Direct Marketing, Ghana Banking, Promotion, Retail Banking
- Level: Level 4
- Topic: Direct Mail, PROMOTION, Retail Banking
- Series: APR 2024
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