- 20 Marks
MFS – OCT 2022 – L4 – Q1 – Sales Promotion Plan for Deposit Mobilization
Prepare a report on a sales promotion plan to mobilize cheap deposits for on-lending during Christmas festivities.
Question
Mobilising cheap deposits for on lending to existing customers for the excessive demand for their goods during Christmas festivities is a major concern for all banks. In your role as the Head of Marketing and Corporate Affairs of your Bank, planning to conduct a promotional campaign to raise enough deposits, your Managing Director has asked you to submit a report on your sales promotion plan for Management’s consideration and approval.
(20 marks)
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