- 20 Marks
MFS – APR 2024 – L4 – Q6 – Criteria for Selecting Advertising Agency
Explain six criteria for selecting the right Advertising Agency.
Question
Selection of the right media and sending right messages are the means by which Advertising objectives are achieved. It involves the need for expertise which is normally provided by Advertising Agencies. In your role of a Marketing Consultant of a bank, the Head of Marketing and Corporate Affairs of the Bank has asked you to write a report explaining six (6) criteria that will guide them in the selection of a right Advertising Agency.
(20 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Advertising Agencies, Advertising Objectives, Criteria, Media Selection
- Level: Level 4
- Topic: Developing the promotional mix
- Series: APR 2024
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