- 20 Marks
BMIS – Nov 2015 – L1 – Q4 – Competitive advantage and strategic direction
Explain competitive advantage, corporate reputation, and key variables of the marketing mix.
Question
Marketing mix refers to the particular combination of key variables under a company’s control that can be used to affect demand and to gain competitive advantage.
Explain the following:
a) Competitive advantage. (4 marks)
b) Corporate reputation. (4 marks)
c) List the key variables of the marketing mix and, within each, FOUR associated sub-variables.
(12 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Competitive Advantage, Corporate Reputation, Marketing Mix, Marketing Strategy
- Level: Level 1
- Topic: Competitive advantage and strategic direction
- Series: NOV 2015
