- 20 Marks
MFS – OCT 2022 – L4 – Q4 – Motives for Entering International Markets
Run a workshop on five motives or reasons why banks seek to enter international markets.
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- 20 Marks
BSIM – OCT 2022 – L3 – Q4 – IT for Cost Leadership in Banking
Report on adopting specific IT to achieve cost leadership in the banking industry.
Question
The new Chief Executive Officer (CEO) of the bank where you work is determined to reposition the bank as a cost leader. As the Manager responsible for business development, the CEO has tasked you to write a report discussing how the bank can adopt specific information technologies to achieve the goal of becoming a cost leader within the banking industry.
[20 Marks]
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SMM – APR 2023 – L4 – Q1 – 5-Year Marketing Plan Amid High Rates
Develop a comprehensive 5-year marketing plan for a Ghanaian bank to increase assets and maximize profitability in the face of a 28% monetary policy rate and high interbank dollar rate of GHS10.7.
Question
The current Bank of Ghana monetary policy rate is 28% and the average interbank dollar rate of GHS10.7 is considered very high. These have implications for Ghanaian banks’ lending to their customers. In view of these challenges, you have been appointed the new Head of Business Development and your Managing Director has asked you to prepare a 5-year marketing plan to increase your assets portfolio and maximize your profitability. (40 marks)
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- 20 Marks
MFS – OCT 2022 – L4 – Q4 – Motives for Entering International Markets
Run a workshop on five motives or reasons why banks seek to enter international markets.
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Report an error
- 20 Marks
BSIM – OCT 2022 – L3 – Q4 – IT for Cost Leadership in Banking
Report on adopting specific IT to achieve cost leadership in the banking industry.
Question
The new Chief Executive Officer (CEO) of the bank where you work is determined to reposition the bank as a cost leader. As the Manager responsible for business development, the CEO has tasked you to write a report discussing how the bank can adopt specific information technologies to achieve the goal of becoming a cost leader within the banking industry.
[20 Marks]
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- 20 Marks
SMM – APR 2023 – L4 – Q1 – 5-Year Marketing Plan Amid High Rates
Develop a comprehensive 5-year marketing plan for a Ghanaian bank to increase assets and maximize profitability in the face of a 28% monetary policy rate and high interbank dollar rate of GHS10.7.
Question
The current Bank of Ghana monetary policy rate is 28% and the average interbank dollar rate of GHS10.7 is considered very high. These have implications for Ghanaian banks’ lending to their customers. In view of these challenges, you have been appointed the new Head of Business Development and your Managing Director has asked you to prepare a 5-year marketing plan to increase your assets portfolio and maximize your profitability. (40 marks)
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