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SMM – OCT 2022 – L4 – Q3 – New Product Development Processes by Booz Allen Hamilton

As Head of Marketing, write a report explaining the New Product Development processes suggested by Booz, Allen and Hamilton for developing new electronic banking products.

The future of banking and consequently of bank marketing will be shaped by changes in the external macro-and micro-environments in which banks operate. The macro-environmental force that has and is still expected to have the most far-reaching impact on the banking industry is technological change. In fact, the development of innovative technological products may affect the marketing strategies of the financial service industry in general and banks in particular. In your role as the Head of Marketing of your Bank, the Chairman of your Product Development Committee (PDC) has asked you to write a report explaining to the committee the pragmatic and operationally-useful New Product Development processes suggested by Booz, Allen and Hamilton for the committee to be properly informed in the development of new electronic products.

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POM – OCT 2022 – L1 – Q1 – Business Environment in Banking

Discuss the external and internal environments of a bank, factors influencing them, and how SWOT analysis can drive changes in Ghana's banking sector.

The Ghanaian business environment has become very dynamic, hence all managers of business

organizations must be conversant with the factors, rate of change and effects on the economy.

(a) Describe what is meant by the external environment and the internal environment of a named bank? [5 Marks]

(b) List any three (3) factors of the internal environment and two (2) factors of the external environment and mention their importance in managing a bank? [10 Marks]

(c) List and explain with examples, how SWOT Analysis can bring about change(s) of the banking industry of Ghana? [10 Marks]

[Total Marks – 25]

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BSIM – OCT 2022 – L3 – Q4 – IT for Cost Leadership in Banking

Report on adopting specific IT to achieve cost leadership in the banking industry.

The new Chief Executive Officer (CEO) of the bank where you work is determined to reposition the bank as a cost leader. As the Manager responsible for business development, the CEO has tasked you to write a report discussing how the bank can adopt specific information technologies to achieve the goal of becoming a cost leader within the banking industry.

[20 Marks]

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SMM – APR 2023 – L4 – Q3 – Corporate Umbrella Branding Strategy

SMM – APR 2023 – L4 – Q3 - Corporate Umbrella Branding Strategy

Discuss three advantages and two disadvantages of the Corporate Umbrella branding strategy for banks in a workshop setting.

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SMM – OCT 2022 – L4 – Q3 – New Product Development Processes by Booz Allen Hamilton

As Head of Marketing, write a report explaining the New Product Development processes suggested by Booz, Allen and Hamilton for developing new electronic banking products.

The future of banking and consequently of bank marketing will be shaped by changes in the external macro-and micro-environments in which banks operate. The macro-environmental force that has and is still expected to have the most far-reaching impact on the banking industry is technological change. In fact, the development of innovative technological products may affect the marketing strategies of the financial service industry in general and banks in particular. In your role as the Head of Marketing of your Bank, the Chairman of your Product Development Committee (PDC) has asked you to write a report explaining to the committee the pragmatic and operationally-useful New Product Development processes suggested by Booz, Allen and Hamilton for the committee to be properly informed in the development of new electronic products.

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POM – OCT 2022 – L1 – Q1 – Business Environment in Banking

Discuss the external and internal environments of a bank, factors influencing them, and how SWOT analysis can drive changes in Ghana's banking sector.

The Ghanaian business environment has become very dynamic, hence all managers of business

organizations must be conversant with the factors, rate of change and effects on the economy.

(a) Describe what is meant by the external environment and the internal environment of a named bank? [5 Marks]

(b) List any three (3) factors of the internal environment and two (2) factors of the external environment and mention their importance in managing a bank? [10 Marks]

(c) List and explain with examples, how SWOT Analysis can bring about change(s) of the banking industry of Ghana? [10 Marks]

[Total Marks – 25]

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BSIM – OCT 2022 – L3 – Q4 – IT for Cost Leadership in Banking

Report on adopting specific IT to achieve cost leadership in the banking industry.

The new Chief Executive Officer (CEO) of the bank where you work is determined to reposition the bank as a cost leader. As the Manager responsible for business development, the CEO has tasked you to write a report discussing how the bank can adopt specific information technologies to achieve the goal of becoming a cost leader within the banking industry.

[20 Marks]

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SMM – APR 2023 – L4 – Q3 – Corporate Umbrella Branding Strategy

SMM – APR 2023 – L4 – Q3 - Corporate Umbrella Branding Strategy

Discuss three advantages and two disadvantages of the Corporate Umbrella branding strategy for banks in a workshop setting.

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